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All Journal Majalah Ilmiah Sultan Agung Jurnal ASPIKOM Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming
Made Dwi Adnjani
Universitas Islam Sultan Agung Semarang
Automotive Engineering Computer Science & IT Education Mechanical Engineering Public Health Social Sciences

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Journal : Jurnal ASPIKOM

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STRATEGI SOSIALISASI MIGRASI SISTEM PENYIARAN ANALOG KE DIGITAL DI JAWA TENGAH Mubarok Mubarok; Made Dwi Adnjani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 4 (2018): Januari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.221 KB) | DOI: 10.24329/aspikom.v3i4.215

Abstract

This research describes the development, analyzing the communications strategy of socialization migration of tv analog to digital in Central Java using descriptive qualitative method. Data collection is done by interviewing 200 informants in four areas namely Semarang, Magelang, Purwokerto, and Pekalongan. Data analysis was undertaken by using analysis phase of strategic communication which includes formative research, strategy, research, and evaluation tactic. The results show a majority of residents Central Java did not know about migration plan of analog to digital tv. It is a challenge to plan a proper communications strategy according to conditions in Central Java so that the migration can run well and make benefit for all parties. Certainty roadmap migrations will ease the preparation of the communications strategy. The contribution of this research is to provide communication strategy of socialization of digital broadcast system in Central Java.
Co-Authors Kurdaningsih, Dian Marhaeni Mubarok Mubarok Urip Mulyadi