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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

Kualitas Layanan Last-Mile Delivery: Studi Komparasi Dua Layanan Pesan-Antar Makanan Iwan Setyawan; Rudi Laksono; Junias Robert Gultom
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2692

Abstract

Last-mile delivery (LMD) plays an important role in meeting the needs of online food delivery. The LMD industry, such as Gojek with GoFood services and Grab with GrabFood services, provides pick-up services for orders from merchants and delivers them to the customer. In the online ordering process, the courier acts as a merchant representative, so whether or not the service provided by the courier will have an impact on the merchant. The purpose of this study is to determine the differences in the quality of services provided by GoFood and GrabFood. This research uses a quantitative approach. The population in this study were GoFood and GrabFood customers in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas. The sample was selected using simple random sampling. Data analysis used Multivariate Analysis of Variance (MANOVA). The study found differences in the quality of last-mile delivery services between GoFood and GrabFood. The difference lies in the dimensions of responsiveness, assurance, empathy, and physical evidence, while for the reliability dimension, the two services are not different or the same.
Determinan Financial Technology (FinTech) dan Dampaknya Terhadap Perilaku Keuangan UMKM Rudi Laksono; Junias Robert Gultom; Iwan Setyawan
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4522

Abstract

The presence of financial technology (fintech) brings alternative solutions for smooth business activities with various easy access. However, the solutions offered are still not fully accessible for use by MSMEs. The low financial literacy index of the Indonesian people, including MSME players, can be reflected in the financial behaviour of MSME players who take the financial system for granted; recording business financial flows is still common and only done simply. Based on this, this article aims to analyze financial behaviour as the impact of FinTech and financial literacy, as well as the role of FinTech in mediating the influence of financial literacy on financial behaviour. To find the answer, a survey method was used by involving 200 respondents in filling out a simple randomly selected questionnaire from MSMEs in the Polugadung Small Industry Village (PIK), East Jakarta. Data were analyzed using Partial Least Square - Structural Equation Modeling. The results show that FinTech and financial literacy have a significant positive influence on financial behaviour. Financial literacy also positively influences the use of FinTech, although its contribution is very low. FinTech only acts as a partial mediator between financial literacy and financial behaviour. The contribution of this study is that efforts to increase the use of FinTech in encouraging the progress of MSME players still need to be improved by the low financial literacy of MSME players, so intensive and massive efforts are needed to provide financial literacy education and training.