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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmiah Ekonomi Islam INVENTORY: JURNAL AKUNTANSI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Inovasi Penelitian ISLAMIC ACCOUNTING JOURNAL Open Access DRIVERset
Yusvita Nena Arinta
IAIN Salatiga
Religion Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jesya (Jurnal Ekonomi dan Ekonomi Syariah)

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Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Produk Sidomuncul Ahmad Ulil Albab Al Umar; Muammar Taufiqi Lutfi Mustofa; Dessy Fitria; Alfia Miftakhul Jannah; Yusvita Nena Arinta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i1.348

Abstract

The halal industry is very developed lately. The halal lifestyle that is currently trending in Indonesia consists of the Islamic financial sector, halal food, halal travel, halal clothing, halal recreation, and halal media, halal medicines, halal medical care (hospital), and halal cosmetics. For example, a pharmaceutical industry such as Sidomuncul. Sidomuncul is a company that has the most halal products at this time. This study aims to partially examine the effect of the halal label and the expiration date on purchasing decisions. Then simultaneously analyze the effect of the halal label and the expiration date on Sidomuncul purchasing decisions. This research is quantitative descriptive research. The method in this research uses multiple linear regression with SPSS 25. The population in this study are all people who buy Sidomuncul products, while the sample in this study was determined by 50 respondents. The results of this study resulted in a significant t-test value of 0,000, which means partially the halal label has a significant effect on purchasing decisions, the expiration date resulted in a significant t-test value of 0,006, which means partially expiration date has a significant effect on the Sidomuncul product purchase decision, and simultaneously the halal label and expiration date affect the Sidomuncul product purchase decision.
Co-Authors Albab Al Umar, Ahmad Ulil Alfia Miftakhul Jannah Ana Fitriani Anava Salsa Nur Savitri Anis Permatasari Anita Wahyu Alviani Arie Rachma Putri Dessy Fitria M. Fatkhan Ashari Muammar Taufiqi Lutfi Mustofa Muhammad Ali Faisal Rifda Nabila Saiful Anwar Yuni Inawati