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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Mengabdi
Neri Susanti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Price, Location, Promotion and Service on Purchasing Decisions at CV Anugerah Kirana Motor Bengkulu Noviantoby; Neri Susanti; Restu Hidayah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1118

Abstract

CV. Anugrah Kirana Motor Bengkulu is an official dealer of Honda Motorcycle. The address of this dealer is at Dempo Street 18, Sawah Lebar, Ratu Agung, Bengkulu. This dealer sells some kinds of motorcycle types like Honda Scoopy, Honda Vario, Honda Beat and other kinds of motorcycle. The research objective is to determine the influence of price, promotion location and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. The sample in this study are 80 consumers who purchased automatic type motorbikes at CV Anugerah Kirana Motor Bengkulu. Data are collected by using a questionnaire and analyzed by using multiple linear regression and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 12.106 + 0.356 X1 + 0.249 X2 + 0.372 X3 + 0.132 X4 + e. The results of the t-test variable Price (X1) have a positive and partially significant effect on purchasing decisions with a significant value of 0.022 < 0.05. The location variable (X2) has a partially positive and significant effect on purchasing decisions with a significant value of 0.016 <0.05. The promotion variable (X3) has a positive and partially significant effect on purchasing decisions with a significant value of 0.027 <0.05 and the service variable (X4) has a positive and partially significant effect on purchasing decisions with a significant value of 0.008 <0.05. The results of the F test significance value of 0.000 is less than 0.05 (<0.05), this indicates that simultaneously (simultaneously) there is a significant influence between price, location, promotion and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. price variable (X1) location (X2) promotion (X3) and service (X4) have a positive and significant effect on purchasing decisions.
Pendampingan Penyusunan Jurnal Khusus Penerimaan Kas dan Pengeluaran Kas berdasarkan SAK EMKM & Koperasi Pada Warung JOH Jl. Raden Fatah Kota Bengkulu Neri Susanti; Yun Fitriano; Ina Sintia Wati; Penti Safitri; Ida Nur Safitri
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.975 KB) | DOI: 10.37676/jdm.v2i1.3788

Abstract

The Micro, Small and Medium Enterprises that we visited were the Warung Joh grocery business, which is located on Jl. Raden Fatah RT20/RW04 Air Sebakul, Bengkulu City. This business started as a home-based business, so it has not been systematically recorded so it has difficulty in financial management because it does not have standardized financial reports. This Warung Joh UMKM community service activity includes aspects of training in preparing simple financial reports that focus on cash in and cash out. The problems faced include aspects of the preparation of financial reports. The implementation of this activity is based on SAK EMKM and KOPERASI regarding how to compile simple financial reports for the Warung Joh micro MSME business. The type of training used is a type of qualitative research. Based on the characteristics of the problems raised by the companion, this community service is classified as a descriptive qualitative training. The data used in this study are primary data obtained directly from the UMKM, such as data from interviews with the UMKM as well as data in the form of information from daily cash-in and cash-out records. As for the secondary data obtained from books, journals, the internet that supports this research. From the results of data analysis, the results of the study show that the financial reports of UMKM Warung Joh only present the recording of daily transactions, namely cash receipts and disbursements. The results of the community service program are that business owners are provided with assistance in preparing simple financial reports such as making a special journal of cash receipts and disbursements as well as a cash ledger. It is hoped that this training can help MSMEs business owners in much better financial management
An Analysis Of The Determination Of The Cost Of Production Based On Order At Yanto Mie Milling Business In Muara Bangkahulu Of Bengkulu City Elisabeth Sekar Ambar Pratiwi; Neri Susanti; Abdu Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1190

Abstract

This study aims to find out the calculation of the cost of production based on orders placed by the Yanto Mie Milling Business and using job order costing in August 2022. The cost of production is a cost incurred to process or produce raw materials into goods ready for sale. In this study using the job order costing method where the cost of all production costs is collected for a particular product which can be separated from the identity of each product and the cost price is determined individually or the collection of production costs to determine production prices in businesses that produce products on an order basis. Yanto Mie Milling Business is engaged in culinary business or food sources. This business has been established since 2014 until now, which is located at Grand Kopri Housing Block A No. 88, Muara Bangkahulu, Bengkulu City. The analytical method in this study uses quantitative research. The results of the study show that there is a difference in the calculation of the cost of production carried out by the Yanto Mie Milling Business and that carried out by the author using job order costing. The calculation of the cost of goods carried out by the Yanto Mie Milling Business is Rp. 14,077,000, while the author uses job order costing of Rp. 14,867,000. The difference between the two calculations is Rp. 790,000. Because the Yanto Mie Milling Business still has a lot of costs that are not charged in the calculation of the cost of production, such as overhead costs that are not charged and non-production costs that are not charged. There is a difference in determining the selling price in this study, the difference is Rp. 1,518. The difference in the selling price was caused because the Yanto Mie Milling Business was not based on a percentage. That way the difference in profit/kg between the two calculations is IDR 1,365.
Analysis of Internal Control Systems for Merchandise Inventory in Minimizing Damage and Loss of Merchandise at the Indomaret Minimarket in Surabaya, Bengkulu City Andika Dwi Yudha Prasetya; Neri Susanti; Rinto Noviantoro
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1217

