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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Antropologi Sumatera Madani: Multidisciplinary Scientific Journal
Andary, Ria Wuri
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Journal : INTERACTION: Jurnal Pendidikan Bahasa

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Meaning of the Tagline “Selalu Ada Selalu Bisa" in Tokopedia Advertisements Andary, Ria Wuri
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6849

Abstract

This research aims to analyze the meaning of the tagline "Selalu Ada Selalu Bisa" in Tokopedia advertisements using Ferdinand de Saussure's semiotic approach. Advertising has a vital role in marketing communications, which shapes consumer perceptions of a brand, and a strong tagline can create and build a strong brand image. Tokopedia, the leading e-commerce platform in Indonesia, uses this tagline to emphasize the availability of products and services and the platform's ability to meet consumer needs. This research analyzes the signifier and signifies of the tagline to understand how meaning is formed. The tagline "Selalu Ada Selalu Bisa" reflects Tokopedia's commitment to consistently providing consumer needs and ensuring ease of access to their services. The analysis in this research shows that the meaning of the tagline at the denotative level describes availability and capability. In contrast, at the connotative level, the meaning develops into a symbol of trust, convenience, and consumer empowerment.
Co-Authors Abdul Haris Agnita Yolanda, Agnita Armansyah Matondang, Armansyah Khairunnisak Khairunnisak, Khairunnisak Lubis, Khairunnisah Purnama, Shinta Wulan Sihaloho, Arnelia Tamsil, Ilma Saakinah Widya Pratiwi