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All Journal ARS: Jurnal Seni Rupa Dan Desain DeKaVe Paramita: Historical Studies Journal
Arif Agung Suwasono
Institut Seni Indonesia Yogyakarta
Arts Humanities

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Socio-Historical Media Tourism Promotion Study during the Dutch East Indies Period of 1930 - 1940 Banindro, Baskoro Suryo; Swasono, Arif Agung; Ardila, Rikhana Widya
Paramita: Historical Studies Journal Vol 30, No 2 (2020): PARAMITA
Publisher : History Department, Semarang State University and Historian Society of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/paramita.v30i2.20890

Abstract

This study discusses the media of tourism promotion in the Dutch East Indies period, in the form of lithographic print art images. The purpose of this research is to determine the meaning of visual language in the promotional media images. Promotional objects in question are pictures of lodging, photos of exotic cultural and natural products of the colonies insulinde printed between 1930 and 1940. With socio-historical methods consisting of social and historical studies, data obtained from literature studies, literature studies, and field observations will be analyzed using Teun A. van Dijk’s critical discourse approach. Furthermore, the results of the study will be interpreted descriptive qualitatively and presented with a historiographic approach. The findings of this study are there had been a process of Westernization in visual culture in the colonial period. The conclusion of this research is the portrayal of media promotion tourism during the Dutch East Indies of 1930-1940, which has given birth to traces of art deco style lithographic print as an effort of modernization in supporting modernity and developing a modernistic Dutch colonialist tourism aimed at European travelers. Penelitian ini membahas tentang media promosi wisata di masa kolonial Belanda, berupa gambar seni cetak litografi. Tujuan penelitian untuk mengetahui makna bahasa rupa yang ada dalam gambar media promosi tersebut. Objek promosi yang dimaksud adalah gambar penginapan, gambar hasil budaya dan alam eksotik pedalaman tanah jajahan insulinde yang dicetak antara tahun 1930 hingga 1940. Dengan metode sosio historis yang terdiri dari kajian sosial dan sejarah, data yang diperoleh dari studi literatur, kajian pustaka dan observasi lapangan akan dianalisis dengan pendekatan wacana kritis Teun A. van Dijk. Selanjutnya berdasarkan data yang ada, hasil penelitian akan diintepretasikan secara deskriptif kualitatif dan dipaparkan dengan pendekatan historiografi. Hasil temuan dari penelitian ini adalah bahwa telah terjadi proses pembaratan dalam budaya visual di masa kolonial. Adapun kesimpulan penelitian ini yaitu penggambaran media promosi wisata masa Hindia Belanda 1930 - 1940, telah melahirkan jejak seni cetak litografi bergaya art deco sebagai upaya modernisasi dalam mendukung modernitas dan memajukan pariwisata kolonialis Belanda yang modernistik di Hindia Belanda yang ditujukan bagi pelancong orang-orang Eropa. 
IDEOLOGI DALAM IKLAN Arif Agung Suwasono
Ars: Jurnal Seni Rupa dan Desain No. 5 / Mei - Agustus 2007
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v2i5.251

Abstract

This paper discusses the ideology implied in an advertisement. The discussion does not focus uponthe busi» uf the ideology und its schools, but instead on how an advertisement acts as a means o f capitalism./\s the media o f an ideology, an advertisement not only reflects reality but also represents the social realitythat often transforms ideological meaning. As a social representation, an advertisement is a language,covered by an accumulation o f values, choices and interests which are integrated within the capitalist systemand which eventually fosters the development o f consumerism.Keywords: ideology, advertisement, capitalism.
Makna Dalam Film Iklan Arif Agung Suwasono
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.354 KB) | DOI: 10.24821/dkv.v7i1.887

Abstract

Abstract. Film, is a medium in communication, but the logic-signs in the film is unique. It have more visibleand natural, and took away the coding message in communication. The power of film language is the signthat delivered, with visual icons and kinetic representation. Associated with commercial ad film, thearbitrary does not lie in the signs visually stunning, but on the meaning an associative obtained from themeanings sign coding ethnicity are semantically. What is served in the film ad is logic image of acommodities that delivered with a story that is frequently arbitrary, as a consequence of the ways in whichadvertise.Keywords: Film, Visual Representation, Advertising.
ANIMASI 2D “BULLYING” SEBAGAI MEDIA MENANAMKAN NILAI-NILAI PANCASILA PADA ANAK SEKOLAH DASAR Arif Agung Swasono; Andi Haryanto; Novi Mayasari
DeKaVe Vol 8, No 2 (2015): DeKaVe Vol. 8 No. 2 Juli-Desember 2015
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3555.289 KB) | DOI: 10.24821/dkv.v8i2.1634

Abstract

Co-Authors Andi Haryanto Ardila, Rikhana Widya Baskoro Suryo Banindro Novi Mayasari