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All Journal Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Appropriate Technology for Community Services Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Inovasi Ekonomi Jurnal Manajemen Universitas Bung Hatta Budimas : Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)
Yeyen Pratika
Universitas Muhammadiyah Malang
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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UNDERSTANDING BEHAVIOR OF DIGITAL MONEY APPLICATION USAGE ON ADOLESCENTS Pratika, Yeyen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i01.780

Abstract

Information technology has changed the existing transaction process from manual to digital-based. The presence of financial technology, especially digital money drives to the high competition. Companies apply various marketing strategies to win the market competition. The mechanism of cashback promotion is mostly provided by digital money companies as their marketing strategies to attract customers. Cashback promotion program triggers a change of customer behavior to use digital money due to cashback promotion. This study aims to examine the factors that influence the use of digital money application on adolescents by using hedonic and utilitarian motivation, behavior aspect, intention to use and usage behavior. This studies used path analysis by utilizing the SmartPLS program. This study involved 113 respondents who have digital money application on their smartphone. The result found that hedonic motivation, utilitarian motivation and behavior aspect have a positive effect on the intention of use. In addition, intention of use also has a positive influence on usage behavior.
TOURIST PERCEPTION OF THE INTENTION TO VISIT GREEN OPEN SPACE Lestari, Novi Puji; Pratika, Yeyen
Jurnal Inovasi Ekonomi Vol 5, No 01 (2020)
Publisher : Univesitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v0i0.11018

Abstract

Tourism is one of the industries that is growing very rapidly in global market. This condition is due to the changes in consumer behavior that makes traveling as a lifestyle and necessity. Green Open Space is one of the tourist destinations that can be used as an attraction as well as an important aspect in the concept of Sustainable Development Goals (SDGs). As one of the tourist destination cities in Indonesia, Batu City has the potential to develop green open space as an alternative tourism destination. The existence of social media in the tourism industry also cannot be ignored given the perceptions that encourage the intention to visit certain tourist destinations. Thus, this study aims to examine the extent to which social media perceptions can influence tourists' intentions to visit green open tourist destinations in Batu. The data collection method in this study uses a questionnaire distributed online and will be obtained using Structural Equation Modeling (SEM).
Pendampingan dan Pengembangan Produk Udeng Sangga Braja dalam Rangka Melestarikan Ciri Khas Kota Batu Deniar, Shannaz Mutiara; Pratika, Yeyen; Effendi, Tonny Dian
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 2 (2021): May 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v6i2.5171

Abstract

This community service program focuses on mentoring and developing small business based on culture. The partner of this activity is Paguyuban Sangga Braja which is located in Batu City. Paguyuban Sangga Braja has a cultural product called as udeng or the typical headband of Batu City. This udeng is designed with an emphasis on the history, philosophy and local wisdom of Batu City which also aims to become a traditional characteristic of Batu City. The problem faced by partner is that partner has an expectation that this cultural product will become a characteristic of Batu City, unfortunately people of Batu City are still not aware with the existence of this udeng. So, problem focus in this program is related to the marketing of this udeng in Batu City so that it is better known by public. To overcome this problem, the community service team helps partner in terms of assistance and improvement from the marketing aspect. Visual video and booklet used were chosen as the right alternative at that moment because it can be used to inform people about the existence of udeng and increase public awareness of this product in Batu City. In addition, the team also provided assistance to the IPR registration so that the copyright of Udeng could be more secure. The results of this community service show quite good results with video and booklet containing the philosophy and ways of using udeng as a marketing medium and an IPR certificate to protect the copyright of this udeng.DOI: https://doi.org/10.26905/abdimas.v6i2.5171
UTAUT Model: Identifying the Driving Factors of the Intention to Use Paylater Yeyen Pratika
Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i2.6306

Abstract

Information and Communication Technology (ICT) has developed rapidly that drives to the growth of digital transaction in recent years. E-commerce companies create features in order to deal with their customers, such as paylater in their digital payment. It offers a payment method that is almost similar to a credit card which allows customers to buy products or services right now with the delaying of payment. This phenomenon becomes regular in e-commerce business. Thus, this study aims to examine what factors influence individual behavioral intention in adopting paylater by using Unified Theory of Acceptance and Use of Technology (UTAUT) theory. A total of 167 respondents was involved in this study. Data were analyzed by using Structural Equation Modeling (SEM). The result showed that only performance expectancy and facilitating conditions have a significant influence on behavioral intention.
Analysis of Pay Later Payment System on Online Shopping in Indonesia Yeyen Pratika; Salahudin Salahudin; Dicky Wisnu Usdek Riyanto; Titiek Ambarwati
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 3 (2020): December 2020 - March 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i3.2343

Abstract

Due to the technology development, the digital payment is becoming more attractive to consumers. This type of payments provides an easy way for consumers to meet their needs. Pay later is currently one of the most attractive digital payments in Indonesia. This system, which is similar to credit card, allows consumers to buy products or services with the possibility to pay them later. This study aims to examine the pay later system and the consequences of applying it in Indonesian market. This study used a qualitative approach using online news content analysis to understand the issue of pay later. The software used in this study is Nvivo plus 12 by utilizing the word similarity, cluster analysis and matrix coding functions. The results show that pay later has a correlation with credit due to the system allows consumers to pay in installments. In addition, this pay later provides a possibility of impulsive buying for consumers. However, this study is limited to analysis based on online news data. It suggests that future studies combine online news with interviews or observation or many others documents to get a more comprehensive result.
PENDAMPINGAN INOVASI PRODUK OLAHAN TELUR ASIN DI DESA PENDEM KECAMATAN JUNREJO KOTA BATU Yeyen Pratika; Ardik Praharjo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 1 (2021): BUDIMAS : VOL. 03 NO. 01, 2021
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v3i1.1554

