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Business Strategy Planning for Terra Atma - The Well-Being Center Bismantara, Bismantara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The idea of Terra Atma was born to serve the urban need in Jakarta for relaxation, spirituality, counseling and coaching. We perceived that the need for this will increase in Jakarta. These people have a high need to be heard and to have a clear reflection on their problems. The main point that it tries to convey is to position the company as a center that care in the outer and inner dimension of each customer and to see them as a whole human being. This research use qualitative data through library research. The author also use interviews methods to gain insight from professional counselors and a principal from a HRD Consultant. The two interviews will give a benchmark data for the research. By scanning the external and internal dimension of the industry for Terra Atma, we can see that its main problem is a weak brand image due to the fact that it is still a start-up company. By using a TOWS Matrix formulation analysis, the author seeks to find a proper solution toward the problem. The solution can be achieved by providing service for multiple segments and using technology to create a networking and promotional tools for the company. The author is also using a Model Business Canvas to elaborate some solutions for Terra Atma. In implementing the business strategies, Terra Atma has formulated several action plans to meet the challenges. This include setting up a website for R&D strategies, use promotional mix both online and offline to gather public awareness for marketing strategies, begin its talent management program for the human resource strategy and collaboration with other company for financial strategy. The plan is expected to be implemented in 2 years.  Key Words: Well-being center, Terra Atma, Business Strategy Planning
WASTE BANK FROM AN ISLAMIC ECONOMIC PERSPECTIVE (CASE STUDY AT BANK SAMPAH SEJAHTERA) Bismantara, Bismantara; Rijal, Muhamad; Fauziah, Dilla Nur
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 5 No 2 (2024)
Publisher : STIESA Press

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Abstract

This waste problem occurs not only because of the government's lack of attention but more than that is the awareness of the community itself. The problem of waste has raised public awareness to take part in managing waste. Namely the Garbage Bank. The formulation of the problem that the author wants to examine is analyzed by the principles of Islamic economics on community economic empowerment through the management of the Prosperous Garbage Bank in Sirap Village, Tanjungsiang District. From the results of the research, Islamic economic principles that are relevant to community empowerment through waste banks are the principle of justice, where people have an appropriate and clear price for the waste they save, then the principle of equality, where it does not matter which customer is more prioritized at Bank Sejahtera, then the principle of helping, with the waste bank, inorganic waste that cannot be decomposed and destroys nature can be recycled so that it has more added value for the waste bank customer, then the principle of participation, there are no restrictions on age, gender, status when you will become a bank customer rubbish.
DESCRIPTIVE ANALYSIS OF SUSTAINABLE BUSINESS IN NEARBY SHARIA HOTEL SUBANG Sopiawadi, Mutqi; Bismantara, Bismantara; Saputra, Wisnu
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 6 No 1 (2024)
Publisher : STIESA Press

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Abstract

The sharia hotel business continues to grow in Indonesia, with increasing demand from Muslim tourists seeking tourism experiences that align with their religious values. Sustainability is an important aspect of the sharia hotel business, because Islam teaches Muslims to be responsible stewards of the earth. This research aims to analyze the current conditions of the sustainability business in sharia hotels in Indonesia. Descriptive analysis is used to describe the sustainability practices implemented by sharia hotels, such as energy use, water management, waste reduction, and social responsibility. Data was collected through in-depth interviews with sharia hotel managers. The data was analyzed using descriptive qualitative. The research results showed that sharia hotels in Indonesia generally implement sustainable practices. However, there is still room for improvement, especially in terms of energy use and water management. Sharia hotels also need to improve communication about their commitment to sustainability to guests and other stakeholders. The sustainability business is an important opportunity for sharia hotels in Indonesia. By implementing sustainable practices, sharia hotels can improve their image, attract more guests, and contribute to environmental conservation.
ISLAMIC PERSPECTIVE IN WASTE MANAGEMENT Bismantara, Bismantara; Kurnia, Eva; Akmal, Sofian
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 6 No 1 (2024)
Publisher : STIESA Press

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Abstract

The waste problem has become a serious problem in various provinces throughout Indonesia, including West Java Province. The waste problem is not a problem that can be avoided, but must be overcome. A strategic, comprehensive and sustainable effort must be made to deal with the waste problem so that in the process new problems do not arise. According to the Regulation of the Minister of Environment of the Republic of Indonesia Number 13 of 2012 concerning Guidelines for Implementing Reduce, Reuse and Recycle through Waste Banks, waste banks are places for sorting and collecting recyclable waste that has economic value. That is the aim of building a waste bank as a strategy to build public awareness so that they can be 'friends' with waste to gain direct economic benefits from waste. With this pattern, residents apart from being disciplined in managing waste also get additional income from the rubbish they collect. Good waste management is a real form of maintaining cleanliness "Indeed, Allah loves those who repent and who like to cleanse themselves." (QS. Al-Baqarah: 222)