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All Journal Jurnal Ekonomi Jurnal Bisnis dan Manajemen Jurnal Dimensi Journal of Management and Bussines (JOMB)
Kartika Anggraeni Sudiono Putri
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Brand Love sebagai Mediasi Hedonic Product dan Self-Expressive Brand Terhadap Brand Loyalty Amelindha Vania; Kartika Anggraeni Sudiono Putri
Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v7i2.4696

Abstract

This study aims to analyze the impact of hedonic products and self-expressive brands towards brand love and brand loyalty to Starbucks Coffee customers in Malang City. This study also analyzes the role of brand love as a mediator become an intermediary for hedonic products and self-expressive brands in influencing brand loyalty. The research object uses the Starbucks Coffee brand because Starbucks coffee is categorized as a hedonistic item and Starbucks builds a special bond with its customers. This type of research is descriptive quantitative. The research sample consisted of 125 customers of Starbucks Coffee Mall Dinoyo Malang with the sampling technique was carried out accidental sampling. Structural Equation Modelling (SEM) method using the IBM SPSS and IBM AMOS version 24.0 program is a method for analizyng data in this study. The results show that both hedonic products and self-expressive brands have a positive and significant impact on brand love. However, hedonic products and self-expressive brands do not have a direct influence on brand loyalty. Hedonic products and self-expressive brands have a significant effect on brand loyalty with the help of brand love as a mediator. Research also proves brand love has a positive and significant impact on brand loyalty. 
Peran Visual Merchandising Dan Store Image Terhadap Peningkatan Customers' Purchase Intention Kartika Anggraeni Sudiono Putri; Ikhsan Maksum; Amelindha Vania
Jurnal Ekonomi Vol. 26 No. 2 (2021): July 2021
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v26i2.749

Abstract

The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because, in the IKEA store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shows that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN PADA TAMAN NASIONAL BALURAN Moehammad Robith Nahdi; Kartika Anggraeni Sudiono Putri
JURNAL DIMENSI Vol 11, No 3 (2022): JURNAL DIMENSI (NOVEMBER 2022)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v11i3.4252

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), dan empathy (X5) terhadap kepuasan wisatawan (Y) pada objek wisata konservasi Taman Nasional Baluran secara simultan dan parsial. Penelitian ini menggunakan metode kuantitatif dengan menerapkan instrumen penelitian berupa kuosioner yang disebarkan kepada 180 responden sebagai sampel yang terpilih melalui teknik pusposive sampling dengan kriteria wisatawan yang pernah  berkunjung ke Taman Nasional Baluran. Dalam analisis data, peneliti menggunakan analisis regresi linier berganda. Hasil dari penelitian ini yakni adanya pengaruh secara simultan variabel kualitas pelayanan yang terdiri dari tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), dan empathy (X5) terhadap kepuasan wisatawan (Y). Melalui hasil uji T ditemukan bahwa variabel Tangible (X1), Responsiveness (X3) dan Assurance (X4) berpengaruh signifikan secara parsial. sedangkan, variabel Reliability (X2) dan Empathy (X5) tidak berpengaruh terhadap Kepuasan Wisatawan (Y) pada Taman Nasional Baluran
Peran Kepuasan Sebagai Variabel Intervening pada Kualitas Produk terhadap Minat Beli Ulang Konsumen Kedai Jukung Bali Maya Nur Akmalia; Kartika Anggraeni Sudiono Putri
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7180

Abstract

The aim of the research is to investigate and analyze the role of satisfaction as an intervening variable in the relationship between product quality and consumer repurchase interest at Kedai Jukung Bali. This research aims to understand the extent to which consumer satisfaction mediates the influence of product quality on repurchase intention, with the hope of providing valuable insight for management and contributing to the understanding of consumer behavior in the industry. This research is a type of quantitative research with a descriptive approach and the sample used was 200 respondents with the criteria of having visited and made purchases in the last year. The method for calculating the sample size uses the Malhotra (2009) formula with purposive sampling technique. The results of this research prove that: 1) Product quality has a positive and significant effect on repurchase interest, 2) Product quality has a positive and significant effect on consumer satisfaction, 3) Consumer satisfaction has a positive and significant effect on repurchase interest, 4) Product quality has a positive effect and significant on repurchase intention with consumer satisfaction as an intervening variable mediated by consumer satisfaction at Kedai Jukung, Jembrana Regency, Bali. In conclusion, Kedai Jukung is expected to maintain the appearance of the product, menu variants and improve the taste of each menu in order to encourage consumers to come and recommend Kedai Jukung to others. Keywords: Product Quality, Consumer Satisfaction, Repurchase Intention
Co-Authors Amelindha Vania Ikhsan Maksum Maya Nur Akmalia Moehammad Robith Nahdi