Article Per Year (5 Year)
p-Index From 2019 - 2024
1.984
P-Index
This Author published in this journals
All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Economic Education Analysis Journal EKSPANSI MEDIA BINA ILMIAH Jurnal Sains Sosio Humaniora International Journal of Applied Business Research Dedication : Jurnal Pengabdian Masyarakat MEDIA MANAJEMEN JASA Jurnal Pengabdian kepada Masyarakat Nusantara Dedication : Jurnal Pengabdian Masyarakat
Fiesty Utami
Fakultas Ekonomi Dan Bisnis, Universitas Sultan Ageng Tirtayasa, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MEDIA BINA ILMIAH

 1 
STRATEGI BAURAN PEMASARAN DAN PENGARUHNYA TERHADAP MINAT WISATAWAN UNTUK KEMBALI BERKUNJUNG DI KAWASAN WISATA BANTEN LAMA KOTA SERANG Edy Arisondha; Fiesty Utami; Tri Wahyudi
MEDIA BINA ILMIAH Vol 15, No 12: Juli 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v15i12.1153

Abstract

The purpose of this study is to determine the influence of the marketing mix strategy in attracting tourists to return to visit the tourist area of Banten Lama, Serang City, either simultaneously or partially. The marketing mix variables used are: product, price, promotion, location, people, process, and physical evidence as variable X. Meanwhile, interest in visiting tourists is an aspect used to explain variable Y. The population in this study were all tourists who had visited. to the Old Banten tourist attraction. Purpossive sampling was used to take samples with a sample size of 100 respondents. Multiple Linear Regression is used as a data analysis method in this research. From the results of the F test, it is known that product variables, price, promotion, location, people, process, and physical evidence can simultaneously influence the interest of tourists to return to visit the old Banten tourism area with a significance level of 0.000 <0.05. Partially only the Promotion, People and Process variables that influence the interest of tourists to visit again. The process variable has the greatest influence in attracting tourists to return to the tourist area of Old Banten with a large influence of 14.98%.
Co-Authors Adih Supriadi Ai Chi Hsu Arry Irawan Arry Irawan, Arry Edy Arisondha Eka Sundari Romadhona Endah Dwi Kusumastuti Ganika, Gerry Lukmanul Hakim Aziz Sari, Titis Nistia Setiawan Setiawan Shavab, Firli Agusetiawan Tri Wahyudi Wahyudi Yeti Apriliawati