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All Journal Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS JURNAL ECONOMIC RESOURCE Economics and Digital Business Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Amkop Management Accounting Review (AMAR) Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Asniwati, Asniwati
Institut Teknologi Dan Bisnis Nobel Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach Latief, Fitriani; Asniwati, Asniwati; Akram, Yafi Nur
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.631

Abstract

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was ​​3.29 and EFAS matrix was ​​3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength
Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach Fitriani Latief; Asniwati; Yafi Nur Akram
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.201

Abstract

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was 3.29 and EFAS matrix was 3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength.
The Contribution of Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence on Employee Performance Fitriani Latief; Asniwati Asniwati
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.512

Abstract

This study aims to test and analyze intellectual intelligence, emotional intelligence, and spritual intelligence on employee performance at the South Sulawesi Province Food Security Service. The population in this study was employees of the South Sulawesi Province Food Security Service, which amounted to 47 employees. Sampling in this study used census sampling technique, where all members of the population were used as samples. The source of this research data is primary data, which is data obtained from the results of distributing questionnaires to all respondents. The statistical method used to test the hypothesis uses the help of the SPSS application. In addition, in maintaining data quality, research uses validity tests and reliability tests. The results showed that intellectual intelligence, emotional intelligence, and spritual intelligence had a positive and significant effect on the Performance of Employee Employees at the South Sulawesi Province Food Security Service
Co-Authors Achmad Juanda Ahmad Firman Akram, Yafi Nur Andi Ririn Oktaviani Anita Anita Latief, Fitriani Lidia Bater Maryadi Maryadi Muh. Rum Muhammad Idris Nurfadlianti Said Nurhaeda Z Rukmana Sari Sitti Supianah Syafruddin Kitta Syamsi Syamsi Yafi Nur Akram