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All Journal Jurnal Ilmu Komunikasi Komunikator Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Indonesia Sosial Teknologi Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Kheyene Molekandella Boer
Program Studi Ilmu Komunikasi Universitas Mulawarman. Jl Pakis nomor 280 Perum Dosen Unmul Sidomulyo, Samarinda, Kalimantan Timur
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Jurnal Indonesia : Manajemen Informatika dan Komunikasi

 1 
ANALISIS CUSTOMER ENGAGEMENT PADA AKUN MEDIA SOSIAL INSTAGRAM BEDA SEPATUNYA Adawiyah, Bella Robhiatul; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.368

Abstract

The development of the internet and Instagram social media can be utilized as a digital marketing communication strategy. One of the utilization of Instagram social media as a marketing communication medium is to increase customer engagement. One business that also utilizes Instagram social media to increase customer engagement is a shoe laundry service. The purpose of this study is to determine the utilization of Instagram social media in increasing customer engagement of Beda Sepatunya. The type of research used is descriptive research, namely research that makes observations and extracts information. The data sources in this study are primary data and secondary data. The data collection techniques in this research are interviews, observation and documentation. The data analysis technique used in this research is based on the Miles, Huberman, and Saldana interactive model analysis technique, namely data collection, data condensation, data presentation and conclusion drawing. The results of this study indicate that the frequency and consistency of Beda Shoes in managing its Instagram account is still very low, the stage of customer engagement on the Instagram account of Beda Shoes is at the Experiential Engagement stage, namely the customer has shown his involvement with Beda Shoes through Instagram social media but is only limited to liking activities and giving positive comments on Beda Shoes posts. There are still no actions such as posting photos or videos about Beda Shoes.& content exchange are not applied. Some of these models are used to maintain Kahe.id customer engagement.
FITUR CLOSE FRIENDS INSTAGRAM SEBAGAI KETERBUKAAN DIRI MAHASISWA YANG MENGALAMI KECEMASAN BERMEDIA SOSIAL Annabillah, Faridah Azza; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.379

Abstract

Instagram Close Friends Feature as Self Disclosure of University Communication Science Students Experiencing Social Media Anxiety. The purpose of this study was to describe the Instagram close friends feature as self-disclosure for Mulawarman University Communication Science students who experience social media anxiety. The type of research used is descriptive qualitative research method. The research focus refers to five aspects of self-disclosure according to Wheeles and Grotz (1976), namely purpose, amount, valence, accuracy and honesty, and depth. The data collection techniques used were observation, interview, and documentation. The stages of data analysis were carried out using the Miles and Huberman model, namely data reduction, data presentation, conclusion drawing and verification. The results showed the purpose of Mulawarman University Communication Science students using close friends as self-disclosure to channel ideas, information, emotions, complaints, outpourings, opinions, hobbies, romantic relationships, entertainment. All informants have anxiety when expressing themselves on social media, especially public Instagram. There is no difference in self-disclosure between men and women. The amount of self-disclosure carried out, in a day they upload a minimum of two posts or more on the close friends feature depending on the mood. The valence of self-disclosure is positive and negative. All informants have carefulness in controlling their self-disclosure, the information disclosed is honest and not exaggerated. They select close friends followers based on peers who are familiar and can be trusted to maintain each other's privacy information.
Komunikasi Partisipatif Kelompok Sadar Wisata (Pokdarwis) Terkait Program Ekowisata di Kelurahan Bontang Baru Kota Bontang Firdausi, Hilda Annisa Nur; Juwita, Rina; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.439

Abstract

In realizing the concept of good governance, community participation is needed to participate in development. In this regard, the government formed Pokdarwis as a development agent in the context of tourism as a tool for developing public awareness of the environment around them. This study uses Development Communication as the Grand Theory, Participatory Communication as the Middle Theory, and the service concept that uses four indicators of participatory communication namely, Heteroglasia, Dialogic, Polyphony, and Carnival. This research with the theme of ecotourism uses a type of qualitative description with a purposive sampling technique with the selection of informants based on certain criteria. Based on the findings in the field, it was found that some of the four concepts were found in the Pokdarwis participatory communication practices but some were not found meaning they did not meet the criteria to be included in the four indicators.
Penggunaan Media Instagram Kopi Janji Jiwa Samarinda dalam Meningkatkan Customer Engagement Setya, Andra Prianata; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.452