Abstract

Industri pariwisata terus berkembang dalam beberapa tahun terakhir. Potensi ini mampu mendorong perekonomian suatu daerah. Sebagai salah satu kota wisata di Indonesia, Kota Batu memiliki potensi pertumbuhan wisata yang sangat baik. Potensi ini secara tidak langsung mendorong adanya potensi pada produk turunannya, yaitu industri oleh-oleh. Desa Pendem yang berada di Kota Batu ini memiliki keinginan yang kuat untuk mendukung pemerintah Kota Batu yang berfokus pada industri pariwisata. Salah satunya adalah dengan memiliki konsep sebagai “Halal Traveling Pendem Village”. Di sisi lain, desa ini memiliki kelompok usaha yang telah lama menjalankan produk olahan berupa telur asin. Berdasarkan hasil diskusi dengan mitra, produk telur asin ini masih kurang berkembang dan inovatif padahal memiliki potensi untuk dijadikan salah satu oleh-oleh khas Kota Batu. Untuk itu, program pengabdian kepada masyarakat di Desa Pendem Kecamatan Junrejo Kota Batu ini bertujuan untuk memberikan pendampingan dan pelatihan mengenai wirausaha dan produk inovatif bagi kelompok usaha yang ada di desa tersebut sehingga potensi desa dapat lebih dimaksimalkan. Hasil pengabdian ini menunjukkan adanya inovasi produk olahan telur asin bermotif sehingga dapat meningkatkan jumlah penjualan produk tersebut di kemudian hari
PENGEMBANGAN SUNGAI TEMATIK DI DESA PENDEM KECAMATAN JUNREJO KOTA BATU Yeyen Pratika; Ardik Praharjo
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat Vol. 2 No. 1 (2021): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v2i1.12999

Abstract

The community service program purposes to develop a clean and beneficial river for the community in order to raise the awareness of the importance of family medicinal plants. The problem in this area was the lacking of public awareness to protect the environment, especially the river. In addition, the community also needs an access to adequate medical treatment through the advantage of family medicinal plants. The location of this community service is very appropriate because people in this area demand a better change in their environment, especially the existing river in their area, and can create from it. The method used in this service is tutorial, discussion, demonstration and assistance. The result of this program indicates that the river management in this area can be developed well and the family medicinal plants can be used optimally. The community can also find out about the use of family medicinal plants for their family.
UNDERSTANDING THE INTENTION OF MILLENNIAL GENERATION ON INVESTMENT THROUGH THE FINANCIAL TECHNOLOGY APPLICATION Chalimatuz Sa'diyah; Yeyen Pratika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4974

Abstract

The financial technology (fintech) companies utilize social media for many purposes. The increasing of digitalization in the fintech companies make consumers easier to make a purchase or an investment. This condition provides a phenomenon in which young generation is willing to invest their funds through fintech system. The purpose of this study is to examine whether social media marketing influences the intention of the young generation in investing. A total of 208 respondents coming from millennial generation involved in this study. Structural Equation Modeling (SEM) was used to analyze this research with the results showing that perceived relevance, informativeness, and utilitarian motivation have significant effect on millennial generation's intention to invest. In addition, perceived relevance and informativeness also influence utilitarian motivation.
PAYLATER FEATURE: IMPULSIVE BUYING DRIVER FOR E-COMMERCE IN INDONESIA Luqman Dzul Hilmi; Yeyen Pratika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2337

Abstract

E-commerce growth followed by the increasing of digital payment has encouraged the penetration of payment features that aims to attract consumers. The current phenomenon in Indonesia is the existence of Paylater feature. It has a similar function with credit card that allows consumers make credit purchases with a certain limit. Many previous researches indicate that credit card leads to impulsive buying behaviour which makes consumers feel the need to buy immediately by ignoring the utilitarian of purchased product. Because of the same function as credit card, Paylater is presumed the same result. Thus, this study is proposed to examine whether Paylater system drives to impulsive buying behaviour on e-commerce transactions. A total of 158 respondents involved in this study. Using Structural Equation Modelling (SEM) with SmartPLS software, this study found that Paylater and hedonic motivation influence on impulsive buying. However, when Paylater is used as mediator between hedonic and utilitarian motivation on impulsive buying, there is no significant effect.
Pengembangan dan Pelestarian Produk Budaya Udeng Kota Batu Shannaz Mutiara Deniar; Yeyen Pratika
Journal of Appropriate Technology for Community Services Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol2.iss2.art4

Abstract

Batu City is one of the tourist destinations in Indonesia. In addition to very diverse tourist destinations, Batu City also has cultural characteristics that are very close to the community so that it can be used as an identity. For this reason, this community service focuses on the development and preservation of cultural products found in Batu City. This program associates with the Paguyuban Sangga Braja. This association has a very high concern for cultural products, especially the traditional headband or known as udeng. Udeng designed by the community is based on the history, philosophy, topography and local wisdom of Batu City. Although this udeng has received recognition from the local government, but the information and public awareness about this udeng is still very lacking. In fact, this association expects that this product can be used as a characteristic of Batu City as a tourist city that has a cultural identity. To overcome this problem, the solution offered is to digitalize this batik pattern of udeng and the registration for copyright.
Co-Authors Ardik Praharjo Chalimatuz Sa'diyah Dicky Wisnu Usdek Riyanto Lestari, Novi Puji Luqman Dzul Hilmi Novi Puji Lestari Salahudin Salahudin Shannaz Mutiara Deniar Titiek Ambarwati Tonny Dian Effendi