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All Journal JURNAL SOSIAL HUMANIORA (JSH) Jurnal Bisnis Terapan Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi
Asmi Ayuning Hidayah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MENINGKATKAN MINAT BELI PRODUK SHOPEE MELALUI CELEBRITY ENDORSER Arum wahyuni Purbohastuti; Asmi Ayuning Hidayah
Jurnal Bisnis Terapan Vol. 4 No. 1 (2020): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v4i1.2480

Abstract

Abstrak Persaingan yang ketat dipasar online memaksa setiap pemasar di industri ini untuk menggunakan strategi pemasaran yang efektif untuk bertahan dan memenangkan persaingan dengan menggunakan berbagai macam cara. Salah satunya banyak pemasar yang menggunakan celebrity endorser untuk mendongkrak minat beli konsumen terhadap produk yang ditawarkan. Penelitian ini bertujuan untuk menguji model penelitian yang menggambarkan peran celebrity endorser dalam meningkatkan minat beli konsumen terhadap produknya. Hasil penelitian diharapkan dapat meningkatkan kemampuan pemasar dalam menghadapi persaingan dengan melibatkan celebrity endorser. Pendekatan dalam penelitian ini adalah kuantitatif dan kausal. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 konsumen pengguna aplikasi Shopee di kota Serang dengan teknik sampling Accidental. Teknik analisis yang akan digunakan adalah SEM dengan bantuan sofware AMOS. Kata Kunci: Minat Beli, Celebrity Endorser (Endorser Credibility), Brand Credibility, Brand Equity Abstract Intense competition in the online market forces every challenge in the industry to use effective marketing strategies to survive and compete with competition in a variety of ways. One of the many marketers who use celebrity endorsers to boost consumer buying interest in the products offered. This study suggests discussing a research model that discusses the role of celebrity endorsers in increasing consumer buying interest in their products. The results of the study are expected to increase the ability of viewers in supporting celebrity endorser competitors. The purpose of this study is quantitative and causal. Data collection was carried out by distributing questionnaires to 100 consumers who use the Shopee application in Serang city with an accidental sampling technique. The analysis technique that will be used is SEM with the help of AMOS software.Keywords: Buying Interest, Celebrity Endorser, Brand Credibility, Brand Equity
Role and Strategy of Hotel Public Relations in Returning Guests After Selat Sunda Tsunami Widya Nur Bhakti Pertiwi; Diqbal Satyanegara; Asmi Ayuning Hidayah
JURNAL SOSIAL HUMANIORA (JSH) Special Edition 2020
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i1.7045

Abstract

The purpose of this research is to figure out the role of public relations, as well as the strategy of public relations in the effort to improve the hotel occupancy rate in Anyer, Serang, Banten after the Selat Sunda tsunami. The methodology used in this study is a qualitative descriptive approach, with with in-depth interviews to collect data. This method of data collection is commenced by interviews with hotel managers in Anyer. The samples of this research are five hotels in Anyer Serang, Banten, to represent their respective classes: five-star hotels, four-stars, three-star, and budget hotels. The results of this study show that the PR of the hotels in Anyer have done their role well, but they have not been able to increase the maximum the number of room occupancy of the hotels in Anyer, Serang, Banten.
PENGARUH RISIKO KREDIT, RISIKO LIKUIDITAS, DAN TATA KELOLA PERUSAHAAN TERHADAP PROFITABILITAS BANK (Studi pada Bank Umum Konvensional yang Terdaftar di Bursa Efek Indonesia Periode 2012 – 2021) Fitri Amalinda Harahap; Joni Prayogi; Asmi Ayuning Hidayah; Indrawan Firdauzi; Ronald Haryanto
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 4 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.008 KB) | DOI: 10.32424/jeba.v24i4.3459

Abstract

PELATIHAN PUBLISH OR PERISH, VOSVIEWER, DAN MENDELEY PADA MAHASISWA MBKM RISET FEB UNSOED asmi ayuning hidayah; Indrawan Firdauzi; Joni Prayogi
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.8352

Abstract

MBKM Riset is one of the programs currently being implemented at FEB UNSOED with the goal of providing opportunities for students to increase their capacity, role, and participation, particularly in research activities that are relevant to their competencies. Some of the difficulties encountered by participants, such as how to identify research gaps, determine research titles, locate and manage references, and analyze and evaluate scientific publications, must be addressed immediately. The goal of this service activity is to provide training and assistance to all participants on how to optimize the use of Publish Or Perish, Vosviewer, and Mendeley in the preparation of research and scientific articles so that higher quality research can be produced. This activity's method consists of five stages: pre-survey, situation analysis and identification of partners' problems, problem-solving methods, PKM activity implementation, and evaluation. During the training and mentoring, participants were extremely enthusiastic. Participants felt the need for additional training as a result of the discussion, so that they could complete research results as efficiently as possible given the MBKM Riset timeline.
Pemberdayaan Peran Kelompok Usaha Muda Melalui Inovasi Produk Lokal Mie Ganyong Muhammad Syah Fibrika Ramadhan; Asmi Ayuning Hidayah; Meyfita Esti; Devilia Aziz
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.8358

Abstract

Mie ganyong is a local product that uses canna flour as the basic ingredient. Through the Youth Awareness and Pioneering Development program (PKKP) from the Central Java Youth, Sports and Tourism Office, mie ganyong are transformed into a contemporary food favored by spicy lovers, namely Seblak Minyong. The purpose of this service is to improve the village economy through local product innovation in Majasari Village, Bukateja District, Purbalingga Regency. The method used is lecture and practice/demonstration. The raw materials used for this processing are mie gelang, seblak crackers, spiral macaroni, chain crackers, and cuankie tongue. In its implementation it went well and received full support from village youth, local village officials, as well as the Purbalingga Youth, Sports and Tourism Office.
Co-Authors Arum wahyuni Purbohastuti Devilia Aziz Diqbal Satyanegara Fitri Amalinda Harahap Indrawan Firdauzi Joni Prayogi Meyfita Esti Muhammad Syah Fibrika Ramadhan Ronald Haryanto Widya Nur Bhakti Pertiwi