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All Journal Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management SEIKO : Journal of Management & Business YUME : Journal of Management
Robertus Basiya
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Journal : YUME : Journal of Management

 1 
Pengaruh Brand Image, Lifestyle, dan Promosi Media Sosial Terhadap Keputusan Pembelian di Toko 3Second Anisa Noer Safitri; Robertus Basiya
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1700

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Lifestyle, Dan Promosi Media Sosial Terhadap Keputusan Pembelian pada Toko 3second di Kota Semarang. Populasi pada penelitian ini adalah  konsumen Toko 3Second yang tinggal di Kota Semarang dengan jumlah sampel sebanyak 100 responden. Pengumpulan data menggunakan kuesioner dengan media Google Form. Teknik analisis pada penelitian ini menggunakan analisis Deskriptif dan analisis Regresi Linier Berganda.Hasil penelitian ini adalah Brand Image berpengaruh positif terhadap keputusan pembelian, Lifestyle berpengaruh negatif terhadap keputusan pembelian, dan Promosi Media Sosial berpengaruh positif terhadap keputusan pembelian.Kata Kunci: Brand Image, Lifestyle, Promosi Media Sosial, Keputusan Pembelian.
Pengaruh Electronic Word Of Mouth (e-WOM), Citra Merek dan Brand Ambassador Terhadap Keputusan Pembelian Pada E-Commerce Shopee Anita Dian Pratiwi; Robertus Basiya
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1497

Abstract

Abstrak Penelitian bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth (e-WOM), Citra Merek dan Brand Ambassador terhadap Keputusan Pembelian. Populasi penelitian ini adalah pengguna e-commerce Shopee yang berada di Kota Semarang dengan jumlah sampel sebanyak 100 responden. Pengumpulan data dilakukan dengan cara penyebaran kuesioner. Teknik analisis yang digunakan pada penelitian  ini adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa electronic word of mouth (e-WOM)b berpengaruh positif signifikan terhadap keputusan pembelian, citra merek berpengaruh positif signifikan terhadap keputusan pembelian dan brand ambassador berpengaruh positif signifikan terhadap keputusan pembelian.Kata Kunci: Electronic Word Of Mouth (e-WOM), Citra Merek, Brand Ambassador, Keputusan Pembelian.AbstractThis study aims to determine the effect of electronic word of mouth (e-WOM), brand image, and brand ambassador on Purchase Decisions at e-commerce Shopee in Semarang City. The population in this study were e-commerce Shopee users in Semarang City with total sample of 100 respondents. Data collection was carried out by distributing questionnaires of Google Forms to e-commerce Shopee users in Semarang City. The analysis technique used in this research is validity tes, reliability test, Fit Test of Research Model, regression analysis and t test. The result of this study indicate that electronic word of mouth (e-WOM) has a positive significant effect on purchasing decision, brand image has a positive significant effect on purchasing decision, and brand ambassador has a positive significant effect on purchasing decisions.Keywords: Electronic Word Of Mouth (e-WOM), Brand Image, Brand Ambassador, Purchase Decision.  
Pengaruh Food Quality, Restaurant Atmosphere, Persepsi Harga, Word of Mouth Communication dan Kepuasan Pelanggan Terhadap Minat Kunjungan Kembali (Studi pada Pelanggan Reinz Cafe & Resto Demak) Nur Laila; Robertus Basiya
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i1.1503

