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All Journal JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Journal of Food System and Agribusiness (JoFSA)
Pratiwi, Meihilda Dona
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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PROSPEK USAHA INOVASI PRODUK KAPSUL BAWANG HITAM SEBAGAI SUMBER ANTIOKSIDAN PENANGKAL RADIKAL DALAM MENGHADAPI PANDEMI Utami, Ratih Apri; Anarofida, Anarofida; Pratiwi, Meihilda Dona; Purborini, Ajeng Gendis; Putri, Dhea Karunia; Annisa, Rofiu Sisil
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 6, No 2 (2023)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v6i2.5187

Abstract

In the era of the Covid-19 pandemic, an immune booster is really needed which can make a person's immune system more immune to the corona virus. Therefore, the product "SULANTAM ABS" is present as a body endurance supplement. "SULANTAM ABS" (Safe, Efficacious, Healthy Black Onion Capsules) is an innovation from black onions which is made in capsule form and aims to make it easier for consumers to consume it so that it is more effective, efficient and hygienic. The objectives of this program include: 1) Fulfilling consumer needs as an immune system supplement, 2) Increasing public knowledge about the benefits of black garlic, and 3) Creating innovation from black garlic supplement products in capsule form. The method for making the product "SULANTAM ABS" includes the stages of fermentation, drying, flouring and packaging. Sales of this product were carried out from August to September 2021, 20 units of the product were sold with a turnover of IDR 1,100,000, profit IDR 201,000. and BEP Rp. 96,766. This sales method is mainly carried out online through e-commerce and offline through consignment. Based on these results, this business is very profitable and beneficial to society.
Perilaku Konsumen dalam Keputusan Pembelian Tiwul Instan di Kabupaten Trenggalek Pratiwi, Meihilda Dona; Agustina, Titin
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

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Abstract

Indonesia has abundant natural resource potential, one of which is local non-rice food that can be processed by agro-industry and used by the community as an effort to diversify food. Instant tiwul is a processed product from cassava which is known to be used as an alternative food source of carbohydrates. Trenggalek Regency is the center of cassava production and the people have the habit of consuming instant tiwul. The price of instant tiwul is currently experiencing a more expensive price increase than rice because the raw materials are limited due to pest attacks and plant function change. This condition can affect product buying behavior, along with its role as an alternative food and increasingly selective consumers. His study was conducted to determine the process of instant tiwul purchase decisions, and factors that influence instant tiwul purchase decisions by end consumers in Trenggalek Regency. The research method used is descriptive analytical with data analysis methods in the form of descriptive analysis, and factor analysis. The results showed that the purchase decision process went through 5 (five) stages, namely need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Five factors that influence the decision to purchase instant tiwul in Trenggalek Regency are first social factors in the form of variables of the influence of the surrounding environment and the influence of sellers, the second family factor includes variables of the number of family members and family income, the third personal factor is the variable of buyer age and occupation, the fourth is attractiveness in the form of packaging variables, ease of obtaining, and satiety endurance,  and the five price and color factors include variable rice prices, instant tiwul prices, and colors.
Co-Authors Anarofida, Anarofida Annisa, Rofiu Sisil Purborini, Ajeng Gendis Putri, Dhea Karunia Ratih Apri Utami Titin Agustina