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Alibasjah Inggriantara
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Strategy formulation and implementation for PT Bina Lestari Nusantara Indahdewi, Lauditta; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work.Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Partnership strategy and guidelines for pt. Pjb in 35.000 mw market Firmansyah, Roby; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Pembangkitan Jawa Bali (PT PJB) is a subsidiary company of PT PLN engaged in power generation business. From 2005-2020, energy market of Java Bali System trend and projection shows a promising growth. The demand of electricity is increasing but PJB’s market share is going down from year to year until year 2020 (7.2%). The decreasing market share was contributed by the growth of the energy market and the stagnancy of PJB existing power plant capacity and sales. Government of Indonesia gives big portion to IPP (25.000 MW) rather than PLN (10.000 MW) in the 35.000 MW project. In order to increase the PJB market share, it is required internal and external analysis to formulate their business strategies. The strategy formulation begins from analysing the external and internal environment using several methods such as PEST analysis, Porter’s Five Forces Analysis and Resource Based View analysis to generate the SWOT analysis. The EFAS and IFAS result then used to determine the current position of PT PJB in the SWOT Matrix Diagram. The result indicates that PT PJB is in the cell I that interpreted as supports an aggressive strategy to grow. The Ansoff matrix and QSPM are used to analyse the most appropriate strategy in entering new market (35.000 MW) and the result is partnership strategy. As the selected strategy, it may need proper guidelines in project and partner selection. The good implementation and dissemination plan will result of the success of partnership strategy. Keywords: Business Strategy, Independent Power Producers, Partnership Strategy, Partner selection
Marketing strategy formulation of take a bowl Putri Ramadhani, Retno; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - A food business in Jakarta offers many types of food. Take a Bowl is Indonesian rice bowl, located at a food court which close to a University. It joins as a merchant on ojek online named Gojek to sell the product. Many people still unaware of it, but it lacks of promotion and offers customized menu that is inefficiency for company. This research is using questionnaire which divided in two aspects for offline and online. It uses Five C’s which company is part of internal environment and the remains of it are explain external environment. CPM which uses to compare Take a Bowl with several competitors and appraised by the owners and employee. Moreover, it used STP and Marketing Mix which explains the current situation of Take a Bowl. All those tools generate to SWOT Analysis. As the result, Take a Bowl is the worst compared with the competitors and lack of activities to attract customers. Proposing the new marketing strategy helps company performance which use STP and Marketing Mix as the tools. Afterwards, Take a Bowl should change in more variety way and more attractive. The next plan is to open new branch near colleges and renew the menu with the prices adjusted to it. Take a Bowl will be done some promotion activities which will be scheduled well as implementation plan. This implementation plan will be implemented for the next two years which is intermediate term. A food business is turbulence depend on its trend. Keywords: Marketing Strategy, Food Business, STP, Marketing Mix
Strategy Development Towards Disruptive Technology Phenomenon: PT. Tirta Indra Kencana, Company Case Agoes, Ravelino; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Digital technology is cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on Annie's app in 2018, Indonesia ranks first as the country that uses the smartphone for the longest time. using a smartphone with an average of 4 hours of smartphone use a day for playing games, watching videos, and listening to music can easily be accessed using a smartphone. This circumstance becomes an opportunity for telecommunication companies to support Indonesia's digital lifestyle improvement by providing services and product related. Listening songs with music streaming on smartphones are the largest mobile activity in Indonesia. However Telkomsel have music streaming product, Langit Musik as a Indonesia music streaming application, is still facing a difficulty on acquiring and maintain their users where monthly active user for Langit Musik from App Annie in 2018 shows that the monthly number of active users of Langit Musik for 6 months dropped from 400,000 users to 155,000 users and the position of Langit Musik application among the competitors is the lowest. To analyze this problem, there are several analysis that has been done to analyze the current condition of Langit Musik. The first step is to analyze the internal condition of Langit Musik, second is to analyze the external force of the company. Next, is to analyze the Langit Musik problem using thematic frames work; Customer Journey to analyze for the Customer of Langit Musik and The Five's Analysis for those who have not used the Langit Musik Application. This analyze is done by conducting a questionnaire and observation during the internship period and discuss with the product development manager.KEYWORDS: Langit Musik, Customer Acquisition, Customer Retention, Customer Journey, Marketing Strategy, Music Streaming, Telkomsel, 