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Food Quality, Restaurant Atmosphere, Persepsi Harga, Word of Mouth Communication dan Kepuasan Pelanggan terhadap Minat Kunjungan Kembali Pelanggan Reinz Cafe & Resto Demak. Variabel yang digunakan dalam penelitian ini yaitu variabel bebas yang terdiri dari Food Quality, Restaurant Atmosphere, Persepsi Harga, Word of Mouth Communication , sedangkan variabel terikat yang terdiri dari Kepuasan Pelanggan dan Minat Kunjungan Kembali.  Populasi penelitian ini adalah pelanggan Reinz Cafe & Resto di Demak menggunakan sampel sejumlah 100 responden dengan teknik pengambilan sampel menggunakan purposive sampling dengan kriteria pelanggan yang berusia minimal 17 tahun, kunjungan lebih dari 2 kali, dan melakukan pembelian di Reinz Cafe & Resto Demak. Analisis data menggunakan uji validitas, dan uji reliabilitas, regresi linier berganda, uji koefisien determinasi, uji t, dan uji F. Hasil penelitian ini dapat disimpulkan bahwa: yaitu (1) food quality berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (2) restaurant atmosphere berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (3) persepsi harga tidak berpengaruh signifikan terhadap kepuasan pelanggan, (4) word of mouth communication berpengaruh positif terhadap kepuasan pelanggan, dan (5) kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat kunjungan kembali.Kata kunci : Food Quality; Restaurant Atmosphere; Persepsi Harga; Word of Mouth Communication, Minat Kunjungan Kembali;. AbstractThe purpose of this study was to determine and analyze the effect of Food Quality, Restaurant Atmosphere, Price Perception, Word of Mouth Communication and Customers on Reinz Cafe & Resto Demak Customers' Return Visit Interest. The variables used in this study are the independent variables consisting of Food Quality, Restaurant Atmosphere, Price Perception, Word of Mouth Communication, while the variables consisting of the Purpose and Interest of Return Visits. The population of this research is customers of Reinz Cafe & Resto in Demak using a sample of 100 respondents with a sampling technique using purposive sampling with the criteria of customers being at least 17 years old, visiting more than 2 times, and making purchases at Reinz Cafe & Resto Demak. Data analysis used validity test, and reliability test, multiple linear regression, coefficient of determination test, t test, and F test. The results of this study can be said that: (1) food quality has a positive and significant effect on customer satisfaction, (2) restaurant atmosphere positive and significant effect on customer satisfaction, (3) price perception has no significant effect on customer satisfaction, (4) word of mouth has a positive effect on customer satisfaction, and (5) customer satisfaction has a positive and significant effect on return visit interest.  Keywords : Food Quality; Restaurant Atmosphere; Price Perception; Word of Mouth Communication, Interest of Return Visit.
Pengaruh Ketidakpuasan Konsumen, Persepsi Harga, Kebutuhan Mencari Variasi Dan Word Of Mouth Terhadap Perpindahan Merek Pada Produk Yamaha Mio Di Kota Semarang Tiara Yazlisa; Robertus Basiya
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.4954

Abstract

Tujuan penelitian ini menganalisis pengaruh ketidakpuasan konsumen, persepsi harga, kebutuhan mencari variasi, dan word of mouth terhadap perpindahan merek Yamaha Mio di Kota Semarang. Populasi dalam penelitian ini adalah konsumen yang pernah menggunakan produk Yamaha Mio di Kota Semarang. Alat analisis yang digunakan adalah regresi linear berganda. Hasil penelitian dapat disimpulkan bahwa : ketidakpuasan konsumen berpengaruh positif dan siginifikan terhadap perpindahan merek, persepsi harga tidak berpengaruh signifikan terhadap perpindahan merek, kebutuhan mencari variasi tidak berpengaruh terhadap perpindahan merek, word of mouth berpengaruh positif dan signifikan terhadap perpindahan merek.Kata Kunci: Ketidakpuasan Konsumen, Persepsi Harga, Kebutuhan Mencari Variasi, Word Of Mouth, dan Perpindahan Merek.AbstractThe purpose of this study wasto analyze the effect of’consumer dissatisfaction, priceperceptions, variation seekingbehavior, and word of mouth on brand swithing of the Yamaha Mio brand in Semarang City. The populationcin this study wereconsumerswho had used Yamaha Mio products in the cityof Semarang. The analytical tool used is multiple linear regression. The results of the study can be found that : consumers dissatisfaction have a positive and significant effect on brand switching, price perception have no significant effect on brand switching, variation seeking have no effect on brand switching, word of mouth has a positive and significant effect on brand switching. Keywords: Dissatisfaction Consumer, Price Perceptions, Variation Seeking Behavior, Word Of Mouth, Brand Switching.
Co-Authors 08.05.51.0014 Dwi Riyadi 10.05.51.0073 Ilham Syahbana 10.05.51.0081 Via Agillyana 12.52.02.0176 Ahmad Hakim Rifai, 12.52.02.0176 1352020072 Lafi Yulifah, 1352020072 1352020074 Undang Lukman Hakim, 1352020074 Anisa Noer Safitri Anita Dian Pratiwi Dwi Kurniawan Novianto, 14.05.51.0251 Fernanda Fitria Sundoro, 14.05.51.0032 Nur Laila Silvia Astri Pringgadini Tiara Yazlisa Yogie Febry Arzaqi Tikananda, 11.05.51.0058 Yogie Febry Arzaqi Tikananda, 11.05.51.0058