Articles
<![CDATA[Keputusan Pembelian Berdasarkan Desain Dan Kustomisasi Pada Produk Masker (Studi Pada Generasi Milenial Di Masa Pandemik) ]]>
<![CDATA[Hilmi, Luqman Dzul]]>
<![CDATA[ Tirtayasa Ekonomika Vol 16, No 2 (2021) ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jte.v16i2.10470
<![CDATA[Must to use masks during this pandemic directly benefits the mask business in the form of increased mask sales. This condition requires business people to offer masks in addition to functioning as personal protective equipment, they also consider product design and product custom. The goal is to strengthen customers in the decision to buy masks that in addition to their needs, also their interests. In addition, advances in internet technology have made its use increasing. The increase is from the aspect of usage intensity to the level of browsing to internet-based media. The existence of the internet actually makes customers, especially the millennial generation, have more and more information in making purchase decisions, namely for mask products. Therefore, in this study using a quantitative approach with multiple regression analysis. Sampling of 129 millennial generation respondents used the accidental sampling method, namely accidental sampling of prospective respondents met, so that consideration of the suitability of the requirements must be fulfilled. Based on the results of data analysis, it was found that: 1) product design has a positive and significant effect on purchasing decisions; 2) product custom has a positive and significant effect on purchasing decisions; and 3) product design and custom have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Upgrading of TPST 3R Mulyoagung Bersatu Performance Based On Health Protocol In The New Normal Era ]]>
<![CDATA[Achmad Bambang Barrul Fuad]]>;
<![CDATA[Iqbal Ramadhani Fuadiputra]]>;
<![CDATA[Luqman Dzul Hilmi]]>
<![CDATA[ Jurnal Dedikasi Vol. 18 No. 2 (2021): November ]]>
Publisher : <![CDATA[Direktorat Penelitian dan Pengabdian Kepada Masyarakat ]]>
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DOI: 10.22219/dedikasi.v18i2.18930
<![CDATA[Global warming that occurs, one of which can not be separated from the garbage that is thrown away by people carelessly and they are not fully aware of the dangers of the waste. Even though the waste has been disposed of in its place, then transported by the cleaning staff to the Final Disposal Site and without any follow-up handling it will also be dangerous. Examples of organic waste that mixes with the environment such as in the soil, then decomposes will cause methane gas which can thicken the layer of the greenhouse effect. Then what about non-organic waste, such as plastic, rubber, yarn, to metal, which also have a very polluting impact on the environment. Therefore, it is necessary to follow up the handling of waste, especially household waste (SRT) in the community. The service team this time used a bottom up system to solve partner problems. In addition to using the system, the canvas business is also used as a solution to solve this problem. The results of the service show that with the implementation of the health protocol, the economic activities carried out by partners gradually improve and can run with strict and regular protocols.]]>
<![CDATA[Pendampingan Pengemasan dan Pemasaran Pasca Panen Pada Kelompok Tani “Tani Maju 01” di Bumiaji, Kota Batu ]]>
<![CDATA[Kenny Roz]]>;
<![CDATA[Chalimatuz Sa'diyah]]>;
<![CDATA[Luqman Dzul Hilmi]]>
<![CDATA[ JURNAL APLIKASI DAN INOVASI IPTEKS "SOLIDITAS" (J-SOLID) Vol 3, No 2 (2020): Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS ]]>
Publisher : <![CDATA[Badan Penerbitan Universitas Widyagama Malang ]]>
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DOI: 10.31328/js.v3i2.1603
<![CDATA[Pelaksanaan pengabdian ini bertujuan untuk memberikan pendampingan kepada kelompok tani di Desa Tulungrejo Bumiaji Kota Batu akan pentingnya pengetahuan mengenai merk dan kemasan. Hasil identifikasi lapang ditemukan kurangnya pemahaman tentang pentingnya kemasan dan merek dalam proses produksi sebuah produk. Metode pendampingan yang digunakan adalah metode klasikal dengan pendekatan diskusi/tanya jawab dan simulasi dengan maksud agar pendampingan dapat diterima oleh peserta dengan baik serta. Luaran dari pengabdian ini adalah mitra mampu melakukan proses pengemasan dengan bantuan alat wrapping serta memberikan merek/ pelabelan untuk meningkatkan nilai jual hasil panen menjadi lebih baik. ]]>
<![CDATA[Peningkatan Kualitas Usaha BUMDes Pujon Kidul dalam Mengembangkan Desa Wisata Tangguh di Masa Pandemik ]]>
<![CDATA[Luqman Dzul Hilmi]]>;
<![CDATA[Vina Salviana Darvina Soedarwo]]>;
<![CDATA[Sri Hartiningsih]]>
<![CDATA[ PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 6 No 5 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya ]]>
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DOI: 10.33084/pengabdianmu.v6i5.2100