Understanding the new customer path in omni channel marketing strategy at berrybenka and its impact on better customer engagement through marketing 4.0 perspective Suhartanto, Meikel; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Berrybenka is an Indonesian brand of online shopping store that offers and curates fashion apparel (women and men), beauty products and accessories from various brand locally and internationally, include creating their own private independent label, which become their priority business today. Its step to open offline store as omnichannel strategy seems like conflicting with other brands as their competitor, in which they are only penetrating online channel. In this research the author focuses in analysing the new customer path of Berrybenka’s omnichannel marketing strategy through The Five A’s framework and provide improvement solutions for Berrybenka to have a better customer engagement. This research is using quantitative methodology to collect the data and analyze it from gathered information based on The Five A’s framework theory in Marketing 4.0 perspective and questionnaire data result. Based on generated data, the author then finds out solution for each customer path starting from phase of ‘Awar’e, the author gives initiative plan for increasing brand awareness, improvement for brand appeal in the phase of ‘Appeal’, solutions to increase brand attractiveness in the phase of ‘Ask’, and initiative plans to increase sales conversion in the phase of ‘Act’, also initiative plans to strengthen brand advocacy between customers in the phase of ‘Advocacy’. Therefore, in order to have better customer engagement, Berrybenka should understand how to manage all touchpoints across all integrated channels through The Five A’s framework. At the end, it should be followed by implementing all initiative plans in every phase of the new customer path.Keywords: new customer path, omnichannel marketing, touchpoints, channels, customer engagement
Strategy for fostering the maluku and papua shariah cooperative to become an alternative financial institution Nuryadi Saputra, Asep; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In latest three years, Indonesia’s economic perform tended to decrease. It’s because of the global financial crisis which impact to global economic performance. But practically, Indonesia’s economic decreased should not affected to financial institutions perform specially Shariah financial institutions. Its reflected from financial report of Shariah Bank and Shariah Rural Bank, both of them perform are increased significantly in the year of 2013 but in the year of 2014’s their financial perform are decreased. Nevertheless Shariah Cooperative perform are decreased but it still generated good profit.However, the good perform of Shariah Cooperative are represent some of cooperative perform. Those symptom leaded this research to find the problem of Maluku and Papua’s Shariah Cooperative. To solve the problem, formulationstrategy begin with internal assessment using VRINE and Value Chain Analysis. Further, external were using PEST and Porter’s 5 Forces Analysis. Those assessment were summarized in SWOT and GE Matrix to analyze their position. The resultwere in quadrant five which is maintain and hold position with average to strong competitive position meanwhile market attractiveness were medium to high. With selective or manage for earning strategy, Maluku and Papua’s Shariah Cooperative were recommended to protect existing program, focus to market segment and tried to make a partnership with reputable Shariah Bank. Keywords: Shariah Cooperative, Maluku Papua, SWOT, GE Matrix, Developing Strategy
Proposed development strategy for sate virgin Yodi Rizkyardi, Mohammad; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Sate Virgin is authentic sate restaurant specialty in tegal goat sate that found by Mr Koma in 2013 located in Bekasi area. In 2015, sate Virgin move to a new location and since then Sate Virgin business is growing in revenue increases and customer number increases. Mr Koma felt that Sate Virgin has huge potential and need to be growth. Good strategy formulation is needed to decide the most suitable direction for Sate Virgin growth in the future. To develop the strategy, first is to analyze the external and internal condition. For external condition analysis, using PEST analysis, Porter’s Five Forces and competitor analysis. For internal condition, using VRIO model, financial analysis and business model canvas. Both analyses then form the SWOT analysis for become the basis of strategy formulation. For company strategy, using SPACE matrix and generate two alternative strategy which is intensive and integrative strategy. In order to determine which strategy is suitable for Sate Virgin, QSPM method calculation is being used. The result from the QSPM calculation showing that intensive strategy is more suitable for Sate Virgin. The TOWS matrix is use for generating alternative action of strategy that can be grouping into company function. Diamond strategy is use to describe both strategy comprehensively and last is to proposed new business model canvas. Strategic steps from intensive strategy, which is market penetration, market development and product development, can be implement by Sate Virgin as its development direction to achieve Sate Virgin business sustainability. Keywords: restaurant business, intensive strategy, diamond strategy
