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All Journal Jurnal Samudra Ekonomi dan Bisnis
Pristi A., Eka Destriyanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Role of Religiosity in Moderating Factors Affecting Customer's Preference to Choose Financing Setiawan, Fery; Pristi A., Eka Destriyanto; Purwaningsih, Titis
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.3520

Abstract

This study aims to examine the factor of religiosity as a moderator variable between the influence of production factors and economic potential on customer preferences in choosing to finance. The object is the customer of Baitul Mal Wat Tamwil (BMT) Khasanah Jabung Ponorogo, who has used financing products at such Islamic financial institutions. Quantitative methods are used to analyze the data, assisted by the Smart PLS application program. The result of this study indicates that religiosity strengthens the variables of product factors and economic potential in influencing customer preferences to choose to finance. Therefore, it is concluded that customers understand the benefits and blessings that will be obtained if you choose a sharia financial institution, which here is BMT Khasanah, as a partner in running its business.
Co-Authors Fery Setiawan Purwaningsih, Titis