Abstract

Accounting Information System. The formulation of the problem in this study is how the internal control system for merchandise inventory minimizes damage and loss of merchandise at the Indomaret Minimarket Surabaya Bengkulu City. The purpose of this study was to determine the internal control system for merchandise inventory at the Indomaret Minimarket Surabaya Bengkulu City. This type of research is descriptive research. The research method used is descriptive qualitative method. Data collection was carried out by means of interviews and documentation. Sources of data used primary data and secondary data. The results of this study are that the internal control system for merchandise inventory at the Indomaret Minimarket Surabaya Bengkulu City has not been implemented properly because there is still no warehouse function. Effective measures to minimize damage and loss of merchandise and maintain inventory levels have not been implemented properly.
Analysis of Community Satisfaction with Public Services at the Population and Civil Registration Office of Seluma Regency Meirio Pratama; Neri Susanti; Nenden Restu Hidayah
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1160

Abstract

The purpose of this study was to determine public satisfaction with public services in the Seluma Regency Population and Civil Registration Service. The sample in this study was 100 respondents, namely the people of Seluma Regency. Data collection uses observation, interviews, questionnaires and documentation. The analysis method used is IKM in this study based on KEPMENPAN Number 4 of 2007 concerning Guidelines for Preparing Community Satisfaction Surveys. From the results of the study, it was found that the quality of service at the Seluma Regency Population and Civil Registry Office has met the expectations of customers or the community, in other words, the community is satisfied with the services provided by the Seluma Regency Population and Civil Registry Office office with the criteria "Very Good (A)" which is indicated by the average value of the mastarakat perception of 3.64 at an interval of 3.5324 – 4.00. The Community Satisfaction Index (IKM) value of 3.64 is at an interval of 3.5324 – 4.00 with the criterion "Very Good (A)", as well as the IKM value after being converted by 91 is at an interval of 88.31 – 100.00 with the criterion "Excellent (A)". Based on 9 indicators of service quality, the highest value is in the fourth indicator, namely costs / tariffs with an average value of 3.74 at intervals of 3.5324 – 4.00 with the criterion "Excellent (A)". Based on 9 indicators of service quality, the lowest value is in the sixth indicator, namely the competence of the Executor with an average value of 3.35 at intervals of 3.0644 – 3.532 with the criterion "Good (B)".
Effect Of Reward And Punishment On Employee Performance Of PT. Revelation Of Septyan Bengkulu Rudi Afriansa; Neri Susanti; Rinto Noviantoro
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1227

Abstract

Performance is a benchmark for employees in carrying out targeted tasks to be completed. Efforts to conduct performance appraisals are important by knowing the right performance measurements. The purpose of this study was to determine the effect of reward and punishment on the performance of employees of PT. Wahyu Septyan Bengkulu.The sample in this study was 60 employees of PT. Wahyu Septyan Bengkulu. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results showed that the regression value showed a positive influence between Reward and Punishment on employee performance at PT. Wahyu Septyan Bengkulu because the direction of the regression has a positive direction, namely Y = 9.920 + 0.316X1 + 0.455X2 + e. Reward has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu, because the significant value of 0.007 is smaller than 0.05. This means that the increasing attention to employee rewards will increase the performance of employees of PT. Wahyu Septyan Bengkulu. Punishment has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu because the significant value of 0.000 is smaller than 0.05. This illustrates that the more the employee's Punishment is improved, the performance will also increase. Reward and Punishment have a significant effect together on employee performance at PT. Wahyu Septyan Bengkulu, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant influence between Reward and Punishment on performance together. The coefficient of determination of R square is 49.8% while the rest (100-49.8% = 50.2%) is influenced by other causal factors not examined in this study.
The Influence Of Service Quality And Trust On Customer Satisfaction In The Use Of Bri Mobile (Brimo) In Arga Makmur City Of North Bengkulu Abdul Haris Sahaq; Neri Susanti; Nenden Restu Hidayah
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4238

Abstract

The purpose of this study is to determine the extent to which service quality and trust influence customer satisfaction in using BRI Mobile (BRImo). This research is a qualitative descriptive research that is quantified. The method used is a questionnaire. The sample of this research is 85 respondents. The results showed that multiple linear regression obtained Y=27.918+0.251(X1)+0.186(X2)+4.174, meaning that there is a positive or unidirectional relationship between Service Quality (X1) and Trust (X2) on customer satisfaction in using BRI Mobile (BRImo). The results of the service quality test (X1) show t count 3.438>t table 1.989 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho are rejected, meaning that service quality has a positive and significant effect on customer satisfaction in using BRI Mobile. The results of the Trust test (X2) show t count 2.896>t table 1.989 and significance 0.000<0.05, then the results of the hypothesis Ha are accepted and Ho are rejected, meaning that Trust has a positive and significant effect on customer satisfaction in using BRI Mobile. Furthermore, the result of the f table value is 9.190>2.71, it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between service quality (X1) and Trust (X2) on customer satisfaction variable (Y) in the use of BRI Mobile in Arga Makmur city. This can be seen at the significance level of 0.000 <0.05
Co-Authors Abdu Rahman Abdul Haris Sahaq Andika Dwi Yudha Prasetya Elisabeth Sekar Ambar Pratiwi Ida Nur Safitri Ina Sintia Wati Meirio Pratama Nenden Restu Hidayah Noviantoby Penti Safitri Restu Hidayah Rinto Noviantoro, Rinto Rudi Afriansa Yun Fitriano