Proposed marketing strategy to strengthen adelaide’s brand Rahmad, Revina; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract- The competitive in fashion industry is evolving and become more tight. The large number of players in the industry resulting players offer similar value and products. It would be difficult for the players if they do not have amenity that differentiate it with competitors. Adelaide is a form of creativity in fashion industry that offers semi-formal apparel for women. Along with the growth of fashion wear and technology, Adelaide has plan expanding their business activities to gain more market and boost sales. To achieve the goal, Adelaide needs strategy that helps Adelaide strengthening on Marketing and differentiate Adelaide with competitors. The purpose of this research is to find solutions and develop the best marketing strategy that can be implemented to Adelaide.  The strategy formulation process is done by analyzing the external and internal factors that affects Adelaide’s business activity. The results are analyzed and porter’s generic strategy is used as a framework to define strategies. The result of the analysis shows that Adelaide must perform differentiation strategy to achieve competitive advantage. For strengthening Adelaide’s brand, online surveys were given to customers and the results were being analyzed to find the best strategy that can help Adelaide to strengthening its brand. In conclusion, Adelaide has to create uniqueness through differentiation strategy based on product, price, place and promotion. Additionally, strengthening Adelaide’s brand must done by product development and revitalization brand in order to survive in fashion industry and boost its sales. Keywords: Marketing Strategy, Fashion, Brand, Strategic Differentiation, Business Model Canvas
Growth Strategy and Programs for the Business Of Mango Puree - Fruters Stefano Nadika, Dominikus; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Healthy lifestyle has become a growing trend in many developing countries and one of them is Indonesia. This lifestyle has been entered into terms of everyday life and one of them is a beverage. Therefore, there are many healthy food arise. One of them is Fruters, which has specialty in healthy products include mango puree. Fruters as a start-up business that will be in the uncertainties of business conditions and they will face the problems. Limited human resources as lack of people in the production if there are orders in very large quantities, the limited stock of products because minimum capacity of storage for raw material, adding sales network and distribution channels in order to increase sales significantly, the less effective marketing strategy is using social media to connect with the customer build relationship, and to increase brand awareness and provide them with engaging information. The purposed of this final project is to formulate the business strategy of Fruters to increase consumer confidence in its products, to develop the suitable strategy that can be implemented in Fruters to settle the business issue, and to design the implementation plan that can be applied. Some assessments have been done to understand the business condition that was experienced by Fruters. By using PEST analysis, Porter's five forces, and competitor analysis. It is known that Fruters has several threats and opportunities of the external business environment. Internal analysis are VRINE model and existing business model canvas.  Business strategies are summarized in the long-term plan for 5 (five) years. Keyword: Business Strategy, Healthy Food, Start-up Business  
Business Strategy Formulation and Implementation Plan Of Choco'te Cafe Fitrafsya, Rhamon; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Culinary business are now growing rapidly especially in Bandung. This caused the rise of many resto and cafe in Bandung. One of them is Choco’te Cafe which presents chocolate beverages & cakes as a main products. The issue of Choco’te Cafe is they don’t have long-term planning. Beside that, their actual sales still below the target. Low barrier to entry industry makes the competition become thight, because many start-up company also involved in the competition. They have the problem in lack of marketing ability to promote their products. Particular problem also occur at internal operation and human resource. PEST(Political Economic Social Technological), Porter’s Five Forces Analysis and Competitor Analysis are used to analyze the external business environment. While Internal business environment is analyzed using VRINE Analysis and existing business model canvas. The output from external and intenal analysis will be used in SWOT Analyzer Framework to find the Company Positioning and Strategy. By this analyzer, Growth Strategy with Horizontal Growth concentration is the best alternative for Choco’te Cafe. Functional Strategy of Choco’te Cafe will be developed by TOWS Matrix, which is addressed into several functional areas. All of them will help the owner to visualize the strategies. This paper also propose new business model canvas to improve their business strategy more details. Strategy Formulation is developed for 5 years long range plan. Then the implementation plan are described in the detail, which is include program, budget and timeline. Keyword : Culinary Business, Cafe Concept, Start-up Company, Strategy Formulation
Co-Authors ., Hilaluddin Adi Nugroho, Anintyo Adi Pradipta Narendra Agoes, Ravelino Ajeng Sawitri, Ajeng Ariq Saputra, Fadhil Aztried Wulandary, Aztried Bismantara Bismantara Bunga Anggriani Suparyadi Deo Saputra, Mochamad Fadhil Yulfa, Fadhil Fitrafsya, Rhamon Hendry William Sutanto Indahdewi, Lauditta Martin Priyo Nugroho, Martin Priyo Melati Auzriani G, Zesyara Muhammad Raedi, Muhammad Nuryadi Saputra, Asep Putri Ramadhani, Retno Rahmad, Revina Roby Firmansyah Ryan Akbar Santhya Ramadhani Putri, Santhya Ramadhani Stefano Nadika, Dominikus Suhartanto, Meikel Tiara Maharani, Tiara Vega Runi Wahyu Kumoro Yodi Rizkyardi, Mohammad Yudhawijaya Imandaru