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All Journal Jurnal Mirai Management YUME : Journal of Management
Muhammad Nurhadi N
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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PENGARUH KOMPETENSI TERHADAP KINERJA MELALUI KEPUASAN KERJA PADA DINAS SOSIAL KOTA MAKASSAR Andi Hidayat; Solihin Mattalatta; Amar Sani; Muhammad Nurhadi N
Jurnal Mirai Management Vol 5, No 3 (2020)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v5i3.715

Abstract

Tujuan penelitian ini pengaruh langsung dan tidak langsung dari variabel kompetensi terhadap kinerja dan kepuasan kerja dan kompetensi terhadap kinerja melalui kepuasan kerja. Obyek penelitian ini pada instansi Dinas Sosial Kota Makassar dengan jumlah sampel yang digunakan sebanyak 90 orang responden, dengan Teknik sampling purpose sampling, dan analisis menggunakan bantuan software SPSS.21 dengan Teknik analisis jalur. Temuan penelitian ini menunjukan hasil bahwa pengaruh kompetensi memiliki pengaruh yang positif dan signifikan terhadap kinerja dan kepuasan kerja pegawai secara langsung dan terdapat pengaruh positif dan signifikan antara kompetensi terhadap kinerja melalui kepuasan kerja. Kata kunci: Kompetensi; kepuasan kerja; kinerja pegawai
Purchase Decisions: Brand Image and Product Quality Andi Hidayat; Marhaeni Sabil; Muhammad Nurhadi N; Sofyan Hamid Indar
YUME : Journal of Management Vol 3, No 3 (2020)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v3i3.778

Abstract

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions Donut J-Co, both partially and simultaneously. Where in this study using a sample of a total population of 97 respondents with solving sampling techniques and the use of multiple regression analysis tools with SPSS software 23.The results showed that brand image partially had a positive and significant effect on the purchase decision of Donut J-Co, product quality showed the results that had a positive and significant effect on the purchase decision of Donut J-Co, while for simultaneous testing the results showed that brand image and product quality affected positive and significant towards J-Co's buying decision. Keywords: Purchase Decision, Brand Image, Product Quality
Co-Authors Amar Sani Andi Hidayat Marhaeni Sabil Mattalatta, Solihin Sofyan Hamid Indar