<![CDATA[The Pujon Kidul Regency Government seeks to improve the Tourism Village Business in business units in the pandemic era by implementing health protocol standards and internet technology. The protocols are applied to tourist service units by coaching human resources in improving the service quality. The standard of tourist service facilities was adjusted to support the quality and attract tourists who want security and safety. Both of these matters directly affect the financial reporting activities. So, the procedure is also evaluated to be effective and systematic. There is urgency on how the Village Government can run Village Tourism business units to build the standard health protocols. The program aims to help the Village's Business of Pujon Kidul Tourism Village towards the employees from local citizens in the quality and suitability of services, good facilities, and internet-based financial reporting. Another goal is to support the Strategic Plan for Government policies regarding the formation of Tough Village in the pandemic and become the pilot for other villages. This program uses mentoring and coaching the village partners, which is participatory and has a Bottom-Up model (condition of the partners-decisions problem solving). The final benefit of mentoring is applying technology for internet-based financial management, creating the guidebook for Tough Tourism Village Services in Pujon Kidul, and standardization of facilities and services for the Tourism Village.]]>
<![CDATA[PENINGKATAN OPERASIONAL PENGEMASAN dan PENYIMPANAN PRODUK PUPUK TPST 3R MULYOAGUNG BERSATU ]]>
<![CDATA[Chalimatuz Sa'diyah]]>;
<![CDATA[Kenny Roz]]>;
<![CDATA[Luqman Dzul Hilmi]]>
<![CDATA[ Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jpm.v5i1.75-81
<![CDATA[Pelaksaan pengabdian ini bertujuan untuk pembinaan peningkatan operasional pengemasan dan penyimpanan produk pupuk TPST 3R Mulyoagung Bersatu, Desa Mulyoagung, Kec. Dau, Kabupaten Malang. Berdasarkan analisis situasi yang dilakukan oleh tim pengabdian didapatkan permasalahan diantaranya persediaan bahan baku untuk produksi pupuk, produksi produk, serta pemenuhan permintaan pasar. Metode pembinaan yang diimplementasikan pada pengabdian ini adalah metode bottom – up yaitu kegiatan yang berdasarkan survei kondisi lapang, data dokumen TPST dan wawancara dengan para pengelolanya. Luaran dari pengabdian ini adalah mitra mampu menyelesaikan permasalahan yang dihadapi berupa pengadaan alas penyimpanan produk pupuk, proses pengemasan produk pupuk, dan tata kelola alur produk.]]>
<![CDATA[PAYLATER FEATURE: IMPULSIVE BUYING DRIVER FOR E-COMMERCE IN INDONESIA ]]>
<![CDATA[Luqman Dzul Hilmi]]>;
<![CDATA[Yeyen Pratika]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v5i2.2337
<![CDATA[E-commerce growth followed by the increasing of digital payment has encouraged the penetration of payment features that aims to attract consumers. The current phenomenon in Indonesia is the existence of Paylater feature. It has a similar function with credit card that allows consumers make credit purchases with a certain limit. Many previous researches indicate that credit card leads to impulsive buying behaviour which makes consumers feel the need to buy immediately by ignoring the utilitarian of purchased product. Because of the same function as credit card, Paylater is presumed the same result. Thus, this study is proposed to examine whether Paylater system drives to impulsive buying behaviour on e-commerce transactions. A total of 158 respondents involved in this study. Using Structural Equation Modelling (SEM) with SmartPLS software, this study found that Paylater and hedonic motivation influence on impulsive buying. However, when Paylater is used as mediator between hedonic and utilitarian motivation on impulsive buying, there is no significant effect.]]>
<![CDATA[PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN DAN PERANCANGAN PEMASARAN PRODUK ISTANA SANDAL KARET ]]>
<![CDATA[Erna Retna Rahadjeng]]>;
<![CDATA[Luqman Dzul Hilmi]]>;
<![CDATA[Kardina Yudha Parwati]]>
<![CDATA[ Studi Kasus Inovasi Ekonomi Vol. 4 No. 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/skie.v4i2.11654
<![CDATA[UMKM dapat menjadi salah satu sektor perekonomian yang menjadi andalan di Indonesia. UMKM mampu menyediakan lapangan kerja bagi masyarakat, meningkatkan kreatifitas dan produktivitas daerah, menggerakkan perekonomian dan kesejahteraan masyarakat, serta resisten dalam menghadapi krisis ekonomi global. Potensi UMKM dalam memajukan perekonomian Indonesia masih memiliki beberapa keterbatasan seperti kurangnya pengetahuan dan kemampuan sumberdaya manusia, pengelolaan usaha yang sifatnya masih sangat konvensional, terbatasnya penggunaan teknologi, minimnya akses pebankan, serta kurangnya kemampuan UMKM dalam menanggapi perubahan selera konsumen. Salah satu UMKM yang memiliki potensi besar namun kurang optimal kinerjanya dikarenakan memiliki beberapa keterbatasan yang telah disebutkan pada paragraf sebelumnya adalah UD. Lestari Jaya atau lebih dikenal dengan nama usaha Istana Sandal Karet (ISK). ISK merupakan usaha yang memproduksi beraneka ragam sandal yang terbuat dari bahan baku karet bekas. Sistem