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All Journal Jurnal Hilirisasi IPTEKS (JHI) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Indah Maya Sari
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Engineering Health Professions Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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IPTEKS BERBASIS INKUBASI INOVASI DAN DUNIA USAHA: MARKET RESEARCH PRODUK-PRODUK INOVASI UNIVERSITAS ANDALAS Berri Brilliant Albar; Indah Maya Sari; Mayang Larasati; Sapta Eka Putra
Jurnal Hilirisasi IPTEKS Vol 3 No 2 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i2.420

Abstract

Universitas Andalas innovative products enter the next stage in the series of product development processes leading to commercialization. As a product in the period of development, market research needs to be done to determine consumer preferences and perceptions, to be the basis of business analysis and improvement. For this reason, community service activities are needed to help inventors, developers and partners in researching the market and knowing the preferences of prospective customers as one of the Innovation and Business-based Science and Technology (IbIIDU) incubation programs. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analysing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyse positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
PROGRAM BERKELANJUTAN MEMBANTU NAGARI MEMBANGUN DI NAGARI SALAYO KECAMATAN KUBUNG KABUPATEN SOLOK Indah Maya Sari; Denny Yohana
Warta Pengabdian Andalas Vol 28 No 4 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.4.416-427.2021

Abstract

Nagari-Owned Enterprises (BUMNag) must be managed professionally to generate profits and contribute to the welfare of the villagers. BUMNag Salayo was established in 2017 but had not run and functioned as it should. The problem faced by BUMNag Salayo is that it does not yet have a competent manager, so activities must be stopped for one year. This activity aims to assist in selecting the Salayo BUMNag operational management by Article 14 of the Permendesa No.14 of 2015. The Nagari government selects the BUMNag operational management, which is decided in the Nagari Deliberation (Musna). The Community Service Team came to Nagari Salayo, Kubung District, Solok Regency has assisted with discussion, counselling, and technical guidance. Assistance has been carried out since the revitalization plan, the election committee's preparation, the election mechanism document, the selection process, and the provision of entrepreneurial knowledge. The results obtained were the operational management of BUMNag, which were decided in the Nagari Deliberation. It is hoped that the elected management can run BUMNag well and complete the required registration documents with the Ministry of Law and Human Rights.
Co-Authors Berri Brilliant Albar Denny Yohana Mayang Larasati Putra, Sapta Eka