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All Journal Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Islamic Finance Journal of Business Studies and Management Review
Lusia Tria Hatmanti Hutami
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Electronic Word Of Mouth Dan Celebrity Endorser Terhadap Consumer Purchase Intention Smartphone Merek Vivo Melalui Brand Image Sebagai Variabel Mediasi (Studi Pada Konsumen Smartphone Vivo di Yogyakarta) Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami; Niken Mayrenda
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 5 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.824 KB) | DOI: 10.47467/alkharaj.v4i5.1004

Abstract

Dalam penelitian ini bertujuan untuk mengetahui dampak Electronic Word Of Mouth dan Celebrity Endorser terhadap Consumer Purchase Intention Smartphone merek Vivo melalui Brand Image sebagai variabel Mediasi (Studi pada konsumen smartphone Vivo di Yogyakarta). Penelitian ini bersifat kuantitatif dengan sampel 100 responden. Pengambilan sampel menggunakan metode purposive sampling. Pengumpulan data dengan cara menyebar kuesioner. Data analisis menggunakan SPSS versi 20. Kemudian data di uji menggunakan analisis regresi berganda. Hasil penelitian pada uji t menunjukkan bahwa variabel electronic word of mouth (X1) berpengaruh positif dan signifikan terhadap brand image (Z) memiliki nilai 0,001 < 0,05 dan celebrity endorser (X2) berpengaruh positif dan signifikan terhadap brand image (Z) memiliki nilai 0,000 < 0,05 Variabel brand image (Z) berpengaruh positif dan signifikan terhadap purchase intention (Y) memiliki nilai 0,018 < 0,05, kemudian variabel electronic word of mouth (X1) berpengaruh positif dan signifikan terhadap purchase intention (Y) memiliki nilai 0,001 < 0,05 dan celebrity endorser (X2) berpengaruh positif dan signifikan terhadap purchase intention (Y) memiliki nilai 0,000 < 0,05. Selain itu hasil penelitian juga menunjukkan bahwa brand image mampu berperan sebagai variabel mediasi pengaruh electronic word of mouth dan celebrity endorser terhadap purchase intention konsumen smartphone Vivo dengan menggunakan uji Sobel Test.
ENTREPRENEURSHIP INTENTION BASED ON MODIFIED THEORY OF PLANNED BEHAVIOR Bernadetta Diansepti Maharani; Lusia Tria Hatmanti Hutami
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.526 KB) | DOI: 10.22437/jbsmr.v3i1.8517

Abstract

The current phenomenon of the number of workforce is not compatible to the available jobs. Based on this phenomenon the workforce should be able to read opportunities for entrepreneurship. This study aims to determine the intentions of students in entrepreneurship by using Theory of Planned Behavior. In addition, the purpose of this study is to be able to know the interest of the millennial generation in entrepreneurship and to be able to find out various factors that can influence the interest of the millennial generation for entrepreneurship. The sampling method used convenience sampling and overall, sample of this study is 190 students in Yogyakarta who have been taking entrepreneurship courses and the selling class. The method used is regression analysis and descriptive using SPSS. The result showed that all of the hypotheses are accepted. Therefore, it strengthen assumption that millennial generation has an interest to the entrepreneurship, then, early education should be completed with hard skill and soft skill as a whole complement to the scholar
THE EFFECT OF PRODUCT QUALITY AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS WITH SATISFACTION AS A MEDIATION VARIABLE IN ALAS COFFEE, TEMBARAK DISTRICT, TEMANGGUNG REGENCY Chrisdinata Adi Mahendra; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Journal of Management and Islamic Finance Vol. 2 No. 2 (2022): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v2i2.5307

Abstract

The research entitled The Effect of Goods Quality and Sales Promotion on Purchase Decisions with Satisfaction as a Mediation Variable in Alas Coffee, Tembarak District, Temanggung Regency, aims to determine the effect of goods quality on consumer purchasing decisions, determine the effect of sales promotion on purchasing decisions, determine the effect of product quality and sales promotion together on consumer purchasing decisions at Alas Coffee Temanggung and determine the effect of product quality and promotion on purchasing decisions with satisfaction as a mediation. The research method used descriptive and quantitative methods. The population in this study were consumers who use coffee sales services at Alas Coffee Temanggung. The survey results while Alas Coffee consumers reached 200 people. The number was 50% of the population, so the number of samples was 100 respondents. The results show that product quality has a significant effect on purchasing decisions, promotion has a significant effect on purchasing decisions, product quality and promotion together has a significant effect on purchasing decisions at Alas coffee. Product quality has a significant effect on purchasing decisions at pedestal coffee with satisfaction as a mediation and promotion has a significant effect on purchasing decisions at Alas coffee with satisfaction as a mediation.
Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening Anwar Virgano Fauzi; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.750

Abstract

The purpose of this study was to determine the effect of product quality and brand image on consumer satisfaction through the decision to purchase Vans shoes in Wonosari City. The population in this study are all Vans shoe users in the city of Wonosari whose number is unknown. Sampling used using the formula for calculating the Hair sample, so that a total sample of 114 respondents was obtained. The data analysis technique used is descriptive statistical analysis method, classical assumption test, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality and brand image have a positive and significant effect on purchasing decisions. Purchase decisions have a positive effect on consumer satisfaction. Product quality and brand image have a positive and significant effect on consumer satisfaction
Pengaruh Website Design, Customer Trust Dan Personalization terhadap Purchase Intention melalui Customer Satisfaction Pada E-commerce Shopee Willy Pebriana Chandra Kirana; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4554

Abstract

The purpose of this study was to determine the effect of website design, customer trust, and personalization of purchase intentions on customer satisfaction at Shopee e-commerce. this research is quantitative. The population in this study were undergraduate students at Sarjanwiyata Tamansiswa University who shopped using e-commerce with a sample of 100 respondents. The sampling technique used a purposive sampling technique by filling out a questionnaire via the Google form. The analytical method uses validity and reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, statistical t tests using the SPSS 26 program and Sobel tests using the free statistical calculator version 4.0. The results obtained show that website design has no effect on purchase intention, customer trust has no effect on purchase intention, personalization has a positive and significant effect on purchase intention. Likewise, website design has a positive and significant effect on customer satisfaction, customer trust has a positive and significant effect on customer satisfaction, personalization has a positive and significant effect on customer satisfaction, customer satisfaction is able to mediate website design, customer trust and personalization on purchase intentions. Keywords: Website Design, Customer Trust, Personalization, Customer Satisfaction, Purchase Intention
Pengaruh Kualitas Pelayanan, Nilai Pelanggan dan Citra Merek Terhadap Keputusan Pembelian pada Nadira Hijab Yogyakarta Baiq Nurhidayati; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1471

Abstract

This study aims to determine the effect of service quality, customer value and brand image on purchasing decisions. This study took samples who had purchased Nadira Hijab products using a quantitative method. Data collection was carried out using a Google form and the amount of data processed was 66 respondents. The research data were analyzed using multiple linear analysis and the processing was carried out using SPSS version 25. The results of this study indicate that service quality and brand image have a positive effect on purchasing decisions at Nadira Hijab Yogyakarta. Meanwhile, customer value has no positive effect on purchasing decisions at Nadira Hijab Yogyakarta.
Co-Authors Ambar Lukitaningsih Anwar Virgano Fauzi Baiq Nurhidayati Bernadetta Diansepti Maharani Chrisdinata Adi Mahendra Ida Bagus Nyoman Udayana Marisa Elma Rosyadah Niken Mayrenda Willy Pebriana Chandra Kirana