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All Journal Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Public Service And Governance Journal

Komang Agus Satria Pramudana

Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia

Author-ID : 221522

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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DAMPAK GLOBALISASI PASAR DAN PRODUKSI: DITENGAH LINGKUNGAN BISNIS NASIONAL A.A. G Agung Artha Kusuma; KM Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 2 Tahun 2017
Publisher : Universitas Udayana

A fundamental shift has happened in the economics and business world. Countries within the same region integrates one another consolidating their politics and economies creating a trading bloc as means for accelerating economic growth. This situation creates new market opportunities and access for low cost workers for producers, consequently generating multiple country of origin information in a single product. For consumers, in terms of evaluating a product, currently are experiencing a new shift, cognitively consumers separate the cue signaled from both country of design and country of manufacture. In this study, first is analysed the impact of strong image related concept that presents with fashion products toward purchase intention, from the test, result is concluded that perceived quality, brand awareness, and fashion involvement had positive correlation toward purchase intention. Second is analysed the role of both country of origin and consumer ethnocentrism that serve as the weak country image concept in moderating function, the outcome form the test concluded that country of origin and consumer ethnocentrism cannot influence the relationship of brand awareness, perceived quality, and fashion involvement toward purchase intention. In addition, based on the findings of this study, further discussed how the interaction between country’s image and brand image affecting purchase intention.

PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION Wayan Febri Astari; Komang Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.551 KB)

The objective of this research is to analyze experiential value role in mediating the effect of experientialmarketing on repurchase intention, through comprehensive review of previous studies and survey at the GustoGelato and Cafe. This study uses a quantitative approach in form of associative. The sample used were 185respondents which was collected by purposive sampling method. Data were collected through questionnaireand interview. The analysis technique used to test the hypothesis is Structural Equation Modeling (SEM) withAMOS 16.00 software. The results of this study indicates that the experiential marketing has a positive andsignificant effects on experiential value and repurchase intention. In addition, the study also found thatexperiential marketing has a significant influence towards repurchase intention with experiential value asmediating variable.

Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali Komang Agus Satria Pramudana; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.10.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This research is conducted against a background of low online repurchase intention on the same online site, which is often found in online shopping, making online companies difficult to realize long-term and sustainable profitability. This study aims to determine the influence of perceived ease of use, perceived usefulness, perception of price, and internet marketing on online re-booking hotels in Bali. This research is done by quantitative approach, both descriptive and associative. Sampling method in this research is non probability sampling with purposive sampling technique. Data were collected from 120 respondents i.e. e-commerce users for online booking of hotel rooms in Bali. The results showed that perceived ease of use have a positive and significant effect on online re- booking; perceived usefulness have a positive and significant impact on online re-booking; price perceptions have a positive and significant impact on online re-booking; and internet marketing have a positive and significant impact on online re-booking.

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH SPONSORSHIP TERHADAP NIAT BELI MOTOR YAMAHA DI KOTA DENPASAR I Gusti Putu Sidhi Wikramayana; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 4 No 3 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.155 KB)

Sponsorship is one way of marketing that is growing rapidly nowadays. It is aimed to introduce company’s product to consumers. This way become popular by hope will improve consumer purchasing intention. During the process of sponsorship, good information products will create brand image. This research aims to find out the influence between sponsorship to purchasing intention with brand image as a mediation variable. Reliazing the potential market of two wheels vehicles, especially the motorbikes in Indonesia, and then this research raising the topic with sponsorship, brand image and purchasing intention as the objects. Respondens are them who in addition to motorbikes unless Yamaha in Denpasar City of period 2014. The survey conducted by spreading questionnaire measured by likert’s scale. Data analysed by statistical descriptive and statistics descriptive inferential with regression in accordance with the Baron and Kenny steps accompanied sobel test to test hyphotesis that is formulated. The results of this research showed that variable brand image capable of being mediated the influence between sponsorship and purchasing intention of consumers.

PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN WARUNG KOPI BHINEKA I Gusti Ngurah Oka Pradana Yogaswara; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 11 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i01.p05

Penelitian ini bertujuan untuk mengetahui peran kepuasan pelanggan dalam memediasi pengaruh perceived value terhadap loyalitas pelanggan. Pengambilan sampel m enggunakan purposive sampling. Sampel yang diambil menggunakan sebanyak 100 responden yang sudah pernah mengunjungi Warung Kopi Bhineka lebih dari satu kali. Metode analisis da ta yang digunakan dalam penelitian ini antara lain analisis statistik deskriptif , analisis ja lur dan uji sobel. Hasil dari penelitian menunjukkan bahwa seluruh hipotesis diterima. Perceived Value berpengaruh positif dan signifikan terhadap variabel Kepuasan Pelanggan, Variabel Perceived Value berpengaruh positif dan signifikan terhadap variabel Loyalitas Pela nggan, va riabel Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap variabel Loyalitas Pelanggan, serta variabel Kepuasan Pelanggan mampu memediasi secara signifikan pengaruh Perceived Value terhadap Loyalitas Pelanggan. Implikasi dari penelitian ini yakni memberikan saran dan masukkan kepada pihak pengelola Warung Kopi Bhineka agar selalu memberikan Perceived Value yang baik dan Kepuasan kepada para konsumen sehingga konsumen nantinya mempunyai sikap Loyal terhadap Warung Kopi Bhineka. Kata kunci: Perceived Value, Loyalitas Pelanggan, Kepuasan Pelanggan

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Bengkel Mobil Paramitha Auto Graha (PAG) Denpasar Ambika Shastri; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 3 No 2 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.024 KB)

Service quality is an important thing to consider in order to maintain the existence of the company. With the good service quality then customer satisfaction can be achieved. The intention of this study was to determine the effect of the quality of services consisting of tangible, reliability, responsiveness, assurance, and empathy simultaneously and partially on customer satisfaction in Paramitha Auto Graha (PAG) car workshop. The research was took place in Paramitha Auto Graha (PAG) car workshop located at Jl. Ahmad Yani Utara 999, Denpasar. This study using 115 respondents were selected by accidental sampling technique, and using multiple linear regression data analysis techniques. The results indicate that the service quality consisting of physical evidence, reliability, responsiveness, assurance, and empathy simultaneously and partially had positive and significant impact on customer satisfaction Paramitha Auto Graha (PAG) car workshop. Keywords: service quality and customer satisfaction

Peran Brand Trust Memediasi Brand Image Terhadap Brand Loyalty: Studi Pada Toko Dwipa Umalas Badung Made Dwi Sastrawan; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 11 No 4 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i04.p02

Penelitian ini bertujuan untuk menjelaskan peran brand trust memediasi brand image terhadap brand loyalty: pada Toko Dwipa Umalas Badung. Penelitian ini dilakukan kepada pembeli yang berbelanja pada Toko Dwipa, Umals, Badung dengan sample penelitian sebanyak 100 responden dengan teknik sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuisioner yang disebarkan secara langsung kepada pembeli Toko Dwipa, Umalas, Badung. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu analisis jalur, uji asumsi klasik dan uji sobel. Hasil penelitian ini menunjukkan bahwa Brand Image berpengaruh positif dan signifikan terhadap Brand Loyalty pada Toko Dwipa Umalas Badung. Brand Image berpengaruh positif dan signifikan terhadap Brand Trust Pada Toko Dwipa Umalas Badung. Brand Trust berpengaruh positif dan signifikan terhadap Brand Loyalty Pada Toko Dwipa Umalas Badung. Brand trust secara signifikan memediasi hubungan antara brand image terhadap brand loyalty Pada Toko Dwipa Umalas Badung. Implikasi penelitian ini diharapkan mampu memberikan masukan kepada pihak manajemen Toko Dwipa Umalas Badung sehingga dapat meningkatkan brand trust melalu inovasi serta kualitas layanan sehingga dapat meningkatkan brand image yang berpengaruh terhadap brand loyalty konsumen untuk berbelanja. Kata kunci: Brand Image, Brand Trust, Brand Loyalty.

PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR), KUALITAS MEREK DAN REPUTASI CSR TERHADAP PREFERENSI MEREK Wahyu Langgeng Prastyo; Km. Agus Satria Pramudana
E-Jurnal Manajemen Vol 5 No 11 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.771 KB)

The purpose of this study was to determine the influence of Corporate Social Responsibility, CSR brand quality and reputation of the brand preference in the International Tbk PT.Astra-Honda in Denpasar. This research was conducted at the International Tbk PT.Astra-Honda in Denpasar. Data collection techniques used were interviews and questionnaires. The number of samples taken was 117 respondents using purposive sampling method. Data analysis technique used is the technique of multiple linear regression analysis. The analysis showed that the Corporate Social Responsibility positive and significant impact on brand preference. Quality brand positive and significant impact on brand preference. CSR reputation and positive and significant impact on brand preference. PT.Astra International Tbk-Honda in Denpasar should retain their products in order to reduce negative impacts on the environment posed, maintaining products using injection system and still maintain and increase a sense of concern for the surrounding communities.

PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN I Wayan Dicky Reza Pranata; Km. Agus Satria Pramudana
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones. Keywords: advertising, brand awareness purchase intention.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA UD. DEWA PUTU TORIS GIANYAR Dewa Putu Gede Wedha Anggarayana; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 2 No 10 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.58 KB)

ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan yang terdiri dari bukti fisik, keandalan, daya tanggap, jaminan, dan empati terhadap kepuasan pelanggan dan loyalitas pelanggan pada UD. Dewa Putu Toris Gianyar. Penelitian ini dilakukan di UD. Dewa Putu Toris Gianyar, yang beralamat di Br. Tengah, Batuan, Sukawati, Gianyar - Bali. Variabel bebas yang diteliti adalah kualitas layanan, yaitu bukti fisik, keandalan, daya tanggap, jaminan, dan empati, sedangkan variabel terikatnya adalah kepuasan konsumen dan loyalitas pelanggan. Jumlah sampel yang digunakan sebanyak 140 responden, yang diambil berdasarkan tehnik accindental sampling. Teknik analisis data yang digunakan adalah teknik analisis Structural Equation Modelling atau SEM. Berdasarkan hasil penelitian diketahui bahwa: 1) Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasaan pelanggan. 2) Kualitas layanan berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan. 3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil penelitian ini diharapkan dapat memberikan masukan kepada UD. Dewa Putu Toris Gianyar bahwa kualitas layanan yang terdiri dari bukti fisik, keandalan, daya tanggap, jaminan, dan empati mempengaruhi kepuasaan pelanggan dan kepuasan pelanggan akan menciptakan loyalitas pelanggan. Kata Kunci: kualitas layanan, kepuasan pelanggan, loyalitas pelanggan ABSTRACT The purpose of this study was to determine the effect of the quality of services consisting of physical evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction and customer loyalty in UD. Dewa Putu Toris Gianyar. The research was conducted in UD. Dewa Putu Toris Gianyar, which is located at Br. Tengah, Batuan, Sukawati, Gianyar - Bali. The variables studied were the quality of service, namely tangibles, responsiveness, reliability, assurance and empathy. The second variables are customer satisfaction and customer loyalty. Accidental sampling technique used to get 140 respondents. The data analysis technique used is Structural Equation Modelling or SEM. The results showed that: 1) The quality of services has a positive and significant impact on customer satisfaction UD. Dewa Putu Toris Gianyar. 2) The quality of services has a positive and not significant impact on customer loyalty UD. Dewa Putu Toris Gianyar. 3) The customer satisfaction has a positive and significant impact on customer loyalty UD. Dewa Putu Toris Gianyar. The results of this study are to provide a feedback for UD. Dewa Putu Toris Gianyar that quality of services consisting of physical evidence, reliability, responsiveness, assurance, and empathy has impact on customer satisfaction and the customer satisfaction will create the customer loyalty. Keywords: service quality, customer satisfaction, customer loyalty

Co-Authors Agung Wirahadi Kusuma Agus Hendra Yoga Ariyawan Ambika Shastri Anak Agung Gede Agung Artha Kusuma Anak Agung Made Oka Lantara Dewa Putu Gede Wedha Anggarayana Hazler Hermawan Hasan I Gede Deva Darmawan I Gusti Ngurah Made Wedanta Putra I Gusti Ngurah Oka Pradana Yogaswara I Gusti Putu Sidhi Wikramayana I Made Diksa Prawira Janitra I Wayan Dicky Reza Pranata I Wayan Santika Ida Ayu Mirah Sekarwangi Jemmy Ballanta Luis Kadek Risma Ayuningsih Dewi Made Dwi Sastrawan Made wahyu Krisna Upadana N. Paramananda Ni Made Jayanti Utami Ni Made Mahadewi Indraswari Ni Wayan Sumiraditya Julianti Putu Ari Supandini Rissa Priskila Satriyanto Wibowo Septika Permana Dewi Suwondo Wahyu Langgeng Prastyo Wayan Febri Astari

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