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Journal : Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah

Analisis Implementasi Strategi Pemasaran Agen dalam Meningkatkan Penjualan Polis Asuransi Jiwa Syariah pada AJS Bumiputera Cabang Medan Devi Ramadhani; Rahmi Syahriza
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 7, No 3 (2022)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.151 KB) | DOI: 10.30651/jms.v7i3.15534

Abstract

AbstrackInsurancei is a companyi that hasi growni rapidly, each company also has a marketing strategyi ini offeringi products that exist in the company. The purpose of this study was to determine the agent's marketing strategy in increasing sales of sharia life insurance policies at AJS Bumiputera Medan Branch. This research uses qualitative research. Data collection techniques are carried out by conducting field research: observation, interviews and documentation. The results of the analysis of the implementation of agent marketing strategies in increasing sales of sharia life insurance policies at AJS Bumiputera Medan Branch are the agency system has a very large marketing system. Sales success is highly dependent on the performance of agents because it is from agents that in general sharia insurance products can reach prospective policyholders. In marketing this agent must also provide services in increasing sales of the Life Insurance policy where customers are satisfied with the services provided by the agent because the service provided is very good, and in increasing sales of this policy, it also gains market share, as well as profits, and also has good customer equity. Keywords: Marketing Strategy, Agent, Sales of Life Insurance Policies
Strategi Penanganan Pembiayaan Bermasalah pada BMT Masyarakat Madani Sumatera Utara: Analisis SWOT Imsar; Agung Ramadhan Trapoltanta Pratama; Rahmi Syahriza
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20497

Abstract

Abstract The aim is to analyze the handling of problematic financing at the BMT of the Madani Society of North Sumatra. Using qualitative methods with data analysis techniques using SWOT methods (Strength, Weakness, Opportunity, Threat). Data collection techniques used are observations, interviews, questionnaires and documentation. The results of this study are: (1) Problematic financing in BMT Northern Sumatra's Madani community is caused by internal factors such as quantitative human resource constraints, lack of support for digital and modern technology systems and the continuing instability of the labour force. While external factors are caused from the continuously deteriorating member economy, the abuse of funding funds by members and financial institutions of banks also conduct microfinancing. (2) The results of the calculations of the IFE and EFE matrix indicate that BMT Madani Society is in the quadrant II, which is a position that marks a strong company, but faces a major threat. So BMT Madani Society of North Sumatra is recommended to pursue a diversification strategy that is to optimize strengths to minimize existing threats. Key words : Management Strategy, Problematic Financing, SWOT