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All Journal Among Makarti Jurnal Bingkai Ekonomi (JBE)
Amin Kuncoro
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Bingkai Ekonomi (JBE)

 1 
Loyalitas Konsumen Amin Kuncoro; Iwan Suwarso; Ratih Hesty P; Iwan Gunawan
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.653 KB) | DOI: 10.54066/jbe.v6i1.103

Abstract

The purpose of this research is to analyze the relationship between marketing and consumer satisfaction Herbalife in Semarang. The research design used quantitative descriptive using primary data. The research sample is consumers who use products from Herbalife in Semarang who may be 157 respondents. Analysis using multiple partial regression. The results explain that consumers who use Herbalife products in Semarang are loyal because of the emotional closeness factor with fellow users or members. In addition, consumer loyalty increases because of the role of relationships that are strengthened by the benefits of Herbalife products which are indeed beneficial for health.
Keputusan Pembelian Natural Cosmetics dengan Predicator Green Awareness dan Green Brand Trust Iwan Suroso; Ratih Hesty; Amin Kuncoro
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.697 KB) | DOI: 10.54066/jbe.v6i2.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel green brand awareness dan green brand trust terhadap keputusan pembelian natural cosmetics product Sariayu di Kabupaten Kudus. Desain penelitian menggunakan penelitian deskriptif kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini konsumen produk Sariayu Martha Tilaar. Hasil dari pengujian yang telah dilakukan dinyatakan bahwa ada pengaruh positif dan signifikan antara variabel green brand awareness dan green brand image terhadap keputusan pembelian secara parsial. Namun secara parsial variabel green brand trust tidak berpengaruh terhadap keputusan pembelian natural cosmetics product.
Loyalitas Konsumen: (Relationship Marketing Herbalife Semarang) Amin Kuncoro; Iwan Suwarso; Ratih Hesty P; Iwan Gunawan
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i1.103

Abstract

The purpose of this research is to analyze the relationship between marketing and consumer satisfaction Herbalife in Semarang. The research design used quantitative descriptive using primary data. The research sample is consumers who use products from Herbalife in Semarang who may be 157 respondents. Analysis using multiple partial regression. The results explain that consumers who use Herbalife products in Semarang are loyal because of the emotional closeness factor with fellow users or members. In addition, consumer loyalty increases because of the role of relationships that are strengthened by the benefits of Herbalife products which are indeed beneficial for health.
Keputusan Pembelian Natural Cosmetics dengan Predicator Green Awareness dan Green Brand Trust Iwan Suroso; Ratih Hesty; Amin Kuncoro
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel green brand awareness dan green brand trust terhadap keputusan pembelian natural cosmetics product Sariayu di Kabupaten Kudus. Desain penelitian menggunakan penelitian deskriptif kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini konsumen produk Sariayu Martha Tilaar. Hasil dari pengujian yang telah dilakukan dinyatakan bahwa ada pengaruh positif dan signifikan antara variabel green brand awareness dan green brand image terhadap keputusan pembelian secara parsial. Namun secara parsial variabel green brand trust tidak berpengaruh terhadap keputusan pembelian natural cosmetics product.
Co-Authors Iwan Gunawan Iwan Suroso Iwan Suwarso Ratih Hesty Ratih Hesty P