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The Effect Of Product Quality, Price And Service Quality On Customer Satisfaction At Pondok Makan Bunda Niar Air Nelengau Seginim Ferli, Kurnia Dwi; Soleh , Ahmad; Fitriano , Yun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1278

Abstract

The research aims to determine the effect of product quality, price and service quality on customer satisfaction at Pondok Makan Bunda Niar Air Nelengau Seginim. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire. The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 80 customers at Pondok Makan Bunda Niar Air Nelengau Seginim. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing.The research aims to determine the effect of product quality, price and service quality on customer satisfaction at Pondok Makan Bunda Niar Air Nelengau Seginim. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire. The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 80 customers at Pondok Makan Bunda Niar Air Nelengau Seginim. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing. Product quality research results (X1), show t count of 2.954 > t table 1.66140 with a significant level of 0.004 <0.050. So it can be concluded that the variable Product Quality has a positive and significant effect on Customer Satisfaction. This means the hypothesis is accepted. PRICE affects Customer Satisfaction. Price variable (X2), shows t count of 2.525 > t table 1.66140 with a significant level of 0.014 <0.050. So it can be concluded that the price variable has a positive and significant effect on customer satisfaction. This means the hypothesis is accepted. Service quality affects customer satisfaction. The price variable (X2), shows t count of 2.800 > t table 1.66140 with a significant level of 0.000 <0.050. So it can be concluded that the service quality variable has a positive and significant effect on customer satisfaction.
The Effect Of Promotions, Service Qualities And Store Display Products Buyers Decisions At Hypermart Bengkulu Indah Mall Dewanti, Agilia Putri Ayu; Fitriano , Yun; Tambunan, Dennis Rydarto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1597

Abstract

This study aims to find out whether the effect of promotions, service qualities and store display products on buyers' decisions at Hypermart Bengkulu Indah Mall. This research used a questionnaire method with a total of 100 respondents from Hypermart Bengkulu Indah Mall consumers. The research results show that Store Display product X3 has a greater effect on buyers’ decisions with a regression value of 0.506, while Promotion X1 has a value of 0.198 and Service Quality. The results of this research also show that multiple linear regression Y=-877 +0.198X1+0.328X2+0.506X3+1.117. The results of the Promotion Test The results of the Service Quality Test Store Display Product X3 test results with a significance value of 0.000 < 0.05, meaning that Ha is accepted and Ho is rejected. The research results show that promotion, service quality and product store displays have an influence on buyers' decisions at Hypermart Bengkulu Indah Mall, especially on the product store display variable.
The Influence Of Personality, Discipline And Emotional Intelligence On Employee Performance At The Agriculture And Fisheries Department Of Lebong District Ferdiatma, Ghiyats; Anggriani , Ida; Fitriano , Yun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1603

Abstract

The aim of this research is to determine the influence of personality, discipline and emotional intelligence at work on employee performance at the Lebong Regency Agriculture and Fisheries Service. The sample in this study was all employees at the Lebong Regency Agriculture and Fisheries Service who had become ASN, totaling 76 employees. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the multiple regression test show a positive direction with the regression equation Y = 7.565 + 0.178X1 + 0.354 X2 + 0.311X3. Variable X1 (Personality) has a significant effect on Y (performance). This can be seen from the significance value of 0.045 <0.05, so it can be concluded that hypothesis 1 is accepted. The variable X2 (Discipline) has a significant effect on Y (performance). This can be seen from the significance value of 0.000 < 0.05. then it can be concluded that hypothesis 2 is accepted. Variable X3 (emotional intelligence) has a significant effect on Y (performance). This can be seen from the significant value of 0.001 < 0.05, so it can be concluded that hypothesis 3 is accepted. Simultaneous test results show that H0 is rejected and Ha is accepted, between the independent variables, namely X1 (personality), X2 (discipline), smaller than 0.05.
Analysis Of The Community Satisfaction Index On Public Services At The Sub-District Head Office Of The Ulu Musi Sub-District, Empat Lawang District Lindayanti, Lindayanti; Fitriano , Yun; Abi , Yudi Irawan
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1486

Abstract

The research was conducted in Ulumusi District, Empat Lawang Regency. The purpose of this study was to determine the analysis of the community satisfaction index on public services at the Sub-District Office of Ulu Musi District, Empat Lawang Regency. The data analysis technique used is to use the measurement of the value of the Community Satisfaction Index / IKM based on the Regulation of the Minister of Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 concerning the Regulation of the Minister of Administrative Reform and Bureaucratic Reform on Guidelines for Preparing Community Satisfaction Surveys for Public Service Delivery Units. The sample used was 210 people who came to the Ulu Musi Sub-District Office, Empat Lawang Regency. From the results of the study, it was found that the services of the Ulu Musi Sub-District Office of Empat Lawang Regency were at a good level. This is indicated by the value of the Community Satisfaction Index (IKM) of 9 (nine) IKM elements of 3.13 and with an IKM conversion value of 78.25. . The indicator that has the highest IKM value is the cost/tariff with an IKM value of 3.54 with an IKM conversion value of 88.69. While the indicator that has the lowest IKM value is the facilities and infrastructure indicator, getting an IKM value of 2.90 and an IKM conversion value of 72.64. The nine elements of the IKM at the Ulu Musi Sub-District Office, Empat Lawang Regency, the quality of service obtained after the research is all predicated on at least "Good". The weighted NR value after conducting research amounted to 3.13. So the weighted IKM value is predicated on "Good".
Analisis Indek Kepuasan Masyarakat Terhadap Pelayanan Publik Pada Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kabupaten Bengkulu Selatan Peringki, Peringki; Soleh , Ahmad; Fitriano , Yun
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.139

Abstract

Basically, the Indonesia government system places service as the basis for improving bureaucratic relations between the state and society, which is planced in the service government system as a from of achieving common goals which of course need special attention in order to achieving the nation’s ideal. The purpose of this research is to determine the analysis of the public satisfaction index analysis of public service at the south Bengkulu regency investment and one-stop integrated services The type of research in this research is descriptive. The analytical method in this research uses the measurement of the value of the Community Satisfaction Index / IKM based on the Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 concerning Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform concerning Guidelines for Preparing Community Satisfaction Surveys for Public Service Providing Units From this research, the 9 elements of service in the South Bengkulu Regency One Stop Investment and Services Service (DPMPTSP) include systems, mechanisms and procedures as well as handling, complaints, facilities and input which are stated to be very good with a conversion index quality value of 88.25 and 85.25 .