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All Journal Jurnal Ilmu Ekonomi dan Pembangunan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara
Erminati Pancaningrum
STIE PGRI Dewantara Jombang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Eksis: Jurnal Riset Ekonomi dan Bisnis

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The Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students pancaningrum, erminati; Wardani, YA
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 14 No. 1 (2019): April - September
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.286 KB) | DOI: 10.26533/eksis.v14i1.455

Abstract

The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.
THE EFFECT OF PRODUCT PLACEMENT ON "IKATAN CINTA" DRAMA ON PURCHASE INTENTION OF "LEMONILO" NOODLES Chumairoh Chumairoh; Erminati Pananingrum
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2033): October (2022) - March (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and explain the effect of product placement on the purchase intention of Lemonilo noodle products moderated by consumer attitudes in the "Ikatan Cinta" drama. This study uses a quantitative approach. The research method used is verification, with explanatory research that aims to test hypotheses to explain the position between variables. The variables studied were product placement, consumer attitudes, and purchase intentions. Respondents were used as many as 100 people distributing questionnaires to people who had watched the "Ikatan Cinta" drama and knew product placement in the "Ikatan Cinta" drama. The test tool uses Moderated Regression Analysis (MRA) on the SPSS tool. Based on the analysis, it can be concluded that product placement influences purchase intention, and attitude does not moderate the relationship between product placement and purchase intention. The test results for the coefficient of determination show that the level of product placement contribution and attitude towards purchase Intention is 52.5%, and the remaining 47.5% is influenced by other factors not examined in this study.
Co-Authors Andriya Risdwiyanto Chumairoh Chumairoh Dian Pramala Sari Dian Pramala Sari Joni Budiarto Kristin Juwita KRISTIN JUWITA, KRISTIN Wardani, YA