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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi
Tambunan, Dennis Rydarto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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The Effect Of Promotions, Service Qualities And Store Display Products Buyers Decisions At Hypermart Bengkulu Indah Mall Dewanti, Agilia Putri Ayu; Fitriano , Yun; Tambunan, Dennis Rydarto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1597

Abstract

This study aims to find out whether the effect of promotions, service qualities and store display products on buyers' decisions at Hypermart Bengkulu Indah Mall. This research used a questionnaire method with a total of 100 respondents from Hypermart Bengkulu Indah Mall consumers. The research results show that Store Display product X3 has a greater effect on buyers’ decisions with a regression value of 0.506, while Promotion X1 has a value of 0.198 and Service Quality. The results of this research also show that multiple linear regression Y=-877 +0.198X1+0.328X2+0.506X3+1.117. The results of the Promotion Test The results of the Service Quality Test Store Display Product X3 test results with a significance value of 0.000 < 0.05, meaning that Ha is accepted and Ho is rejected. The research results show that promotion, service quality and product store displays have an influence on buyers' decisions at Hypermart Bengkulu Indah Mall, especially on the product store display variable.
Sambut Tahun Baru Belajar Investasi Seru Bersama Siswa/i SMKN Negeri 3 Bengkulu Tengah Fitriano, Yun; Ariska, Yesi Indian; Tambunan, Dennis Rydarto; Yulianti, Oni; Harwini, Dewi
Jurnal Dehasen Mengabdi Vol 3 No 1 (2024): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i1.5867

Abstract

Technological changes and developments must be utilized by all groups, not only for consumption but can be used as a tool for investment, investment in this case is stock and capital market investment which can be done by all groups, including students. The problem that occurs at SMKN 3 Central Bengkulu is that students and teachers do not yet fully understand investment in the capital and stock markets. With this problem, the community service team consisting of lecturers from the Faculty of Economics and Business, Dehasen University, Bengkulu, in collaboration with the Indonesian Stock Exchange, representatives of Bengkulu, provided material regarding the capital and stock markets. The solution that the community service team can provide at SMKN 3 Central Bengkulu is to provide assistance in operating the applicationProfits Anywhere which has been downloaded by students and teachers on their respective smartphones. In this case, the method used is preparation, observation and presentation of the FGD. With this activity, students and teachers understand more about capital and stock market transactions and the importance of cultivating an entrepreneurial spirit in life and will later be able to gain profits without just relying on job vacancies from the government and private sectors.
Pendampingan Pemanfaatan Media Sosial Untuk Promosi Dan Pemasaran Tahu Tempe Di Kota Manna Ramahdani, Dita; Sachanovrissa, Silke; Subhi, Ramadan; Nurzam, Nurzam; Tambunan, Dennis Rydarto
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6280

Abstract

The world of marketing will definitely be influenced by rapid advances in technology, the digital world and the internet. The world is experiencing a shift from conventional (offline) to digital (online) marketing strategies. This digital marketing strategy has more. Digital marketing is the promotion and search for product markets through digital media online by utilizing various means, such as social networks, and allows potential consumers to obtain various information about products and carry out transactions via the internet. Mr. Yuli is a tofu and tempeh entrepreneur in the city of Manna, southern Bengkulu. This business was founded in 80 and he has been in this business for approximately 44 years. Providing online marketing training using social media so that this business can develop. By using product and distribution innovation methods.
Co-Authors Ariska, Yesi Indian Dewanti, Agilia Putri Ayu Fitriano , Yun Fitriano, Yun Harwini, Dewi Nurzam, Nurzam Ramahdani, Dita Sachanovrissa, Silke Subhi, Ramadan Yulianti, Oni