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All Journal Jurnal Pengabdian Pada Masyarakat Bisma: Jurnal Bisnis dan Manajemen Mattawang: Jurnal Pengabdian Masyarakat Abdimas : Jurnal Pengabdian Kepada Masyarakat ASEAN Marketing Journal Asian Journal of Logistics Management SURPLUS : Jurnal Ekonomi dan Bisnis GOTAVA Jurnal Abdimas Peradaban
Stacia Reviany Mege
Applied Logistics Management And Administration Program, Vocational School Diponegoro University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : ASEAN Marketing Journal

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The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention Mege, Stacia Reviany; Aruan, Daniel Tumpal H
ASEAN Marketing Journal Vol. 9, No. 2
Publisher : UI Scholars Hub

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The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the destination and travel intention to the destination increased after watching the destination in the reality show. The result of this study will be useful for destination marketing organization and the government to explore alternative promotional media and aid the promotion of tourism destination.
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION Mege, Stacia Reviany; Oematan, Grouse
ASEAN Marketing Journal Vol. 13, No. 2
Publisher : UI Scholars Hub

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Manuscript type: Research Article Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone through transformation from its past identity to new and more valuable product, known as upcycled product. This study aimed to investigate whether a simple narrative about repurposed products can generate higher perception of product biography, product appeal, felt specialness, and purchase intention of consumers. Design/methodology/approach: To test the hypotheses, a two-group between subject experiment involving 103 university students was conducted . Two upcycled products (pouch and bag) with simple narrative were used as stimulus. Research Findings: The result revealed that people who are aware of the past identity of the product perceived that the product has a story and feel more special, unique, and recognized if they use the product. Contrary to the previous research, this study found no difference in perception about product appeal and purchase intention between two groups. Theoretical Contribution/Originality: This research contribute in filling the gap of the impact of storytelling with simple narrative toward upcycled products especialy in Indonesia. Practitioner/Policy Implication: This study could provide some insights to business owners and marketers that building a story about the product or around the product can help build positive attitude toward the product and a simple or minimal narrative can function well. Research limitation/Implications: This research however has some limitations such as the variety of participants which limited to university students. Furthermore, this research did not take into account the prior knowledge and awareness of participants about repurposed products.
Co-Authors Alfita Rakhamayani Anafil Windria Anafil Windriya Anafil Windriya Arkhan Subari Aruan, Daniel Tumpal H Budiyono Cholidin Kholidin Kholidin Kurniawati, Nurul Imani Luluk Fauziah Mashudi Maya Aresteria Maya Aresteria Nurul Imani Kurniawati Nurul Imani Kurniawati Nurul Imani Kurniawati Oematan, Grouse Riandhita Eri Werdani Riandhita Eri Werdani Rianditha Eri Werdani Suwandi Suwandi Suwandi Suwandi Syamsul Arifin Werdani, Riandhita Eri