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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat ATESTASI : Jurnal Ilmiah Akuntansi Jurnal Akuntansi Economics and Digital Business Review Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Tata Kelola Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ)

Putra, Aditya Halim Perdana Kusuma

Department Of Management, Faculty Of Economics And Business, Universitas Muslim Indonesia, Makassar

Author-ID : 773726

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document

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Penta helix Element Synergy as an Effort to Develop Tourism Villages in Indonesia Chamidah, Nurul; Putra, Aditya Halim Perdana Kusuma; Mansur, Daduk Merdika; Guntoro, Budi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.625

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.

Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Kusuma Putra, Aditya Halim Perdana; Nurani, Nurani; Ilyas, Gunawan Bata; Samiha, Yulia Tri; Lestari, Setyani Dwi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.704

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.

Kegiatan E-Marketing Sebagai Bentuk Kewiraushaan Dini Bagi Pelajar Munawir Nasir; jafar Basalamah; Aditya Halim Perdana Kusuma
Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2019): April
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IX Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1009.743 KB)

Tujuan pengabdian ini dapat membantu pelajar khususnya di desa Sanrobone dalam pemanfaatan teknologi internet di bidang jual beli secara online. Target luaran yang diharapkan dari kegiatan pengabdian ini adalah Mitra dalam program ini dapat memproduktifkan penggunaan internet atau media online dari segi transaksi ekonomi secara online, Mitra dalam program ini memahami cara memasrkan produk melalui media internet. Mitra memahami cara mengoperasikan akun transaksi online. hasil penyuluhan ini cukup sulit untuk direalisasikan karena terkendala dengan keterbatasan jaringan atau signal internet yang ada di lokasi dan juga pengetahuan tentang pola pemakaian aplikasi berbasis online dalam hal ini e-commerce. Pemiliham materi harus mempertimbangkan tingkat kesulitan yang dialami oleh pelajar antara lain adalah permasalahan mitra (kesulitan dengan Bahasa inggris), aturan-aturan didalam e-commerce dan juga pemakaian smartphone dan laptop yang sangat terbatas. Oleh karena itu mereka belum mampu memanfaatkan kemajuan teknologi untuk membeli maupun memasarkan dagangan mereka (jual secara on line).

Mengungkap Keberhasilan Tax Amnesty : Studi Kasus pada KPP Pajak Pratama Makassar Utara Aditya Halim Perdana Kusuma Putra; Munawir Nasir; Andika Prawira Buana
Jurnal Akuntansi dan Pajak Vol 19, No 01 (2018): Jurnal Akuntansi dan Pajak, Vol. 19, No. 01, Juli 2018
Publisher : ITB AAS INDONESIA

Tax amnesty is the abolition of special tax sanctions in Indonesia regulated in Law no. 11 the year 2016 About tax forgiveness. This research is to know the success of applying tax amnesty to the realization of tax revenue and taxpayer compliance on KPP Pratama Makassar Utara. The result of this research stated that the implication of tax amnesty policy at KPP Pratama Utara Makassar did not succeed in terms of tax target on the realization of tax revenue both in 2016 and 2017, besides that tax amnesty policy at KPP Pratama Makassar Utara also did not raise taxpayer compliance ratio either corporate taxpayers or individual taxpayers in terms of registered taxpayers against taxpayers who report their annual tax returns.

