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The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta) Siti Mariam; Egi Panji Kresna; Abdul Haeba Ramli
Majalah Ilmiah Bijak Vol 19, No 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2193

Abstract

This study aimed to analyze “The Effect of Differentiation, Price and Facilities on Consumer Satisfaction (Case Study on Goen Authentic East Jakarta). The research method was quantitative using purposive sampling, with a sample of 35 respondents. The results of this study indicated that (1) the differentiation variable (X1) had   a partially significant effect on consumer satisfaction with a t count of 2,538 and a signification level of 0,016, which was less than 0,05, therefore differentiation (X1) had a significant effect on consumer satisfaction (Y) (2) the price variable (X2) had a t-count result of 0.527 with a signification level of 0,602, which was greater than 0,05, therefore the price (X2) did not significantly affect consumer satisfaction (Y) (3) The facilities had a result of 3,041 with a signification level of 0,005, which was less than 0,05, therefore the facility (X3) had a significant effect on consumer satisfaction (Y) (4) differentiation (X1) Price (X2) and facilities (X3) on consumer satisfaction (Y) obtained F count of 12,57 and a signification level of 0,000, which was less than 0,05, therefore from the regression model it can be concluded that differentiation, price and facilities together affect consumer satisfaction at Goen Authentic.
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA MC DONALD’S DI PALMERAH JAKARTA BARAT Deny Rumaidlany; Siti Mariam; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.567

Abstract

This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta. This study used a sample of 100 people who were selected using a non-probability sampling technique, namely the accidental sampling method. The dependent variable in this study is the purchase decision, while the independent variables are brand image and brand awareness. The results of this study indicate that brand image (X1) and brand awareness (X2) have a positive effect on purchase decisions (Y). It can be seen from the findings that: (1) brand image has a positive effect on purchase decisions with a value of 0.409 and a significance level of 0.000; (2) brand awareness has a positive effect on purchase decisions with a value of 0.586 and a significance level of 0.000; (3) brand image and brand awareness simultaneously have a positive effect on purchase decisions with an Fcount value of 91.46, greater than Ftable 3.09, and a significance value of 0.000 <0.05; and (4) the effect of brand image and brand awareness on purchase decisions is 65.3%, with the remaining 34.7% being the influence by other variables not examined in this study.Keywords: brand image, brand awareness, purchasing decisions, McDonald's
Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur Siti Mariam; Abdul Haeba Ramli
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 5, No 1: Juli 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.124 KB) | DOI: 10.31334/jks.v5i1.2429

Abstract

The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital marketing, partners do not have good quality product photos and partners do not have product catalogs. The solutions offered to partners are assistance in understanding the right digital marketing and making product catalogs including product data collection, product photos and product descriptions and understanding the benefits of updating product type information, photos and prices. The target to be achieved from this PKM implementation activity is the understanding of partners in the creation and use of digital marketing. Increase business through the use of advertising in digital marketing; facebook shop, facebook ads, instagram ads, google ads, e-brochures, and e-catalogs. With the digital marketing system, partners can do long-term marketing easily and quickly and can reach a wider market. The implementation of community service activities is carried out using the tutorial method, where partners get direct assistance in introducing the use and making of digital marketing. Partners are divided into several groups. This was followed by a question and answer discussion and evaluation and monitoring. Based on the results of the activity, partners were very enthusiastic as long as they followed the digital marketing e-catalog mentoring tutorial. Several questions were given by partners and partners following suggestions by utilizing the existing market place in addition to the use of social media in marketing their products.
PENGARUH PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION MELALUI KINERJA KARYAWAN YANG DIMODERASI OLEH BUDAYA ORGANISASI Netty Situmorang; Abdul Haeba Ramli; Heru Kreshna Reza
JURNAL LENTERA BISNIS Vol 12, No 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.890

Abstract

Intention to move is an early indicator of someone's possibility of leaving their job. The tendency for employees to leave can lead to a number of negative impacts including company costs to recruit and train new employees, lower productivity, volatility in terms of overall company performance and reduced satisfaction among remaining employees. The purpose of this study is to determine the effect of career development on turnover intention through employee performance which is moderated by organizational culture. Research data was collected using a questionnaire distributed during the survey period in July 2023 to 200 employees. Research data was processed and analyzed using the Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show that career development has no significant effect on turnover intention, in other words the data does not support the hypothesis. Organizational culture does not moderate the relationship between career development and employee performance, in other words the data does not support the hypothesis. Key words: Career Development, Turnover Intention, Employee Performance, Organizational Culture 
LEADER-MEMBER EXCHANGE, COMMUNICATION SATISFACTION, JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN EMPLOYEE PERFORMANCE Arfian Oktaviandi Rizky; Abdul Haeba Ramli; Siti Mariam
JURNAL LENTERA BISNIS Vol 12, No 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.891

Abstract

After the pandemic in Indonesia and even the world ended, many industrial companies began to revive by focusing on improving the performance of their companies. Then the company will need high-performing employees in order to help the company return to its previous performance even higher. The purpose of this research is to determine the effect of Communication Satisfaction, Leader-Member Exchange, Job Satisfaction and Employee Engagement on Employee Performance in Industrial Companies. This data collection was carried out by distributing questionnaires to 116 respondents who were employees in industrial companies in the June 2023 period. In this research the method used for data processing and analysis was Structural Equation Model Partial Least Square (SEM-PLS). The results showed that Communication Satisfaction has a positive effect on Employee Engagement, Communication Satisfaction has a positive effect on Job Satisfaction, Communication Satisfaction has a positive effect on Employee Performance, Leader-Member Exchange (LMX) has no positive effect on Employee Engagement, Employee Engagement has a positive effect on Employee Performance, Job Satisfaction has a positive effect on Employee Engagement, Job Satisfaction has no positive effect on Employee Performance. The industry is expected to increase Job Satisfaction by increasing employee safety while working, for example by adding security services and working hours that are not exceeding the provisions, but it can also be increased through the provision of adequate compensation.Keywords: Communication Satisfaction, Leader-Member Exchange, Job Satisfaction, Employee Engagement, Employee performance
Peran Mediasi Dari Inovasi Karyawan Pada Hubungan Antara Internet Banking Dan Kinerja Karyawan Elvira Meidiyanty; Abdul Haeba Ramli; Siti Mariam
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.162

