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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Bisnis
Putu Denny Prathama Ayub
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Advertising Bisnis Online OLX Putu Denny Prathama Ayub
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.558 KB) | DOI: 10.38043/jmb.v13i1.313

Abstract

This study aims to analyze and to interpret consumer’s perception towardadvertisement of Olx.com through television. The method has been applied for this study wasqualitative descriptive approach with triangulation and in-depth interview to problem solvingby conduct comprehending and collet data in-whole and intact from research object in orderto get focus overview from observation result and observation from site.Conclusion of this study is the consumer’s perception toward advertisement ofOlx.com through television media is positive match with message send from theadvertisement. All of this written in expression from some informant who declare thatperception is near same but in different expression that is Olx.com easy to use and free.Keyword : Advertising, and Consumer Behavior.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Bengkel Maju Mandiri Putu Denny Prathama Ayub; Ni Ketut Seminari
E-Jurnal Manajemen Vol 3 No 9 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.571 KB)

Abstract

Workshop is one of the businesses that are in the service industry, one of which is the Independent Forward Workshop. Service delivery is expected to provide maximum satisfaction to the consumer on Advanced Workshop Maju Mandiri. The aim of the studies to determined whether the dimensions of servqual affect the consumer statisfaction in the Independent Forward Workshop. The population in this study are all consumers at Maju Mandiri Workshop aged 17 years and over. The number of sample as taken by 126 respondents with a purposive samplings method. Data was collect by questionnaires, interviews. Based on regression analysis showed that the overall service quality positive effect on customer satisfaction in Maju Mandiri Workshop. These results indicate that the better quality of service will increase customer satisfaction. Keywords: Service quality, tangible, reliability, responsiveness, assurance,  empathy, and consumer satisfaction.
Co-Authors Ni Ketut Seminari