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All Journal Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Journal of Business Studies and Management Review
Bernadetta Diansepti Maharani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1793

Abstract

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions.
Analisis Pengaruh Online Review di Youtube, Citra Merek, dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Oppo Brian Luyzh Fernando Giri; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.467

Abstract

This study aims to determine the effect of Online Review (X1) on Yotube, Brand Image (X2), and Price Perception (X3) on the Purchase Decision (Y) of Oppo Smartphones. This type of research is a quantitative research by taking samples from students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta batch 2019 - 2020, as many as 93 people who have purchased Oppo brand smartphones as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the SPSS application by conducting data quality tests, classical assumption tests, multiple regression tests, t tests and coefficients of determination tests. Based on the test results in this research, it shows that the Online Review variable on YouTube and the price perception have a positive and significant effect on the Oppo Smartphone Purchase Decision. While the Brand Image variable has a positive but not significant effect on the Oppo Smartphone Purchase Decision.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, PERSEPSI RISIKO TERHADAP NIAT BELI KONSUMEN PADA PRODUK FASHION (Studi Kasus Pada Pelanggan E-Commerce Shopee Di Kota Yogyakarta) Rafida Siska Islamiyah; Ambar Lukitaningsih; Bernadetta Diansepti Maharani
Stability: Journal of Management and Business Vol 5, No 1 (2022): July
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v5i1.8073

Abstract

Tujuan dari penelitian ini adalah untuk menguji Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Persepsi Risiko terhadap Niat Beli Konsumen pada Produk Fashion ( Studi Kasus Pada Pelanggan E-commerce Shopee di Kota Yogyakarta ). Penelitian ini menggunakan metode penelitian kuantitatif dan teknik non-probability sampling. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan mempengaruhi keputusan pembelian. Ini menunjukkan kemudahan penggunaan yang lebih tinggi maka semakin tinggi pula kemungkinan Niat Beli nya, serta semakin tinggi persepsi kegunaan seseorang maka niat untuk membeli akan semakin tinggi. Sementara Persepsi Risiko tidak berpengarus secara positif dan signifikan terhadap niat beli produk pada fashion di Shopee.
ENTREPRENEURSHIP INTENTION BASED ON MODIFIED THEORY OF PLANNED BEHAVIOR Bernadetta Diansepti Maharani; Lusia Tria Hatmanti Hutami
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.526 KB) | DOI: 10.22437/jbsmr.v3i1.8517

Abstract

The current phenomenon of the number of workforce is not compatible to the available jobs. Based on this phenomenon the workforce should be able to read opportunities for entrepreneurship. This study aims to determine the intentions of students in entrepreneurship by using Theory of Planned Behavior. In addition, the purpose of this study is to be able to know the interest of the millennial generation in entrepreneurship and to be able to find out various factors that can influence the interest of the millennial generation for entrepreneurship. The sampling method used convenience sampling and overall, sample of this study is 190 students in Yogyakarta who have been taking entrepreneurship courses and the selling class. The method used is regression analysis and descriptive using SPSS. The result showed that all of the hypotheses are accepted. Therefore, it strengthen assumption that millennial generation has an interest to the entrepreneurship, then, early education should be completed with hard skill and soft skill as a whole complement to the scholar
Pengaruh Kualitas Produk, Kualitas Layanan, Citra Merek Terhadap Kepuasan Pelanggan Griya Cokelat di Desa Wisata Nglanggeran, Kecamatan Patuk, Kabupaten Gunungkidul Tri Nurdiyanto; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.972

Abstract

This study aims to analyze whether product quality, service quality, and brand image can affect customer satisfaction at Griya Coklat Nglanggeran which was conducted in Nglanggeran Tourism Village, Patuk District, Gunungkidul Regency. This research is a quantitative study using a questionnaire distribution technique to all consumers at Griya Coklat Nglanggeran who are the samples in the study. The sampling technique used in this study was a purposive non-probability sampling technique using 120 respondents. Data analysis techniques in this study consisted of data quality tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis testing. Data from filling out the questionnaire from this study were then analyzed using the SPSS 25 application. This study gives the result that product quality and service quality have a positive and significant effect on customer satisfaction. However, brand image gives negative results or does not affect customer satisfaction. The results of this study indicate that product quality, service quality, and brand image simultaneously (simultaneously) have a positive and significant effect on customer satisfaction at Griya Chocolate Nglanggeran.
Pengaruh Functional Value, Social Value dan Emotional Value terhadap Green Purchase Intention, Dengan Green Trust Sebagai Variabel Intervening (Studi pada Konsumen Produk Ramah Lingkungan di Yogyakarta) Regi Tuska; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1507

Abstract

This study aims to identify the impact of the variables functional value, social value, and emotional value on the variable green purchase intention with the intervening variable green trust. Quantitative research method was used in this study with data obtained through a questionnaire (gform). Purposive sampling using the Hair formula was used to select a sample of 126 participants who filled out the questionnaire and processed using SPSS 24.0 for analysis using multiple linear regression analysis. This study yielded various results, including a significant positive relationship between the functional value variable and the green trust variable. There is a significant positive relationship between the social value variable and the green trust variable. The emotional value variable does not have a significant influence on the green trust variable. The green trust variable has a significant positive influence on the green purchase intention variable. Functional value does not have a positive and significant effect on green purchase intention. Social value does not have a positive and significant effect on green purchase intention. Emotional value does not have a positive and significant effect on green purchase intention.
Co-Authors Ambar Lukitaningsih Brian Luyzh Fernando Giri Ida Bagus Nyoman Udayana Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Rafida Siska Islamiyah Regi Tuska Tri Nurdiyanto