Claim Missing Document
Check
Articles

Found 2 Documents
Search

Marketing Intelligence Implementation for Supply Chain Mannagemnt of Mix Products That Affect the Purchasing Decision on Citra Karisma, Yogyakarta Iis Noviyanti; N. Lilis Suryani; Nurmin Ariant; Lia Asmalah
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.865 KB)

Abstract

Abstract. The purposes of this study was to determine the implementation of marketing intelligence to the supply chain management and mix product  that  had  impact  on  purchasing  decisions on Citra Karisma, Yogyakarta. This was a descriptive quantitative research. The population of this research was the prospective consumers of Citra Karisma during 2020 with the sample were 116 respondents. The Non-probability sampling technique, namely incidental sampling technique was used. The data collection method in this study was a questionnaire and the data analysis method was descriptive analysis and path analysis. Each area of supply chain management requires different MI support. Management firms need to focus on relationships with suppliers and the movement and storage of goods to maximize profitable outcomes while minimizing risks and costs. The result of path analysis indicated that the marketing intelligence variable affected the supply chain and mix products which had influence on the purchasing decision while marketing intelligence had influence on the purchasing decision through supply chain with the effect of 43.10%.
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. ISS INDONESIA PENEMPATAN GRAND SLIPI TOWER JAKARTA BARAT Darmadi Darmadi; N. Lilis Suryani; Iman Syatoto
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 2 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i2.660

Abstract

This research was conducted with the aim of knowing the effect of work motivation and discipline on employee performance at PT. ISS Indonesia Placement for Grand Slipi Tower, West Jakarta. This study uses an associative descriptive method with a quantitative approach used to test population parameters through statistics. The population in this study are employees who work at PT. ISS Indonesia Placement of Grand Slipi Tower West Jakarta as many as 60 people using saturated sampling technique. Data collection techniques were carried out using primary data collection methods (observation and questionnaires), secondary data and data analysis techniques using validity tests, reliability tests, normality tests, multiple linear regression analysis tests, and determination test. The results showed that the coefficient of determination of the motivation variable was 55.7% with a correlation coefficient of 0.746, which means that motivation has a strong relationship to employee performance. The hypothesis test obtained tcount > ttable (4.365 > 2.003), this was also reinforced by a significance value of 0.000 <0.05 Then H0 was rejected and H1 was accepted, meaning that there is a positive and significant influence between motivation on employee performance. The coefficient of determination for the work discipline variable is 58.7% with a correlation coefficient value of 0.766, which means that work discipline has a strong relationship to employee performance. Hypothesis testing obtained tcount > ttable (4.937 > 2.003), this was also reinforced by a significance value of 0.000 <0.05. Then H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between work discipline on employee performance. Motivation and work discipline simultaneously have a positive and significant effect on employee performance with the multiple linear regression equation Y = -5.443 + 0.524X1 + 0.550X2 and the value of the coefficient of determination contributes 69.5% while the remaining 30.5% is influenced by other factors that not examined in this study. The hypothesis test obtained the value of Fcount > Ftable (61.384 > 3.16), this is reinforced by a significance value of 0.000 <0.05. Then H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between motivation and work discipline simultaneously (simultaneously) on the performance of employees of PT. ISS Indonesia Placement for Grand Slipi Tower, West Jakarta.