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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Cut Aprilia
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGIC EXPORT MARKETING PLAN OF DEAKIN UNIVERSITY Cut Aprilia
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 2, No 1 (2012)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v2i1.337

Abstract

This is a case study of Deakin University that will expand their education service to Turkey. Turkey is located in Southeastern Europe and Southwestern Asia with a strong growing economy, population and demand for tertiary education. It presents a good opportunity for Deakin University to expand its education services in and increase its market share globally. Considering the high level interests amongst Turkish students in the field of Business, Deakin will offer a Business degree in Commerce where students can further specialize in various fields. In doing so, Deakin will be in partnership with a local university called Koc University.  Located in Istanbul, where the majority of the target market is concentrated, Koc University has the facilities that Deakin can use in providing education services in Turkey. On the other hand, Deakin will provide the information technology equipments, Deakin Student Online (DSO) systems and learning resources such as access to Journals, online live conference etc. Highly qualified lecturers, both from Australia and local teachers will be help to ensure the quality of teaching learning process provided by Deakin.  In addition, Deakin has an extensive experience in providing education services abroad through partnerships, often called offshore programs, and will use its experience for its expansion to the education market in Turkey. Despite having seven agents in Turkey, Deakin is currently relatively unknown to the Turkish education market. In order to promote the marketing activities in Turkey as well as support the students enrolled at the offshore program, Deakin will open a representative office. Considering the large market in the high school student segment and the education situation in Turkey where there is more demand of tertiary education than university places, there is a high opportunity of success for Deakin in Turkey. Keywords: Deakin University, Turkey, International Marketing, Education service
Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailors Syafruddin Chan; Cut Aprilia; Zaida Rizki Zainul
Proceedings of AICS - Social Sciences Vol 8 (2018): the 8th AIC on Social Sciences, Syiah Kuala University
Publisher : Proceedings of AICS - Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.067 KB)

Abstract

This paper is to identify the Strength, Weakness, Opportunity, and Threat (SWOT) of Sailing Yacht tourism based on empirical evidence, mainly on demand aspects. The results will be very useful for decision-makers to design, launch and control marketing strategies and policies including promotional aspects to increase the awareness of the yacht sailors from various parts of the world, arouse their intention to come, increase spending and length of stay in Sabang as a free trade zone in west part of Indonesia. Data collection was conducted qualitatively by using Focus Group Discussion (FGD) technique conducted in 4 (four) sessions. Each session involves 10 (ten) sailors that serve as respondents. The data were then analyzed using both score and weight associated with IFAS and EFAS aspects. The output is mapped in Cartesian graphs. The finding of this study is that the strategy that must be implemented by Sabang is an Aggressive strategy, which uses the Strength to seize the profitable Opportunities. This is in line with the combined strategy that recommends Strength Opportunity (SO) as a priority strategy because it has the highest value of 16.92. In sequence, the next strategy is Weakness Opportunities (WO) that is to fix the Weakness in other to be able to grab the profitable Opportunities so that untapped opportunities can be utilized for the benefit of the sailors and tour operators. Then ST and WT strategies will be implemented to complete all 4 strategies recommended. With the implementation of these four strategies based on the priority scale, it is expected to maximize the utilization of limited resources, but also at the same time maximize the efforts made to achieve the goal of increasing the number of sailor visits to Sabang and increasing their length of stay.Keywords: yacht, marine tourism, Sabang, Phuket, Langkawi, travel destinations, sports tourism, Pulau Weh, marina.
Co-Authors Syafruddin Chan Zaida Rizki Zainul