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Analisis Faktor - Faktor yang Mempengaruhi Online Purchase Intention pada Situs Belanja Online Renza Fahlevi; Anthony Anthony
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1525

Abstract

This study aims to determine and analyze the factors that influence online purchase intention shopping sites online which include performance expectancy, effort expectancy, facilitating conditions, social influence, personal innovativeness, and perceived trust which are moderated by gender. The survey conducted for this research is by distributing questionnaires to 365 respondents. The method used in the selection of this research sample using purposive sampling method, namely by distributing questionnaires to the public with a total of 357 complete and can be processed data. Researchers used the SPSS and Smart PLS programs to analyze the factors that influence online purchase intention shopping sites online. This study shows that the variables of performance expectancy and personal innovativeness have a significant positive effect on the online purchase intention. However, the variables of effort expectancy, facilitating conditions, social influence, perceived trust and independent variables on the dependent variable moderated by gender have no significant effect on the online purchase intention except facilitating conditions. Keywords: Performance expectancy, effort expectancy, facilitating conditions, social influence, personal innovativeness, perceived trust, gender
Pengaruh Lokasi, Fasilitas Wif dan Perpustakaan Kampus terhadap Kepuasan Mahasiswa di Kampus 1 (satu) Universitas Kristen Krida Wacana (UKRIDA) Anthony Anthony
Ilmiah Manajemen Bisnis VOL. 19, NO. 1 JANUARI - JUNI 2019
Publisher : Ilmiah Manajemen Bisnis

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Abstract

Abstrak — Jumlah perguruan tinggi yang banyak diseluruh Indonesia membuat pendidikan tinggi sudah masuk dalam ranah industri. Berbagai upaya dilakukan oleh perguruan tinggi untuk menarik minat masyarakat. Seperti menyediakan fakultas atau program studi sesuai dengan keterampilan teknis masyarakat dan program beasiswa. Perguruan tinggi juga perlu memperhatikan sarana dan prasarana kampus yang memadai agar para mahasiswa merasa puas dan loyal terhadap kampusnya. Sarana dan prasarana yang harus diperhatikan adalah seperti lokasi kampus yang strategis serta fasilitas wif dan perpustakaan kampus yang memadai. Salah satu perguruan tinggi swasta di kawasan Jakarta Barat yaitu Universitas Kristen Krida Wacana (UKRIDA) menjadi objek pada penelitian ini. Penelitian ini ditujukan untuk mengetahui apakah lokasi, fasilitas wif dan perpustakaan di kampus 1 UKRIDA memiliki pengaruh terhadap kepuasan mahasiswa dengan harapan hasil dari penelitian ini dapat menjadi masukan bagi pihak kampus UKRIDA agar para mahasiswa dapat semakin meningkat kepuasan dan loyalitasnya yang pada akhirnya akan membuat citra kampus UKRIDA semakin meningkat. Teknik analisis penelitian ini adalah dengan pengujian model struktural. Populasi dalam penelitian ini adalah mahasiswa kampus 1 (satu) Univeritas Kristen Krida Wacana yang berukuran 1634 mahasiswa. Sebanyak 163 mahasiswa yang diambil secara acak dan proporsional berdasarkan program studi dan tahun angkatan dilibatkan dalam penelitian ini. Metode pengumpulan data yang digunakan pada penelitian ini adalah dengan menyebar kuisioner. Berdasarkan analisis uji t, hasil menunjukkan bahwa variabel lokasi, fasilitas wif dan perpustakaan memiliki nilai t hitung > t tabel, dengan p values < sig 0.05. Artinya lokasi kampus, fasilitas wif dan perpustakaan secara parsial berpengaruh signifkan terhadap kepuasan mahasiswa. Berdasarkan hasil analisis uji t tersebut, maka perguruan tinggi perlu memperhatikan unsur-unsur yang berhubungan dengan lokasi, fasilitas wif dan perpustakaan kampus. Semakin baik dan memadai fasilitas yang berhubungan dengan lokasi, wif dan perpustakaan maka akan semakin meningkatkan kepuasan mahasiswa. Keywords — Lokasi, Wif, Perpustakaan, dan Kepuasan Mahasiswa
Perancangan Sistem Penjualan Furniture Pada UD Usaha Jaya Mandiri Berbasis Website Anthony Anthony; Zyad Rusdi; Wasino Wasino
Jurnal Ilmu Komputer dan Sistem Informasi Vol 8, No 2 (2020): Jurnal Ilmu Komputer dan Sistem Informasi
Publisher : Fakultas Teknologi Informasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.111 KB) | DOI: 10.24912/jiksi.v8i2.11254

Abstract

UD Usaha Jaya Mandiri is a shop in the City of Tanjung Pinang which is engaged in selling furniture. Seeing the progress of the development of Science and Technology today, the demands on the development of sales and existence in the company must be increased, one way is to create a website, because in this way the UD Usaha Jaya Mandiri company engaged in the sale of furniture can be better known by the public broad, and can increase sales at UD Usaha Jaya Mandiri Company. The method used to obtain data requirements is the method of observation and interview methods. The software system design method used is System Development Life Cycle (SDLC) and the programming language used to create programs is PHP and to manage the database it uses PhpMyAdmin. The results of this application program have a shopping cart feature which is a very useful feature, because it makes it easier for customers to order and make purchases in stores, and this application program can provide information on sales and order reports. 
PEMBUATAN GAME 2D PLATFORM “BOLA” BERBASIS WEBSITE Anthony Anthony; Jeanny Pragantha; Darius Andana Haris
Jurnal Ilmu Komputer dan Sistem Informasi Vol 10, No 1 (2022): JURNAL ILMU KOMPUTER DAN SISTEM INFORMASI
Publisher : Fakultas Teknologi Informasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jiksi.v10i1.17793

Abstract

This game was created using Unity game engine with C# as its programming language. The goal of this game is to complete all the stages with lowest time. This game got 3 characters: red ball, hardened ball and smollie ball. At each stage, player will face obstacles such as spike, spike ball, and hidden spike. Testing is done by blackbox testing, alpha testing by the supervisor, and beta testing by 38 respondents through a questionnaire. The test results show that game Bola can make players enjoy it and encourage them to play again.
DESIGN OF A PROMOTION MIX STRATEGY ON SEVEN FLORIST Renza Fahlevi; Anthony Anthony
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

With so many competitors in this business, a strategy is needed to maximize sales from this business. The promotion mix strategy can be a way to solve this problem. The promotion mix strategy used in this activity is advertising, sales promotion, and direct marketing. In carrying out this activity carried out by interviews and observations. The resulting strategies are advertising, sales promotion, and direct marketing. This strategy resulted in product catalogs, advertisements on social media, stamp cards, and letters of cooperation agreements with large companies. The result of the implementation of this activity is that the strategy can be applied in this business and has been able to increase sales. The recommendations for this activity are to adjust the location of the business and also what is needed by the business owners.