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All Journal Agregat: Jurnal Ekonomi dan Bisnis Edukasi Islami : Jurnal Pendidikan Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Sumitro Sarkum
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Product Innovation on Customer Satisfaction and Brand Loyalty of Smartphone Users Yuni Winarti; Sumitro Sarkum; Abd. Halim
Agregat: Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2021)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol5/is1pp78-96

Abstract

This study investigates the effect of product innovation attributes (Relative advantage, Complexity, Compatibility, Trialability, and observability) on customer satisfaction and loyalty with experience as a moderator between customer satisfaction and brand loyalty. This study uses quantitative methods, using the help of SPSS 23, and uses a path analysis approach to determine the relationship between variables. Based on a sample of 100 people living in the Labuhan Batu Regency area, it was found that Relative advantage, Complexity, Compatibility, Trialability, and Observability had a positive effect on customer satisfaction. These results also found that the product innovation attribute was a major predictor of customer satisfaction. The results of the study reveal that loyal customers use smartphone services in accordance with and consistent with the given perceptions. In addition, the research results illustrate that customer satisfaction has a significant effect on brand loyalty. Furthermore, this study also found that experience significantly moderates customer satisfaction and brand loyalty. As a practical implication in good market competition, companies need to understand the needs of customers and provide added value to customers by providing innovative products. Innovation in a product can increase customer satisfaction and make customers commit to a brand. managers need to understand customer needs by creating value accordingly. This study is the first to investigate the relationship between product innovation attributes, customer satisfaction and experience as a moderator. Future research is expected to analyze the role of experience as an independent variable in influencing customer satisfaction and brand loyalty.
Relationship between Speed, Visibility, Resvonsiveness, Learning Orientation, Supply Chain Agility, Enviromental Dynamic, Competitive Agility and Covid-19 Pandemic (Case Study in UKM Labusel Region) Salbiah Hasibuan; Sumitro Sarkum; Hayanuddin Sapri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2133

Abstract

The concept of supply chain agility is not very old, and a lot of research has been done to understand the constituents that build agility in operations and supply chains. As a continuation of that, this research contributes to the body of knowledge in many ways. First, make a theoretical contribution by exploring and explaining the factors that contribute to any supply chain agility especially in the context of the service industry in a volatile market. Second, in this study a framework is developed based on the dynamics of capability theory which is a big supporter of competitive agility by creating a value for H1: The results obtained with a value of Tcount 0.550 Ttable 0.098 at a significant level of 0.084 0.05. This means that the hypothesis can be accepted. H2: The results obtained with the value of Tcount 0.705 Ttable 0.098 at a significant level of 0.196 0.05. This means that the hypothesis can be accepted. H3: The results obtained with the value of Tcount 0.704 Ttable 0.098 at a significant level of 0.918 0.05. This means that the hypothesis can be accepted. H4: The results obtained with the value of Tcount 0.386 T table 0.098 at a significant level of 0.093 0.05. This means that the hypothesis can be accepted. H5: The results obtained with a Tcount value of 0.550 Ttable 0.098 at a significant level of 0.084 0.05. This means that the hypothesis can be accepted. H6: The results obtained with the value of Tcount 0.705 Ttable 0.098 at a significant level of 0.196 0.05. This means that the hypothesis can be accepted. Customers are uncommon and difficult to imitate and require effective organizational skills to be utilized efficiently and effectively. Third, by using SPSS 23, this study supports a causal relationship of factors that reduce agility as one of the abilities that organizations want to have. In addition, this study assigns weights among the factors that decrease agility where learning orientation explains agility the most, followed by speed, visibility, responsiveness, learning orientation and supply chain agility accordingly. Where speed has the highest explanation followed by appropriate visibility, responsiveness, orientation learning. However; more variables can be added to better understand supply chain agility and competitive agility.
Mediaton Leader Member Exchange, Intrinsic Motivation and Psychological Empowerment the Influence Ethical Leadership on Employee Creativity and Work Innovation Nurul Ismi; Sumitro Sarkum; Zuriani Ritonga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2147

Abstract

This study examines the effect of ethical leadership style on employee creativity and work innovation by using leader member exchange, intrinsic motivation and psychological empowerment as mediating variables. This type of research is associative research. Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 217 respondents, data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). Instrument Test In this study using Validity Test and Reliability Test. The data analysis technique in this research is descriptive analysis, hypothesis testing. The results showed that the Ethical Leadership variable Affects Intrinsic Motivation, Ethical Leadership Affects Leader Member Exchange, Ethical Leadership Affects Employee Psychological Empowerment, Leader Member Exchange Affects Employee Creativity, Intrinsic Motivation Affects Employee Creativity, Psychological Empowerment Affects Employee Creativity, Employee Creativity Affects Work Innovation.
The Influence of Transformasional Leadership Style, Organizational Justice, Employee Engagament and Employee Reaction on Employee Performance Priska Sitorus; Sumitro Sarkum; Meisa Fitri Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2176

Abstract

This research was conducted to determine and analyze the effect of transformational leadership style, organizational justice, employee engagement and employee reaction on employee performance. The design of this study was hypothesis testing using primary data obtained by distributing 291 questionnaires to employees of Pt Torganda's oil palm plantation with the measuring scale used is the Likert scale. The data analysis technique used was multiple linear regresion analysis quantitative data analysis techniques using statistical methods Sciens statistikal package for the social sciens (SPSS). The results of this study conclude that partially and simultaneously there is a significant and positive relationship between transformational leadership style, organizational justice, employee engagement and employee reactions to employee performance.
Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

Abstract

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ajeng Handayani Purwaningrum Denny Ammari Ramadhan Hayanuddin Sapri Meisa Fitri Nasution Priska Sitorus Qomariah, Ismi Nurul Salbiah Hasibuan Yuni Winarti Zuriani Ritonga