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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Nasional Jurnal Enterpreneur dan Bisnis (JEBI) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Kurniawan, Umarudin
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Enterpreneur dan Bisnis (JEBI)

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Pengaruh Brand Image dan Word of Mouth Communication pada Keputusan Pembelian Smartphone Apple Iphone di Bandar Lampung Natakusuma, Irwan; Kurniawan, Umarudin
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

The era of globalization impact on the development of modern communication technology and increasingly sophisticated so now to communicate does not have to communicate face-to-face (Face to face), because most forms of communication have been done in an indirect way, ie through the media / telecom tools such as using phone, email, chat, or by use of the media and skype video call. One of the telecom equipment available today is the smartphone. Smartphone or smart phone. One of the smartphone brand in demand by today's society is the Apple Iphone.
Co-Authors A Sidik, M. Muhayin Agus Prasetyo anggraini, Depita Dewi, Anita Kusuma Henny Rakhmawati Iralia, Athifah Milda Irawan Irawan Manasikana, Arina Natakusuma, Irwan Ridwansyah, Eksa Safitri, Enjel Novita Mei Sri Astuti Utama, Fikri Rizki