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All Journal Jurnal Pariwisata Pesona Jurnal Ilmiah Mahasiswa FIB Jurnal Perhotelan, Destinasi dan Perjalanan Wisata (Jurnal Tesla)
ANISA ZUHRIA SUGEHA
Program Diploma Kepariwisataan, Universitas Merdeka Malang
Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

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Journal : Jurnal Pariwisata Pesona

 1 
PERAN MEDIASI BRAND IMAGES PADA HUBUNGAN ANTARA SOCIAL MEDIA MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA WISATAWAN YANG BERBELANJA DI KRISNA TOKO OLEH-OLEH KHAS BALI) Syarif Hidayatullah; Surya Wahyuning Tiyas; Stella Alvianna; Anisa Zuhria Sugeha; Ike Kusdyah Rachmawati
Jurnal Pariwisata Pesona Vol 6, No 2 (2021): Edisi Desember 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i2.6658

Abstract

 Online promotion is currently an alternative solution in marketing the products produced because, at this time, all community activities are carried out online in online media such as social media, television, or digital catalogs that display all products offered attractively and interactively people to see and observe them. The variables in this study are Social Media Marketing, product quality, brand images, and purchasing decisions. The population in this study is people who are or have visited the Krisna Bali Souvenir Shop with a total sample of 160 people. The results of this study are Social Media Marketing does not affect brand images, product quality affects brand images, brand images affect purchasing decisions, Social Media Marketing affects purchasing decisions through brand images, and product quality does not affect purchasing decisions through brand images.
Model of information systems success Delone and Mclean in using Pedulilindungi application in the tourism sector of Malang City Syarif Hidayatullah; Stella Alvianna; Anisa Zuhria Sugeha; Widji Astuti
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7505

Abstract

Currently all tourist attractions in the city of Malang have the PeduliLindungi application installed. The application is one of the requirements so that visitors can enter tourist attractions during PPKM. The PeduliLindungi application is also used as an anticipation of exposure to Covid-19 in the tourist environment. Moreover, epidemiology experts have also warned to be alert to the third wave of Covid-19, as a result, a fast application is needed to provide information about covid. The purpose of this study is to look at the use of the PeduliLindungi application system on the visitor side of the existing Desatinasi by looking at the quality of the system, the quality of information and the quality of service provided by the application, especially visitors to the tourism sector in Malang City. The population of this study is all people who have used services in all tourism sectors such as (tourist attractions, transportation, cafes, malls, hotels, and cinemas), the number of samples is 252 respondents with the sampling technique used is accidental sampling. The analysis used is descriptive, analysis of multiple linear regression, hypothesis testing (F test, t test) and coefficient of determination (R2) test. The results of the study 1) System quality, information quality and service quality have a positive effect on user satisfaction of the PeduliLindungi application. 2) The quality of the system has no direct effect on net benefits. 3) Information quality and service quality have a positive effect on the net benefits of using the PeduliLindungi application. 4) The quality of the system has a positive effect on net benefits through user satisfaction of the PeduliLindungi application. 5) Information quality and service quality have no effect on net benefits through user satisfaction of the PeduliLindungi application
Co-Authors Alvianna, Stella Alwin Lasarudin Andini Risfandini Asrofi Asrofi Danang Setioko Dewi Hermin Dhita Paramita Dhita Paramita Anggraini Hidayatullah, Syarif Ike Kusdyah Rachmawati Marcia Camecelha Ina Goran Ria Mariani Surya Wahyuning Tiyas Verlila Ramadani Widji Astuti