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Journal : Journal of Indonesian Management

The Effect Of Service Quality And Custumer’s Satisfaction On Custumer’s Loyality At PT. Perusahaan Perdagangan Inodonesia Branch Of Bengkulu Kristina, Nevianti; Susena , Karona Cahya; Kurniawan, Kimas
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1563

Abstract

The purpose of this study is determine the quality of service and customer’s satisfaction regarding customer’s loyalty for pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The research method used was quantitative, the sample in this study was 88 customers who purchased pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The sampling technique is accidental sampling technique. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression equation are Y = 13.225 + 0.318X1 + 0.385X2 + 3.881, meaning that service quality and customer’s satisfaction have an influence on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The determination test result is 0.396, meaning that service quality and customer’s satisfaction have an effect on employee customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu by 39.6%, while the remaining 60.4% is explained or influenced by other variables that were not studied. Service quality and customer’s satisfaction together. has the same effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu with a significance value of 0.000, less than 0.05. Service quality has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, because the significance value of 0.000 is less than 0.05. Customer’s satisfaction has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, with a significance value of 0.000, which is less than 0.05.
The Effect of Role Conflict and Job Stress on Turnover Intention in Nurses at Hasanuddin Damrah Manna Hospital, South Bengkulu Regency Corita, Leni; Susena , Karona Cahya; Nurzam, Nurzam
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1564

Abstract

Increased competitive pressure, accelerated technological change, and changes in demographic structure. Growing awareness and recognition of the increasingly important role of human resources in an organization. The aim of this research is to determine the effect of role conflict and work stress on turnover among nurses at Hasanuddin Damrah Manna Hospital, South Bengkulu Regency. The type of research used is quantitative. The data analysis methods used are multiple linear regression, coefficient of determination test, classical assumptions, and hypothesis testing.The results of multiple linear regression have the equation Y= 27.384-0.439 X1+0.156 X2+2.292 because the direction of the regression is positive, which means that if role conflict and work stress increase, turnover intentions will also increase. Role conflict is more influential than work stress, there is turnover intention because the role conflict regression value is -0.439 which is greater than the work stress regression value. Role conflict has a negative effect on turnover instruction, this is proven by the results of the t test showing t count > t table (-5.903 > 1.976) and a significance value of 0.000 < 0.05 meaning Ha is accepted and Ho is rejected. Job stress has a positive effect on turnover, this is proven by the results of the t test showing tcount > ttable (3.128 > 1.976) with a significant value of 0.000 < 0.05, meaning that H0 is rejected and Ha is accepted. Role conflict and work stress have a joint and significant effect on turnover among nurses at Hasanuddin Damrah Manna Hospital, South Bengkulu Regency, this is proven by the f test which shows the value of Fcount > Ftable (19.697 > 3.91) with a significance value of 0.000.