LOYALITAS PASIEN RUMAH SAKIT PEMERINTAH: DITINJAU DARI PERSPEKTIF KUALITAS LAYANAN, CITRA, NILAI DAN KEPUASAN Sabri Hasan; Aditya Halim Perdana Kusuma Putra
Jurnal Manajemen Indonesia Vol 18 No 3 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Health development in Indonesia aims, among others, at making quality, fair and proportionate health services accessible to the Indonesian. Various development efforts have been implemented to realize such ideal covering infrastructure, medical personnel quality, access, health service process and professional attitude presented by hospital. This research objectively aims at analyzing patient loyalty from the perspectives of service quality, image, value and satisfaction of patients of hospitals in Makassar City. 296 in-patients of hospitals type B in Makassar City chosen by accidental random sampling are taken as the sample of this research. This research employs SEM statistically processed using AMOS as its analysis test tool. The results of this research state that from 10 Hypotheses, 9 hypotheses have significantly influence on dependent variable except hypotheses number 5 “Hospital’s image does not significantly influence patient’s satisfaction. Keywords—Service Quality, Image, Loyalty, Customer Value, Customer Satisfaction Abstrak Tujuan pembangunan kesehatan di Indonesia antara lain memuat harapan agar penduduk Indonesia memiliki kemampuan menjangkau pelayanan kesehatan yang bermutu, adil dan merata. Untuk mewujudkan cita-cita tersebut telah dilaksanakan berbagai upaya pembangunan meliputi infrastruktur, kualitas tenaga medis, akses, proses pelayanan kesehatan dan perilaku professional yang ditunjukkan oleh pihak rumah sakit. Secara objektif tujuan daripada penelitian ini adalah untuk menganalisa loyalitas pasien dari perspektif kualitas layanan, citra, nilai dan kepuasan pasien rumah sakit di Kota Makassar. Jumlah sampel penelitian ini adalah 296 Responden pasien rawat inap rumah sakit tipe B di kota Makassar yang dipilih berdasarkan accidental random sampling. Alat uji analisis menggunakan SEM yang diolah statistik menggunakan AMOS. Hasil penelitian ini adalah Kualitas layanan berpengaruh positif dan signifikan terhadap citra rumah sakit. Kualitas layanan berpengaruh signifikan terhadap nilai pasien. Kualitas layanan berpengaruh signifikan terhadap kepuasan pasien. Kualitas layanan berpengaruh signifikan terhadap loyalitas pasien. Citra rumah sakit berpengaruh signifikan terhadap nilai pasien. Citra rumah sakit tidak mempunyai pengaruh signifikan terhadap kepuasan pasien. Citra rumah sakit tidak mempunyai pengaruh signifikan terhadap loyalitas pasien. Nilai pasien berpengaruh signifikan terhadap kepuasan pasien. Nilai pasien berpengaruh signifikan terhadap loyalitas pasien. Kepuasan pasien berpengaruh signifikan terhadap loyalitas pasien. Kata kunci—Kualitas Layanan, Citra, Loyalitas Pasien, Nilai Pasien, Kepuasan Pasien

The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention Ahmad Firman; Gunawan Bata Ilyas; Heru Kreshna Reza; Setyani Dwi Lestari; Aditya Halim Perdana Kusuma Putra
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20594

This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as the mediation of purchase intentions. This study is the first in Indonesia to analyze the above mediating relationships. The data are from 100 Instagram users responding to online questionnaires and analyzed with PLS-SEM. The results showed that celebrity endorsement and e-WOM positively influence consumer confidence and purchasing intentions by mediating trust variables. This research highlights the role of influence in creating positive buzzes to the promoted sales.

Pengaruh Karakteristik Toko dan Produk Bagi Konsumen di Indonesia Terhadap Pembelian Impulsif Aditya Halim Perdana Kusuma Putra; Syahnur Said; Sabri Hasan
Jurnal Manajemen dan Kewirausahaan Vol 5, No 2 (2017): December 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v5i2.1640

Impulsive buying tendencies can be found in shopping centers such as malls. The number of malls also cause consumer lifestyles change. Impulsive behavior of puchases is influenced by product characteristics and store characteristics. The purpose of this study is to determine whether the characteristics of stores and products affect the consumer's impulse purchases at malls in Indonesia. This study examines as 435 respondents with descriptive quantitative approach. Questionnaires are disseminated by online system. Data analysis uses a multiple linear regression. Results of this study shows the characteristics of the store and product characteristics significantly affect the impulsive buying. https://doi.org/10.26905/jmdk.v5i2.1640

Pengaruh Efisiensi Operasi, Produktivitas Aktiva Dan Pendanaan Utang Terhadap Rentabilitas Modal Sendiri Pada Perusahaan Pembiayaan Konsumen Di Indonesia Dwi Rizky Puspa; Aditya Halim Perdana Kusuma Putra; Achriansyah Ahmad Gani; Fyrdha Faradyba Hamzah
YUME : Journal of Management Vol 2, No 2 (2019)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v2i2.913

