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Dandi, Dandi
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Journal : Bina Bangsa International Journal of Business and Management

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The Effect of Price and Service Quality on Customer Satisfaction at J Bross Computer Padang Hidayati, Habibatul; Dandi, Dandi
Bina Bangsa International Journal of Business and Management Vol. 3 No. 2 (2023): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v3i2.58

Abstract

The research aimed to analyse the effect of price and quality service through the customer satisfaction at J Bross Computer Padang. The research used quantitative research, method with using accidential sampling by taking sample 96 respondents. The data analysis used in this research is the multiple regression analysis The result showed that the price and quality service have a positive and significant effect through the customer satisfaction
Co-Authors Alpida, Alpida Aminus, Rahmi Anisa, Efi BS, Klaudius Jevanda DanielNP., DanielNP. Erfina, Erfina Hidayati, Habibatul Latius Hermawan Maretik, Maretik Pratama, Bonanza Yoma Rahayu, Endang Sarmauli Tahir, Tahir Wawan Nurmansyah, Wawan Widiyanto, Sigit Wirasasmita, Dedi Yeniyati, Prisca Yudhayana, Yudhayana