Abstract

This quantitative research analyzes the influence of Internet banking and employee innovation on employee performance. Data analysis in this study used the Structural Equation Modeling (SEM) method. With Smart-PLS software, the population in this study was private banking employees in Jabodetabek with a sample of 120 using purposive sampling with the criteria of remote bank employees having worked in the private sector for at least one year. The study results show that Internet banking positively affects employee performance. In contrast, internet banking has a positive effect on employee innovation and employee innovation, and employee turnover positively affects employee performance.
E-Service Quality, E-Wallet Dan Kepercayaan Terhadap Minat Beli Pada Pengguna Pembayaran Non Tunai Aplikasi Shopee Jacob Steven; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1997

Abstract

This research is a quantitative study with a causal relationship to determine the immediate effect of e-serservice quality, e-wall, trust in buying interest and knowing the indirect influence, e-s service quality, e-wall, trust in non-Shopee app cash payment interest. Data collection was conducted by the method of collecting information through a survey with a questionnaire. The population in this study were someone who had used Shopee, regularly using Shopee, domiciled in Jakarta, a minimum of 17 years old. The sampling method used is non-possibility sampling using purposed sampling technique. Based on the results of the study, 4 hypotheses can be accepted, namely e-sservice quality affects trust, e-wall quality effects of purchasing interest and e-wallt have effect interest in buying and 1 hypothesis cannot be accepted by interest in purchasing interests, Contributions from this study e-servis quality and e-walling interest in purchasing interest. Keywords: E-Service Quality, E-Wallet, Trust, Buying Interest
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Melalui Keterikatan Karyawan Fika Aurelia Febriani; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1999

Abstract

Employees are the organization's most important asset and play a strategic role in the organization as constituents and managers of its activities to achieve company goals. Employee performance is the result of work performed by an individual in carrying out a given task. With high employee performance it is hoped that organizational goals can be achieved. Many factors such as motivation are important and work environment that can affect employee performance. The purpose of this study is to prove that there is a relationship between all variables in non-academic staff at a university located in West Jakarta. This study uses a structural equation model (SEM) involving 120 respondents who are non-academic staff employees at the University located in West Jakarta. Analysis of data processing in this study used Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Some of the findings in this study are that Organizational Culture affects Employee Engagement. Meanwhile, employee engagement cannot improve employee performance. Furthermore, organizational culture has a positive influence on employee performance. Conversely, employee engagement cannot mediate organizational culture and employee performance. Keywords : Organizational Culture, Employee Engagement, Employee Performance.
E-Service Quality, E-Trust dan E-Customer Satisfaction Pada E-Customer Loyalty dari Penggunaan E-Wallet OVO Ni Putu Karunia Dewi; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2000

Abstract

This research is a quantitative study with a causal relationship to determine the direct effect of e-service quality, e-trust on e-customer satisfaction, the direct effect of e-service quality, e-trust, e-customer satisfaction on e-customer loyalty and the indirect effect between e-service quality and e-trust on e-customer loyalty through e-customer satisfaction on users of the OVO e-wallet application. The benefits of this research are carried out to increase our understanding, provide information and knowledge needed to solve problems and make decisions. Data collection was carried out through a survey with a questionnaire in the form of a google form. The population in this study are those who have used the OVO e-wallet, regularly make payment transactions using OVO in the last 1 month, live in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) and are at least 17 years old. The questionnaire collected 150 respondents using the formula (Hair et al., 2019). The sampling method used is non-probability sampling with purpose sampling technique, to test validity and reliability using SmartPLS software. Based on the results of the study, of the 7 accepted hypotheses, namely e-service quality has no positive effect on e-customer satisfaction, e-trust has an effect on e-customer satisfaction, e-service quality and e-trust have no effect on e-customer loyalty, e-customer satisfaction has no positive effect on e-customer loyalty. Keywords: E-Service Quality, E-Trust, E-Customer Satisfaction, E-Customer Loyalty
Transformational Leadership, Knowledge Sharing Dan Organizational Commitment Terhadap Job Satisfaction Novi Rohma Sylvyani; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2001

Abstract

The purpose of this study is to analyze knowledge sharing, employee organizational commitment will have a significant impact on employee job satisfaction, this is done to encourage business growth. This study used a structural equation model (SEM) involving 110 respondents, but the data that met the criteria in the study were 122 respondents who worked in Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Analysis of data processing in this study used the Partial Least Square-Structural Equation Modeling (PLS-SEM) system using SmartPLS and assisted with SPSS software. Some of the findings in this study are that Transformational Leadership has a significant positive effect on Knowledge Sharing. Meanwhile, Transformational Leadership has a positive effect on Organizational Commitment. Then Knowledge Sharing has a positive effect on Job Satisfaction. Furthermore, Organizational Commitment has a positive effect on Job Satisfaction. Then Transformational Leadership has a positive effect on Job Satisfaction. Meanwhile, Transformational Leadership has a positive effect on Job Satisfaction which is mediated through Knowledge Sharing. Furthermore, Transformational Leadership has a positive effect on Job Satisfaction which is mediated through Organizational Commitment. Keywords: Transformational Leadership, Knowledge Sharing, Organizational Commitment, and Job Satisfaction