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SRI MURNI
Fakultas Ekonomi Dan Bisnis, Universitas Sebelas Maret
Arts Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Mechanical Engineering Public Health Social Sciences

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Journal : JURNAL ECONOMIA

 1 
Profit Improvement and Industrial Marketing through Financial Insights Empowerment and Website Design Sri Murni; Ignatia Sri Seventi P; Dini Octaria; Rahmawati Rahmawati
Jurnal Economia Vol 12, No 1: April 2016
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.799 KB) | DOI: 10.21831/economia.v12i1.9790

Abstract

Abstract: Profit Improvement and Industrial Marketing through Financial Insights Empowerment and Website Design. The purpose of this study is to increase profitability and marketing of “atsiri” oil industries in Wonogiri through the empowerment of financial insight and website design. This research was a cross sectional study. The subjects of this study are CV Putra and CV Sekar Melati which are small medium industry producing “atsiri” oil in Girimarto Wonogiri. Data was collected through three stages, namely a preliminary study, design, development and validation of models. The results showed that the empowerment of financial insight and design of the website has improved profit and marketing of “atsiri” oil industries in Wonogiri.Keywords: Financial Insights, website design, Marketing, ProfitAbstrak: Peningkatan Profit dan Pemasaran Industri melalui Pemberdayaan Wawasan Keuangan dan Perancangan Website. Tujuan penelitian ini adalah untuk meningkatkan profit dan pemasaran industri minyak atsiri di Wonogiri melalui pemberdayaan wawasan keuangan dan rancangan website. Penelitian ini merupakan penelitian cross sectional dengan subjek penelitian IKM CV Giri Putra dan CV Sekar Melati yang merupakan IKM penghasil minyak atsiri di Kecamatan Girimarto Kabupaten Wonogiri. Teknik pengumpulan data dilakukan melalui tiga tahapan yaitu studi pendahuluan, pengembangan desain, dan validasi model. Hasil penelitian menunjukkan bahwa pemberdayaan wawasan keuangan dan rancangan website terbukti telah meningkatkan profit dan pemasaran industri minyak atsiri di Wonogiri.Kata kunci: Wawasan keuangan, Rancangan website, Pemasaran, Profit
Co-Authors Agus Budiatmanto Anastasia Riani S Andi Asrihapsari Annisa Marsela Asri Diah Susanti Dini Octaria Djuminah Djuminah Dwi Soegiarto Eko Arif Sudaryanto Eko Murniyanto Fransisca Sestri Goestjahjanti Ign. Sri Seventi P Ignatia Sri Seventi P Indrian Supheni JAKA WINARNA Lina Nur Ardilla Muhammad Cholil Muhammad Syafiqurrahman NAILA NUUR HIDAYATI RAHMAWATI RAHMAWATI Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Renata Zoraifi Rohwiyati Santoso Tri Hananto Sarah RH Sarah Rum Handayani Sri Hanggana Sri Hartoko Subekti Dj Suwarno Suwarno Trisninik RW Vidia Ayu Satyanovi Warsina Warsina