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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri
Syallaysyah, Jenny Dwi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee Syallaysyah, Jenny Dwi; Zoniarti, Zoniarti; Rahman, Abdul; Fitriano, Yun; Kurniawan, Kiemas
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6279

Abstract

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information technology has changed the scope of marketing. This happens because traditional and conventional marketing methods have been incorporated into the digital world. Marketing that uses advanced digital technology is called digital marketing. Therefore, we conducted community service at one of the MSMEs, Toko Baju Tulip, to help MSMEs introduce their products to the general public using Shopee's digital marketing channel. The purpose of this community service project is to implement online marketing strategies through a web-based digital marketing system. This will also increase the market share of Toko Baju Tulip. The implementation uses focus group discussions (FGDs), observation, interviews, and documentation.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada PT.Sumber Alfaria Trijaya Tbk(Alfamart) Bengkulu Syallaysyah, Jenny Dwi; Nasution, Suswati; Abi, Yudi Irawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6603

Abstract

This research aims to analyze the influence of brand image and product quality on consumer purchasing decisions at PT. Sumber Alfaria Trijaya Tbk (Alfamart) Bengkulu. The research method used was a quantitative method by distributing questionnaires to 51 respondents who were Alfamart customers in Bengkulu. Data were analyzed using multiple linear regression to find out how much influence brand image and product quality have on purchasing decisions. The research results show Y= 0.942+0.291X1 +0.452X2+e with an R square result of 0.487, this means that brand image and product quality have a 48.7% influence on purchasing decisions and the remaining 51.3% is determined by other factors. The significant values ​​obtained were 0.012 (X1) and 0.004 (X2), both of which were smaller than 0.05. X1, X2 simultaneously equal to 0.000 (smaller than 0.05) influence purchasing decisions.
Co-Authors Abdul Rahman Abi, Yudi Irawan Fitriano, Yun Kurniawan, Kiemas Nasution, Suswati Zoniarti, Zoniarti