pemasaran utama produk ISK masih memanfaatkan saluran konvensional yaitu melalui tengkulak atau reseller serta belum ada upaya untuk menggunakan pemasaran digital seperti penggunaan sosial media dan e-commerce. Hal tersebut mengingat terbatasnya pengetahuan dan keterampilan pemilik usaha pada bidang pemasaran digital, sehingga lingkup pemasaran dan profitabilitas usaha belum optimal. Pada aspek keuangan mitra masih melakukan pencatatan transaksi keuangan yang belum terstruktu dan masih bercampur antara kegiatan keuangan usaha dengan rumah tangga. Hal ini membuat mitra kesulitan dalam menganalisis kondisi keuangan usaha. Kegiatan pengabdian ini bertujuan untuk melakukan pendampingan pencatatan transaksi keuangan usaha yang terstruktur dan melakukan sosialisasi serta pendampingan pemasaran produk ISK melalui media digital. Hasil dari kegiatan pengabdian ini adalah buku pencatatan keuangan usaha, akun Instagram bisnis, dana akun e-commerce BukaLapak ISK.]]>
<![CDATA[PENGUATAN STRATEGI BRANDING DAN DIGITAL MARKETING PADA EDOTEL SKALA SMK NEGERI 1 LAMONGAN, JAWA TIMUR ]]>
<![CDATA[Chalimatuz Sa'diyah]]>;
<![CDATA[Luqman Dzul Hilmi]]>;
<![CDATA[Fika Fitriasari]]>
<![CDATA[ Studi Kasus Inovasi Ekonomi Vol. 6 No. 02 (2022) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/skie.v6i02.22420
<![CDATA[SMKN (Sekolah Menegah Kejuruan Negeri) I Lamongan yang terletak di pusat Kota Lamongan merupakan sekolah yang hingga saat ini telah menyediakan 4 bidang keahlian dengan rincian 11 program keahlian didalamnya. Demi mendukung CoE, pihak SMKN I Lamongan telah membangun dan meresmikan hotel setara bintang tiga dengan nama edOTEL SKALA. Terdapat beberapa permasalahan di SMKN 1 Lamongan diantaranya: SDM dan peralatan untuk manajemen pemasaran secara digital untuk penginapan edOTEL SKALA yang belum efisien; Manajemen presensi bagi tata kelola SDM belum optimal, serta monitoring terhadap mereka belum efektif. Untuk menyelesaiakan peramsalahan mitra, tim pengabdian kali ini menggunakan perencanaan program pengabdian masyarakat pada mitra bersifat model bottom-up (keadaan permasalahan lapangan-keputusan penanganan). Hasil kegiatan pengabdian masyarakat yang telah dilakukan menghasilkan beberapa hal yang dapat membantu mitra. Pertama adalah dengan membantu melakukan pengadaan alat yakni 1 set peralatan digital marketing dan juga telah melakukan pembinaan untuk menggunakan peralatan pendukung digital marketing terhadap guru, staff, maupun siswa-siswi program keahlian perhotelan. Selanjutnya melaksanakan pembinaan yang menghasilkan peningkatan kemampuan digital marketing pada program keahlian Perhotelan melalui kolaborasi dengan program keahlian Pemasaran dan Desain Komunikasi Visual. Kedua yakni membantu pembuatan dan penerapan dashboard untuk presensi program keahlian perhotelan di SMKN 1 Lamongan. Hal ini bertujuan untuk melakukan pengembangan dashboard presensi agar presensi tidak dilaksanakan secara manual.]]>
<![CDATA[The Effect of The Electronic Word of Mouth on Purchase Decision with Image as Intervening Variable ]]>
<![CDATA[Asti Widyastuti]]>;
<![CDATA[Marsudi]]>;
<![CDATA[Luqman Dzul Hilmi]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v2i03.22085
<![CDATA[This study aims to determine and analyze the effect of electronic word of mouth on purchase decisions with the brand image as an intervening variable on customers of Scarlett whitening in Shopee. The population in this study was Scarlett consumers who made purchases on the Shopee application. 100 respondents were selected by a purposive sampling method. The data analysis technique in this study uses a scale range and path analysis. The process of data analysis was performed with SPSS 26.0. The result showed that electronic word of mouth had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee. Electronic word of mouth had a positive and significant effect on the brand image of Scarlett whitening. The brand image had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee.]]>
<![CDATA[The Effect of The Electronic Word of Mouth on Purchase Decision with Image as Intervening Variable ]]>
<![CDATA[Asti Widyastuti]]>;
<![CDATA[Marsudi]]>;
<![CDATA[Luqman Dzul Hilmi]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v2i03.22085
<![CDATA[This study aims to determine and analyze the effect of electronic word of mouth on purchase decisions with the brand image as an intervening variable on customers of Scarlett whitening in Shopee. The population in this study was Scarlett consumers who made purchases on the Shopee application. 100 respondents were selected by a purposive sampling method. The data analysis technique in this study uses a scale range and path analysis. The process of data analysis was performed with SPSS 26.0. The result showed that electronic word of mouth had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee. Electronic word of mouth had a positive and significant effect on the brand image of Scarlett whitening. The brand image had a positive and significant effect on the purchase decision of Scarlett whitening in Shopee.]]>
