Juniar Atmakusuma
Departemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor Jalan Kamper Wing 2 Lantai 5, Kampus IPB Dramaga, Bogor-Indonesia 16680, Telepon: +62-251-626520

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ANALISIS EFISIENSI PEMASARAN JAGUNG DI PROVINSI NUSA TENGGARA BARAT Sari, Ika Novita; Winandi, Ratna; Atmakusuma, Juniar
Forum Agribisnis Vol 2, No 2 (2012): FA Vol 2 No 2 September 2012
Publisher : Forum Agribisnis

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Abstract

Maize is one of important agricultural commodity which can be used for food and feed. However, the marketing of this commodity still inefisient. The purpose of this research is to analyze marketing efficiency of maize of West Nusa Tenggara Province via marketing channel, market structure, market behavior, market performance and marketing strategy. Sampling was conducted by simple random sampling and the number of sample used is 30 people. The method used is SCP analysis that consists of margin, price-share, market integration and marketing mix. The result shows marketing inefficiency presence, where 48.66 percent of farmers use second channel, to sell directly to wholesalers. Market structure tendency is oligopsony, where the wholesalers influence price. The margin distribution among the three channels are differs. Vertical market integration is strong in the short and long run, but only on wholesaler level. Marketing strategy on wholesaler level could not increase marketing efficiency due to the homogenous nature of product sold, dry shelled corn. The price is determined by quality and production cost. Promotion done via words of mouth and most sellers choose to sell along the main road although fifty percent of them live in the countryside.
MODEL DINAMIS SISTEM KETERSEDIAAN DAGING SAPI NASIONAL Harmini, Harmini; Asmarantaka, Ratna Winandi; Atmakusuma, Juniar
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 12, No 1 (2011): JEP Juni 2011
Publisher : Universitas Muhammdaiyah Surakarta

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The purpose of this paper is to assess whether the national program on beef self sufficiency could be achieved at 2014. A dynamic system model with Vensim computer program is applied. The model validated by Mean Absolute Percentage Error. The results shows high accuracies of the model. The assessment show that, first, the beef self sufficiency would not be achieved at 2014 if the program are treated and running as usual (Scenario I). Second, the beef self sufficiency would be achieved at 2015 if government increase the cow population by reducing the slaughter of local cows and expanding the cross breeding program through artificial insemination (Scenario II). Third, the beef self sufficiency would not be achieved at 2014 if the actual beef consumption are higher than the supply that produce through Scenario II (Scenario III). Another innovative solution for increasing local cow population is needed.
MODEL DINAMIS SISTEM KETERSEDIAAN DAGING SAPI NASIONAL Harmini, Harmini; Asmarantaka, Ratna Winandi; Atmakusuma, Juniar
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 12, No 1 (2011): JEP Juni 2011
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v12i1.211

Abstract

The purpose of this paper is to assess whether the national program on beef self sufficiency could be achieved at 2014. A dynamic system model with Vensim computer program is applied. The model validated by Mean Absolute Percentage Error. The results shows high accuracies of the model. The assessment show that, first, the beef self sufficiency would not be achieved at 2014 if the program are treated and running as usual (Scenario I). Second, the beef self sufficiency would be achieved at 2015 if government increase the cow population by reducing the slaughter of local cows and expanding the cross breeding program through artificial insemination (Scenario II). Third, the beef self sufficiency would not be achieved at 2014 if the actual beef consumption are higher than the supply that produce through Scenario II (Scenario III). Another innovative solution for increasing local cow population is needed.