Jurnal Samudra Ekonomi dan Bisnis
Vol 14 No 1 (2023): JSEB

Role of Religiosity in Moderating Factors Affecting Customer's Preference to Choose Financing

Setiawan, Fery (Unknown)
Pristi A., Eka Destriyanto (Unknown)
Purwaningsih, Titis (Unknown)

Article Info

Publish Date
19 Jan 2023

Abstract

This study aims to examine the factor of religiosity as a moderator variable between the influence of production factors and economic potential on customer preferences in choosing to finance. The object is the customer of Baitul Mal Wat Tamwil (BMT) Khasanah Jabung Ponorogo, who has used financing products at such Islamic financial institutions. Quantitative methods are used to analyze the data, assisted by the Smart PLS application program. The result of this study indicates that religiosity strengthens the variables of product factors and economic potential in influencing customer preferences to choose to finance. Therefore, it is concluded that customers understand the benefits and blessings that will be obtained if you choose a sharia financial institution, which here is BMT Khasanah, as a partner in running its business.

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Journal Info
Jurnal Samudra Ekonomi dan Bisnis
Website

Abbrev

jseb

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi ...