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Masculine and metrosexual: Indonesian actor’s clothing style on Instagram from the Foucauldian perspective Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo
SIMULACRA: JURNAL SOSIOLOGI Vol 3, No 2 (2020)
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/sml.v3i2.7977

Abstract

This study seeks to explore the fashion styles of Indonesian actors on Instagram from Foucault’s perspective. Appearance is a demand that is not only aimed at women but also for men. Appearance is an important part, especially for men, so that also increases the metrosexual side. The enhancement of men’s appearance in clothing has increased metrosexuality. The metrosexual side has been viewed by society as indicating the waning masculine side of a man. Thus, some people believe that metrosexual men lose their identity entirely because excessive attention to appearance is associated with women identity. The method used in this study was the Krippendorff content analysis carried out on Joe Taslim’s Instagram account Instagram posts from October 2019 to February 2020. Joe Taslim, known as an Indonesian action actor, is a figure with a masculine appearance chosen in this study to represent a masculine men figure but still looks metrosexual. The results of this study indicate that Joe Taslim’s Instagram is used as a medium in creating fantasies about the men body metrosexual, which is run by the capitalist industry to create a masculine impression.
DISCOURSE OF INDONESIAN MEN’S BODY FIGHT IN MEN’S FITNESS CONTEST Teguh Dwi Putranto; Rahma Sugihartati; Santi Isnaini; Suko Widodo; Erica Monica Abao Garcia
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2336

Abstract

The men body is not only seen as a body. Currently the men body has been exploited by capitalism which rivals the popularity of the women body which is usually exploited through beauty contests. The men body, which is disciplined by fitness products, has now ventured into men's fitness contests, one of which is The New L-Men of The Year which has been transformed from L-Men of The Year. This is one of the annual fitness contests for Indonesian men which was stopped in 2014, and then re-held in 2018. This research seeks to unravel the discourse behind The New L-Men of The Year using critical discourse analysis method by van Dijk. The unit of analysis for this research is online news on fimela.com related to the fitness contest The New L-Men of the Year 2018 period. The results showed that the discourse that emerged in the men's fitness contest through The New L-Men of The Year was a discourse on a healthy lifestyle. This healthy lifestyle is transmitted by the winner of The New L-Men of The Year as a health influencer who does not always highlight his six pack, but has the ability to communicate and understand the digital world as a form of persuasion of a healthy lifestyle.
Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication Ani Herna Sari; Rahma Sugihartati; Nur Wulan; Afifatur Rohimah
Nyimak: Journal of Communication Vol 6, No 2 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v6i2.6430

Abstract

Health communication has undergone a revolution since the advent of social media, health content is no longer a tool for disseminating health information by medical or health personnel, but has become content that is easily produced by the general public. The purpose of this study is to uncover the implementation of the health revolution through Instagram content. Phenomenological research methods with content analysis, which is strengthened by data mining through Focus Group Discussions and interviews. The results showed that social media made health communication undergo a revolution. The communication process that is formed is a multi-step flow of communication (many stages), even the circulation of information forms a layer layer of stages in communication becomes irregular. This makes people experience more spill over of communication, which changes the culture of health communication in society.Keywords: The revolution of health communication, content, information sharing, social media ABSTRAKKomunikasi kesehatan telah mengalami revolusi sejak hadirnya media sosial, konten kesehatan tidak lagi menjadi alat penyebaran informasi kesehatan oleh tenaga medis atau kesehatan, tapi sudah menjadi konten yang dengan mudah diproduksi oleh masyarakat umum. Tujuan penelitian ini mengungkap implementasi revolusi kesehatan melalui konten instagram. Metode penelitian fenomenologi dengan analisis konten, yang diperkuat dengan penggalian data melalui Focus Group Discussion dan wawancara. Hasil penelitian menunjukkan bahwa media sosial membuat komunikasi kesehatan mengalami revolusi. Proses komunikasi yang terbentuk adalah multi step flow of communication (banyak tahap), bahkan peredaran informasinya membentuk layer layer tahap dalam komunikasi menjadi tidak teratur. Hal ini membuat masyarakat mengalami more spill over of communication (peluberan informasi yang berlebihan), yang merubah budaya komunikasi kesehatan di masyarakat.Kata Kunci: Revolusi komunikasi kesehatan, konten, peluberan informasi, media sosial