Abstrak Penelitian ini dilakukan dengan bertujuan untuk: (1) menganalisis pengaruh efisiensi operasi terhadap rentabilitas modal sendiri; (2) menganalisis pengaruh produktivitas aktiva terhadap rentabilitas modal sendiri; (3) menganalisis pengaruh pendanaan utang terhadap rentabilitas modal sendiri. Penelitian ini menggunakan data sekunder yang berasal dari laporan keuangan 10 dari 61 perusahaan pembiayaan yang terdaftar di Bursa Efek Indonesia dan Asosiasi Perusahaan Pembiayaan Indonesia dengan jumlah aset diatas 1 triliun rupiah. Penelitian dilakukan dari bulan Juli hingga September 2014. Data dianalisis menggunakan program SPSS dengan metode analisis regresi linerar berganda. Hasil penelitian menunjukkan bahwa : (1) efisiensi operasi yang diukur dari rasio Net Profit Margin berpengaruh positif dan signifikan terhadap rentabilitas modal sendiri perusahaan yang diukur dengan rasio Return On Equity; (2) produktivitas aktiva yang diukur dari rasio Total Asset Turnover berpengaruh positif namn tidak signifikan terhadap rentabilitas modal sendiri perusahaan yang diukur dengan rasio Return On Equity; (3) pendanaan utang yang diukur dari rasio Debt to Equity berpengaruh positif dan signifikan terhadap rentabilitas modal sendiri perusahaan yang diukur dengan rasio Return On Equity pada perusahaan multifinance. Hal ini berarti semakin tinggi tingkat margin laba, produktivitas aktiva dan penggunaan utang untuk pendanaan perusahaan akan meningkatkan rentabilitas modal sendiri. Kata Kunci: Net Profit Margin, Return on Equity, Debt to Equity, Financial Performance Abstract The aims of this research are: (1) analyze the influence of the operating efficiency toward Rentabily of Equity; (2) analyze the influence the productivity of assets toward Rentabily of Equity; (3) analyze the effect of financial leverage toward Rentabily of Equity. This research uses secondary data that comes from the financial report 10 of the 61 listed finance companies in Indonesia stock exchange and the Association of finance companies Indonesia with total assets above 1 trillion rupiah. Research was done from July to September 2014. Regression Linearity Method of SPSS (statistical product dan service solution) was used to analyze the data. The results show that: (1) operating efficiency as measured from Net Profit Margin Ratio had positive and significant effect toward Rentabilty of Equity as measured from Return On Equity Ratio; (2) the productivity of the assets as measured from the Total Assets Turnover ratio had positive and not significant effect toward Rentability of Equity as measured from Return On Equity Ratio; (3) Financial Leverage as measured from Debt to Equity Ratio had positive and significant effect toward Rentabilty of Equity as measured from Return On Equity Ratio. This means that the higher level of the profit margin, the productivity of assets and the use of debt for funding will increase the rentability of Equity. Keywords: Net Profit Margin, Return on Equity, Debt to Equity, Financial Performance

Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review Mariana Simanjuntak; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)

Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Dedi Juniansyah; Aditya Halim Perdana Kusuma Putra; Haerdiansyah Syahnur; Sabri Hasan; Syamsu Nujum
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.

Co-Authors - Lukman S A. Nirwana Nur Abdul Haeba Ramli Abdul Thalib Yunus Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ajmal A Amnah Hadi Andi Fadel Pradana Pradana Andi Pattarani Andika Prawira Buana Basri Modding Budi Guntoro Daduk Merdika Mansur Dedi Juniansyah Dwi Rizky Puspa Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Gunawan Bata Ilyas Haerdiansyah Syahnur Hastuti Mulang Herminawaty Abubakar Hernita Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S Mariana Simanjuntak Maya Laisila Munawir Nasir Munawir Nasir N. Nurlina Nurani Nurani Nurani Nurani Nurul Chamidah Nurul Chamidah R. Rahmi Rahmi Rahmi Rastina Kalla Reza, Heru Kreshna Ricky Gunawan S. Suriyanti Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi Setyani Dwi Lestari Siti Mariam St. Hatidja St. Hatidja St. Syahriati St. Syahriati St.Hatidja St.Hatidja Sultan Sultan Suriyanti Mangkona Syahnur Said Syamsu Nujum Yulia Tri Samiha Yulia Tri Samiha, Yulia Tri Yusran Paris Yusran Paris

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