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All Journal Jurnal Bisnis dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Dinamika
Asri Winanti Madyoningrum
Sekolah Tinggi Ilmu Ekonomi Al-Madani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH FIRM SIZE, LEVERAGE DAN PROFITABILITAS TERHADAP KEBIJAKAN DEVIDEN Asri Winanti Madyoningrum
Jurnal Bisnis dan Manajemen Vol 6, No 1 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 1 Tahun 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.65 KB) | DOI: 10.26905/jbm.v6i1.3034

Abstract

Kebijakan dividen perusahaan tergambar pada dividen payout rationya.yaitu presentase laba yang dibagikan dalam bentuk deviden tunai, artinya besar kecilnya dividend payout ratio akan mempengaruhi keputusan investasi para pemegang saham, Bila kinerja keuangan perusahaan bagus maka perusahaan tersebut akan mampu menetapkan besarnya dividend payout ratio sesuai dengan harapan pemegang saham. .Metode analisis untuk mengetahui variabel independen yang mempengaruhi secara signifikan terhadap kebijakan deviden pada perusahaan Food and Beverage di Bursa Efek Indonesia yaitu Firm Size, Leverage dan Profitabilitas adalah:Regresi Linier Berganda. Hasil penelitian menunjukkan pengaruh secara simultan Firm Size, leverage dan profitabilitas terhadap kebijakan dividen pada perusahaan Food and Beverage yang dijelaskan secara rinci sebagai berikut :Variabel Firm Size berpengaruh secara signifikan terhadap Dividend Payout Ratio (DPR). Variabel leverage berpengaruh secara signifikan terhadap Dividend Payout Ratio (DPR). Variabel profitabilitas berpengaruh secara signifikan terhadap Dividend Payout Ratio (DPR). Variabel Firm Size, leverage dan profitabilitass secara simultan berpengaruh  terhadap  Dividend Payout Ratio (DPR). DOI : https://doi.org/10.26905/jbm.v6i1.3034
Pertumbuhan Bisnis Berkelanjutan melalui Kapasitas Manajemen, Digitalisasi Pemasaran dan Kapasitas Keuangan Digital Dewi Widyaningsih; Asri Winanti Madyoningrum; Farrah Febryanti Permataningsih
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.382

Abstract

This study aims to investigate the relationship between contextual factors of management capacity, digitalization of marketing and digital finance on sustainable business growth among MSMEs. The data was obtained through a survey of 40 MSMEs in Pabelan sub-district, Semarang Regency Data analysis tools were performed using IBM SPSS 25 for multiple linear regression analysis, determinant tests and hypothesis testing. The summary of findings shows the management capacity of the calculated t value of 4.782 > t table 2.021 and sig. Calculate 0.000 < 0.05 and digitize marketing t value calculate 2.134 > t table 2.021 and sig. Calculate 0.040 < 0.05 is concluded to have a significant impact on sustainable business growth Meanwhile, digital finance has no impact on sustainable business growth with a calculated t value of 0.539 < t table 2.021 and SIG. Calculate 0.593 > 0.05. However, the results of simultaneously all three independent variables have an impact on the variable sustainable business growth, the value of Sig. calculate 0.000 < 0.05. Keywords: Management Capacity, Marketing Digitalization, Digital finance adoption capacity, Sustainable Business Growth. Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual kapasitas manajemen, digitalisasi pemasaran dan keuangan digital terhadap pertumbuhan bisnis berkelanjutan di kalangan UMKM. Data diperoleh melalui survei terhadap 40 UMKM di kecamatan Pabelan Kabupaten Semarang. Alat analisis data dilakukan menggunakan IBM SPSS 25 untuk analisis regresi linear berganda, uji determinan dan menguji hipotesis. Ringkasan temuan menunjukkan kapasitas manajemen nilai t hitung 4,782 > t tabel 2,021 serta sig. hitung 0.000 < 0,05 dan digitalisasi pemasaran nilai t hitung 2,134 > t tabel 2,021 serta sig. hitung 0.040 < 0,05 disimpulkan berdampak signifikan terhadap pertumbuhan bisnis berkelanjutan Sedangkan, keuangan digital tidak berdampak pada pertumbuhan bisnis berkelanjutan dengan nilai t hitung 0,539 < t tabel 2,021 serta sig. hitung 0.593 > 0,05. Namun hasil secara simultan ketiga variabel bebas berdampak pada variabel pertumbuhan bisnis berkelanjutan nilai Sig. hitung 0,000 < 0,05. Kata Kunci: Kapasitas Manajemen, Digitalisasi Pemasaran, Kapasitas adopsi keuangan digital, Pertumbuhan Bisnis Berkelanjutan.
Menguji Peran Brand Image: Green Marketing dan Corporate Social Responsibility dalam Keputusan Pembelian Produk Perusahaan Multinasional Edwin Zusrony; Dhevi Dadi Kusumaningtyas; Gibson Manalu; Pemilia Sulistyowati; Asri Winanti Madyoningrum
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5094

Abstract

The research aims to examine the role of brand image: green marketing and corporate social responsibility in purchasing decisions for multinational companies in the F&B sector. The population is consumers of F&B products from multinational companies in the city of Semarang with a sample of 100 respondents taken using a purposive sampling technique. The data collection technique uses a questionnaire with Likert scale parameters of points one to five points. The data analysis technique uses the SEM-PLS method and is processed using SmartPLS 4.0.9.9 software. research results found that green marketing has a positive and significant effect on purchasing decisions, green marketing has a positive and significant effect on brand image, corporate social responsibility has a positive and significant effect on purchasing decisions, corporate social responsibility has a positive and significant effect on brand image and brand image has a positive effect and significant to purchasing decisions. By carrying out mediation tests, it was concluded that brand image was significant as a mediator of the relationship between green marketing and corporate social responsibility on purchasing decisions.
Co-Authors Dewi Widyaningsih Edwin Zusrony Farrah Febryanti Permataningsih Gibson Manalu Kusumaningtyas, Dhevi Dadi Pemilia Sulistyowati