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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal Of Human And Education (JAHE)
Widiniarsih, Dewi Mariam
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Socialization Of Digital-Based Msme Accounting Skills Improvement In Improving The Quality Of Msme Financial Management Sasongko, Restu Widyo; Widiniarsih, Dewi Mariam; Sevtiana, Agus; Bakri, Asri Ady; Said, Saida
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1588

Abstract

This socialization began with complaints from MSME stakeholders when the author did community service in the villages mentioned for a period of one to two months. Because the authors gathered here are members of a group of lecturers throughout Indonesia, the authors often exchange opinions about the problems faced when doing community service. Coincidentally, within a period of time that is not much different, the authors encountered the same problem and carried out activities in the same form separately, namely in Bojongmalaka Village, West Java, Menanti Village, Lampung, and Butung Village, Makassar. The devotee hopes that the financial management problems experienced by MSME stakeholders can be resolved soon and hopefully the author's socialization regarding financial management can help MSME stakeholders in solving their problems.
Menggapai Loyalitas Pengguna Jasa Grab: Efek Harga Dan Kualitas Pelayanan Shadiq, Teuku Fajar; Suwandi, Suwandi; Hasanah, Hani; Habibu, Rahmiwati; Widiniarsih, Dewi Mariam; Mulyadi, Yose Ega
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11260

Abstract

Pemberdayaan strategi pemasaran dalam membentuk loyalitas pelanggan masih belum optimal dilakukan oleh beberapa pelaku bisnis di Indonesia. Penelitian kausal ini dimaksudkan untuk mengukur bagaimana harga dan kualitas pelayanan berdampak pada loyalitas pengguna jasa Grab di Kabupaten Bone. Penelitian ini melibatkan 60 responden sebagai sampel yang dipilih melalui proses accidental sampling. Data penelitian dikumpulkan melalui pembagian kuesioner dan pengukurannya menggunakan skala likert. Data penelitian dianalisis menggunakan regresi linear berganda. Temuan menginformasikan bahwa harga mempunyai efek positif dan tidak signifikan pada loyalitas pengguna jasa Grab, sedangkan kualitas pelayanan berdampak positif serta signifikan pada loyalitas pengguna jasa Grab. Menindaklanjuti temuan ini, selain penentuan harga yang tepat dan pelayanan berkualitas yang harus ditingkatkan, teknik pemasaran lainnya juga penting untuk diimplementasikan dalam menawarkan produk di pasar, sehingga berpeluang meningkatkan loyalitas pelanggan secara optimal.
Co-Authors Agus Sevtiana Bakri, Asri Ady Habibu, Rahmiwati Hasanah, Hani Mulyadi, Yose Ega Restu Widyo Sasongko Said, Saida Shadiq, Teuku Fajar Suwandi Suwandi