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All Journal Jurnal Tadris Kimiya Jurnal Hilirisasi IPTEKS (JHI) AMAR (Andalas Management Review)
Mayang Larasati
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Public Health Social Sciences Veterinary Other

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PENGEMBANGAN MODUL BERBASIS PROBLEM BASED LEARNING PADA MATERI POLIMER KELAS XII SMK MA’ARIF NU 1 SUMPIUH Mayang Larasati; Anita Fibonacci; Teguh Wibowo
Jurnal Tadris Kimiya Vol 3, No 1 (2018)
Publisher : Department of Chemistry Education, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jtk.v3i1.2038

Abstract

Penelitian ini bertujuan untuk mengembangkan modul berbasis Problem Based Learning (PBL) pada materi polimer kelas XII SMK Ma’arif NU 1 Sumpiuh. Model pengembangan 4D dari Thiagarajan yaitu Define, Design, Develop dan Disseminate digunakan dalam penelitian. Subjek dalam penelitian ini adalah peserta didik kelas XII SMK Ma’arif NU 1 Sumpiuh. Hasil validasi modul oleh keseluruhan ahli memperoleh skor rata-rata sebesar 89,81% yang mana masuk pada kategori sangat layak. Hasil penilaian peserta didik terhadap modul menunjukkan persentase rata-rata sebesar 86,57% (sangat layak), sementara keseluruhan persentase skor rata-rata sebesar 89% dengan kategori sangat layak.
IPTEKS BERBASIS INKUBASI INOVASI DAN DUNIA USAHA: MARKET RESEARCH PRODUK-PRODUK INOVASI UNIVERSITAS ANDALAS Berri Brilliant Albar; Indah Maya Sari; Mayang Larasati; Sapta Eka Putra
Jurnal Hilirisasi IPTEKS Vol 3 No 2 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i2.420

Abstract

Universitas Andalas innovative products enter the next stage in the series of product development processes leading to commercialization. As a product in the period of development, market research needs to be done to determine consumer preferences and perceptions, to be the basis of business analysis and improvement. For this reason, community service activities are needed to help inventors, developers and partners in researching the market and knowing the preferences of prospective customers as one of the Innovation and Business-based Science and Technology (IbIIDU) incubation programs. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analysing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyse positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Market Testing dan Positioning Produk Inovasi Berri Brilliant Albar; Mayang Larasati; Sapta Eka Putra
AMAR (Andalas Management Review) Vol 4 No 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.73-88.2020

Abstract

The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Co-Authors Anita Fibonacci Berri Brilliant Albar Indah Maya Sari Putra, Sapta Eka Teguh Wibowo