Abstract

Kopi Janji Jiwa Samarinda is a coffee company that currently uses the Instagram application as a medium to promote its sales and also a tool to establish relationships with customers. One of the things that is still a problem is how it can maintain and increase its involvement between the use of Instagram media and customers of Janji Jiwa Samarinda coffee. The purpose of this study is to find out more about the use of Instagram media which is a form of promotion to sell products from Janji Jiwa Samarinda coffee and involve customers, because almost every business that promotes on Instagram certainly needs to involve customers. The method used in this research is descriptive qualitative method, data collection techniques conducted by researchers are through interviews, observation, and documentation. The primary data sources of this research are Kevin Candra Liandry as a content creator and Irfan Fadilah as the Main Manager as well as supporting sources from Dina's customers, and for secondary data in the form of documents from Kopi Janji Jiwa Samarinda. Based on the results of the research, the use of Instagram media has an influence in increasing customer engagement with the help of the theory of Strauss & Frost which states that there are 3 important pillars, namely: content engagement, media engagement, engagement marketing activities, as well as the 4C Theory by Chris Heuer which also supports this analysis with four main elements: context, communication, collaboration, connection. According to the results of the research, the three pillars can be manifested well, as in the first pillar shows the use of Instagram features utilizing comments, stories, and instant messaging features and the use of language that is easy to understand. Then the second pillar utilizes the most effective media, namely Instagram as the main media in involving its customers. The last pillar is well utilized such as providing promos, inviting customers to play quizzes, give away, mini games and also being consistent in uploading photos, videos, and stories. Through all these pillars and elements, Janji Jiwa Samarinda coffee has succeeded in maximizing customer engagement and maintaining their loyalty through interesting and consistent content on Instagram social media.
Analisis Kualitas Komunikasi Interpersonal Customer service dalam Meningkatkan Loyalitas Nasabah Bank PT. BPD Kaltim Kaltara Kantor Cabang Utama Samarinda Putri, Nur Fadila Eka; Arsyad, Annisa Wahyuni; Dwivayani, Kadek Dristiana; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.743

Abstract

In Indonesia, the banking sector is expanding quickly, and rivalry among banks has become more intense. Customers have more options related to the increasing number of businesses in the same sector, thus the banking sector must offer the best service to increase customer loyalty. The Samarinda Central Branch Office of Bank PT BPD Kaltim Kaltara customer service attempts to provide customers with courtesy and friendliness by using interpersonal communication abilities. This research aims to analyze and describe how the quality of interpersonal communication used by customer service increases customer loyalty using the Social Exchange Theory and the Five Concepts of Interpersonal Communication which are Openness, Empathy, Support, Positiveness, and Equality. This research is qualitative research with a field research method, where data collection and results were obtained through interviews and direct observation of customer service and customers at the bank. The results of the research demonstrate that, despite certain challenges, such as instances of miscommunication between customers and customer service, the interpersonal communication standards for customer service have been carried out quite well. Customer loyalty and a favorable perception of Bankaltimtara are the results of customer service staff implementing five interpersonal communication concepts.
Co-Authors Adawiyah, Bella Robhiatul Annabillah, Faridah Azza Arsyad, Annisa Wahyuni Azwini Anzar, Maulidia Dwivayani, Kadek Dristiana Dwiviyani, Kadek Dristiana Firdausi, Hilda Annisa Nur Firnanda, Febri Muhammad Noor Purwanti, Silviana Pusparini, Faradilla Putri, Nur Fadila Eka Rina Juwita Rohmah, Ainun Ni'Matu Setya, Andra Prianata