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All Journal Jurnal Dehasen Untuk Negeri
Kurniawan, Kiemas
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Public Health Other

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Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee Syallaysyah, Jenny Dwi; Zoniarti, Zoniarti; Rahman, Abdul; Fitriano, Yun; Kurniawan, Kiemas
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6279

Abstract

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information technology has changed the scope of marketing. This happens because traditional and conventional marketing methods have been incorporated into the digital world. Marketing that uses advanced digital technology is called digital marketing. Therefore, we conducted community service at one of the MSMEs, Toko Baju Tulip, to help MSMEs introduce their products to the general public using Shopee's digital marketing channel. The purpose of this community service project is to implement online marketing strategies through a web-based digital marketing system. This will also increase the market share of Toko Baju Tulip. The implementation uses focus group discussions (FGDs), observation, interviews, and documentation.
Co-Authors Abdul Rahman Fitriano, Yun Syallaysyah, Jenny Dwi Zoniarti, Zoniarti