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All Journal International Journal of Supply Chain Management Jurnal Bisnis dan Akuntansi
MOHD HELMI ALI
Universiti Kebangsaan Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Journal : International Journal of Supply Chain Management

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The Effect of Service Quality on Purchase Intention with Mediating Role of Store Image Aamir Abbas; Mahmood A. Hussain Akbar; Mohd Helmi Ali
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study emphasizes to measure the effect of service quality on purchase intention with mediating role of store image. The study majorly focused on paint brands available at stores of Manama, Bahrain. Reliability of data, descriptive analysis and Pearson correlation matrix was calculated by using SPSS. The relationship among study variables is tested trough structural equation modeling (SEM) by using AMOS 24. Results highlighted that there is significant and positive relation between service quality and purchase intention of private label paint brands. Moreover, it was found that store image mediates the relationship between service quality and purchase intention of private label paint brands.
Co-Authors Aamir Abbas EZAD AZRAI JAMSARI IBNOR AZLI IBRAHIM IDA SURIYA ISMAIL LOKHMAN HAKIM OSMAN MAHATHIR AHMAD Mahmood A. Hussain Akbar Mara Ridhuan Che Abdul Rahman MOHD RIZAL PALIL NUR AAINA AQILAH BINTI JAMALUDDIN NURUL AISHAH BINTI KHAIRUDDIN